The Association of Event Venues (AEV) is reporting strong momentum behind its Academic Associate Member Sponsorship Programme, an initiative designed to strengthen links between higher education and the live events industry while creating clearer career pathways for future venue professionals.

Introduced as part of the association's wider strategy to support talent development, skills and inclusion, the Academic Associate Membership was launched in 2022 to provide universities with greater access to the industry's expertise and networks. Since then, students have gained hands-on experience by attending AEV conferences, contributing to working groups and engaging directly with member venues through collaborative projects.

The programme has continued to grow and now includes nine higher education institutions, among them the University of Greenwich, Coventry University, Manchester Metropolitan University, Leeds Beckett University and the University of Surrey. Academic members also benefit from participation in the AEV Academic Working Group and a degree endorsement programme intended to strengthen the relationship between academia and industry.

Recognising the financial pressures facing many universities, AEV introduced a sponsorship model this year that encourages member venues to support institutional participation. One example is the partnership between Harrogate Convention Centre (HCC) and Leeds Beckett University, where students have been invited to conduct delegate research during live events. Their coursework has involved designing questionnaires, testing research methodologies and interviewing delegates on site, generating valuable visitor insights for the venue while exposing students to real operational environments.

Paula Lorimer, director, HCC, said: "It is vital that we invest in the future talent for the events industry. AEV provided us with this excellent opportunity to sponsor Leeds Beckett university’s academic associate membership and we are working to get the most out of the relationship – for all parties."

Other sponsorship partnerships currently include The O2 with the University of Greenwich, Coventry Building Society Arena with Coventry University, and Farnborough International with the University of Surrey.

Rachel Parker (right side), AEV director, commented: "Through academic associate membership, universities have clearer access to professionals within our industry, and students have the opportunity to build relationships with the event venue industry – particularly highlighted by HCC’s relationship. The sponsorship expands access to all HE institutions allowing the programme to continue giving members the opportunity to work with the universities and in turn assist in careers."

Lorimer added: "The program provides students with the chance to build a greater understanding of the events industry as they study, preparing them for the career they may pursue beyond their degree and we are delighted to be able to give them access to our venue and events."

According to AEV, the initiative is creating long-term value not only for member venues and academic institutions, but also for the wider events sector by helping equip the next generation of professionals with practical experience alongside their academic studies.
 

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The CityDNA Summer School will celebrate its 40th anniversary this August, marking four decades as one of Europe's longest-running professional development programmes for the business events industry. Taking place in Dijon, France, from 24–28 August 2026, the milestone edition will once again bring together emerging professionals from across the meetings sector to build knowledge, expand networks and prepare for leadership roles.

Since its launch in 1987, more than 2,200 participants have completed the programme, with many progressing to senior positions within convention bureaux, destination management organisations, venues, agencies and industry associations. Over the years, the Summer School has established itself as a key talent development initiative, reinforcing CityDNA's commitment to strengthening destinations by investing in people.

"The CityDNA Summer School has never been just about transferring knowledge," says Barbara Jamison-Woods, President of City Destinations Alliance. "It is about helping people find their place within the business events industry. Over the years, we have seen participants become managers, directors, faculty members and mentors themselves. The 40th edition is a celebration of that legacy, but also a commitment to the future.""
 

Addressing the industry's talent challenge

As destinations and organisations continue to face recruitment and retention challenges, programmes that support early-career professionals have become increasingly important. The CityDNA Summer School aims to equip participants with both technical expertise and the leadership skills needed to navigate a rapidly evolving meetings landscape.

The 2026 curriculum will explore key topics shaping the future of business events, including destination bidding, stakeholder engagement, sustainability, legacy, equity, diversity and inclusion, association and corporate clients, artificial intelligence and emerging technologies. The programme combines workshops, case studies, collaborative challenges and mentoring from experienced industry professionals.
 

Learning from industry experts

The anniversary edition will be led by Dennis Speet (Amsterdam Convention Bureau) and supported by a faculty drawn from across the international meetings ecosystem, including representatives from IMEX Group, IAPCO, The Iceberg, convention bureaux, destination organisations and event technology specialists.

A defining feature of the Summer School remains its volunteer faculty, whose members contribute their expertise while mentoring the next generation of professionals. Several faculty members are themselves former Summer School participants, highlighting the programme's long-term impact on career development and industry collaboration.

This commitment to mentorship was recognised during IMEX Frankfurt 2026, where the CityDNA Summer School Award was jointly presented to current Course Director Dennis Speet and former Course Director Pier Paolo Mariotti for their outstanding contribution to the programme.

"Receiving this award is both a great honour and a very emotional moment," says Speet. "Having first experienced the Summer School as a faculty member for many years before becoming Course Director, I have seen firsthand the impact this programme can have on new professionals entering the industry. Being part of that journey, and helping shape future talent together with such a dedicated community, has been incredibly rewarding."

Dijon hosts the landmark edition

The choice of Dijon as host city carries symbolic significance, as it is home to the CityDNA headquarters. Hosted by Dijon Bourgogne Tourisme & Congrès, the programme will take place at the Green Key-certified Mercure Dijon Centre Clémenceau, reflecting CityDNA's continued focus on sustainability alongside professional development.

As the Summer School reaches its 40th edition, its mission remains unchanged: helping emerging professionals build successful careers while strengthening destinations and the wider business events community. Places for the 2026 programme are limited to maintain an interactive learning environment. For more information and registration, visit the website.
 

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The International Association of Professional Congress Organisers (IAPCO) and FIEXPO Exhibitions Group have launched the FIEXPO & IAPCO Emerging Leaders Programme – LATAM and the Jorge Castex Scholarship, a new initiative designed to support the next generation of meetings and events professionals across Latin America and the Caribbean.

The programme will culminate in the Jorge Castex Scholarship, established in honour of the late Jorge Castex, former IAPCO President, former Chair of the IAPCO Training Academy and one of Latin America's most influential meetings industry leaders.

For more information, visit www.iapco.org

  

The Penang Convention & Exhibition Bureau (PCEB) has unveiled the BE Associate programme, a pioneering initiative in Malaysia aimed at building a future-ready talent pipeline for the business events sector.

As the industry grows increasingly complex and globally competitive, BE Associate is positioned as a forward-looking platform that extends beyond traditional academic frameworks. Offered as a complimentary programme for students, it focuses on strengthening long-term industry resilience by equipping participants with practical skills, real-world exposure and direct engagement with industry professionals, ensuring a steady flow of capable talent into the ecosystem.

“BE Associate reflects our commitment to strengthening the industry from within,” said Mr. Ashwin Gunasekeran (below), CEO of PCEB. “Sustainability in this context is about continuity, developing talent, enhancing capability, and ensuring the business events industry in Malaysia remains competitive, adaptive and future-ready. This programme is designed to bridge the gap between education and industry expectations.”
 

The initiative has also garnered strong backing from state leadership. The Right Honorable Chow Kon Yeow, Chief Minister of Penang, said, “The launch of BE Associate marks a significant step in strengthening Penang’s position as a leading business events destination. By investing in talent development and industry readiness, we are not only supporting the growth of the sector today, but also ensuring its long-term resilience and global competitiveness. This initiative reflects our commitment to building a strong, future-ready workforce that will continue to drive Penang’s economic development.”

Structured to be both dynamic and flexible, BE Associate enables students to engage with the industry in meaningful, hands-on ways. Rather than remaining confined to classroom learning, participants are immersed in live event environments, gaining experience across a range of roles, from operational support to full-scale event execution. This is further enhanced through direct mentorship from industry practitioners, offering real-time guidance and insight.
 

A key component of the programme is its integrated digital ecosystem, which connects students with industry leaders and creates pathways to internships, employment opportunities and ongoing professional development. By fostering continuous interaction between emerging talent and experienced professionals, BE Associate supports both individual progression and broader industry advancement.

Participants will build competencies across core areas of the business events sector, including event planning, risk management, venue and financial coordination, marketing strategy and the adoption of innovative practices. This comprehensive approach ensures graduates are not only technically proficient but also equipped with the strategic thinking and problem-solving skills required in live event environments.

With the launch of BE Associate, PCEB further strengthens Penang’s reputation as a forward-thinking business events destination, while contributing to the long-term growth and competitiveness of Malaysia’s wider events industry.
 

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

FIEXPO Exhibitions Group and the International Association of Professional Congress Organisers (IAPCO) have launched the Jorge Castex Scholarship Programme, a joint initiative aimed at developing emerging leaders in the meetings industry across Latin America and the Caribbean.

  

Budapest will play host to Europe Congress’ Events Club Associations Forum this March, as over 100 event industry professionals come together for 2.5 days of focused B2B meetings and destination awareness, tailored specifically to associations event planners.

Events Club Associations Forum is an event highly targeted to the needs of event planners representing global associations and PCOs. In partnership with the Budapest Convention Bureau, the forum will be a way to connect with venues and destinations experienced in hosting large-scale events for international associations while also discovering the varied MICE offerings in Budapest.

Held at Corinthia Budapest, a luxury landmark hotel in the heart of the city, participants will enjoy fivestar service throughout the event, including access to the Royal Spa and the property’s top-tier bars and restaurants. The iconic historical venue will be a platform for high-level networking and a base from which to discover Budapest as a destination.

“The Events Club Associations Forum is an excellent platform to highlight Budapest as a competitive and inspiring destination for association events,” said Andrea Márton, Director of Marketing and Communication at Corinthia Budapest. “Hosting the forum at Corinthia Budapest enables us to present our historical setting, large-scale and flexible event spaces, and strong service standards directly to key industry decision makers, supporting future MICE growth for both the hotel and the city.”

Outside of Corinthia Budapest, participants will enjoy two unique evenings at Hungexpo, a major event venue and congress centre in Hungary, and Gundel, the most famous restaurant in Hungary and a 130-year old institution in Budapest’s city centre. During two dinners at these iconic Budapest venues, participants will have a chance to network outside of the meeting room and meet other attendees while enjoying the best of Hungarian hospitality.

Four city experience tours and a selection of hotel site inspections will familiarize participants with the beautiful city of Budapest while introducing event planners to potential local venues: A walking tour of the Pest side of the city includes stops at the opera house and St. Stephen’s Basilica—the largest Catholic church in Budapest—and a taste of traditional chimney cake; a tour of the City Park, with visits to the park’s most iconic sites including the Széchenyi Medicinal Baths and the House of Hungarian Music; a sightseeing tour by bus to visit the main sites of the Pest side (complete with a tasting of Hungarian wine, strudel, and goulash; and a private tour of the Zwack Museum with a tasting of Zwack Unicum, a famous Hungarian liqueur.

Hosted buyer registration is still open for event planners representing associations and PCOs who are interested in this exclusive event. Europe Congress will be hosting four more events in 2026 in Copenhagen, Düsseldorf, Prague, and Valencia.

For more information or to register, check the Europe Congress website

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The International Association of Professional Congress Organisers (IAPCO) will bring its flagship EDGE education programme to Auckland from 16-19 March 2026, inviting Professional Conference Organisers (PCOs) and business events professionals from around the world to take part in an immersive, masterclass-style training programme at the highly anticipated New Zealand International Convention Centre (NZICC).

IAPCO EDGE Auckland will deliver a high-impact educational experience designed to elevate professional standards, sharpen strategic thinking, and equip PCOs and event organisers with the skills required to thrive in an increasingly complex global meetings environment.

The first IAPCO EDGE Seminar was held in Auckland 10 years ago. IAPCO will celebrate this significant milestone of its acclaimed education programme with a year-long celebration. 

Purpose-built for IAPCO members, conference organisers who work in-house, or for associations, and business events professionals that work alongside PCOs, EDGE is not a traditional workshop. Instead, it is an intensive, highly interactive programme focused on real-world challenges, peer-to-peer exchange, and future-focused thinking – delivered by industry leaders and experts.

With places strictly limited, demand is expected to be high for what is widely regarded as one of the meeting industry’s most valuable professional development opportunities.

Stephen Noble, Chair of the IAPCO Training Academy, said EDGE represents the pinnacle of professional education for conference organisers. “Over 10 very successful years, this masterclass-style EDGE seminar has become the very best education available those who work in and around conferences.

“EDGE gives PCOs and business events professionals the opportunity to take their education to the next level – challenging thinking, sharing knowledge and strengthening the capabilities that underpin quality, confidence and excellence in conference delivery. We are very proud to bring EDGE back in Auckland, where it all started a decade ago.”

Hosting EDGE in Auckland also marks a significant moment for New Zealand’s business events sector, whereby they will be showcasing the New Zealand International Convention Centre (above) – opening in February 2026 – as a world-class venue for global professional education and collaboration. EDGE will be one of the first major education programmes hosted at the venue.

IAPCO EDGE Auckland is proudly supported by The Conference Company, Tourism New Zealand Business Events, New Zealand International Convention Centre (NZICC), Auckland Convention Bureau, Auckland Conventions Venues & Events, and Urban Gourmet, reflecting a strong partnership between IAPCO and New Zealand’s business events community.

With limited places available, interested delegates are encouraged to secure their participation early to avoid missing out on this exclusive development opportunity.

Registrations are now open and full programme details can be found here

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Novya, Brussels’ only consultancy dedicated exclusively to European nonprofit organisations, has announced the launch of the Novya Leadership Lab, a three-month leadership development programme designed for nonprofit executives and association secretary generals based in the EU capital.

Running from January to March 2026, the Leadership Lab aims to equip participants with strategic agility, operational rigour and people-centred leadership skills—essential capabilities for navigating political volatility, complex EU policymaking, funding uncertainty and rapid digital transformation.

“Traditional leadership training doesn’t match the realities of Brussels nonprofits,” said Benita Lipps, CEO and Founder of Novya. “The Leadership Lab is practical and context-specific—designed for leaders juggling EU policy, multi-stakeholder ecosystems and fast-paced change.”

A Programme Tailored to the Realities of Brussels-based Nonprofits

The Leadership Lab is structured around three core learning dimensions, combining tools, case studies, coaching and peer exchange. All content is tailored to the unique challenges facing nonprofit leaders working within Europe’s institutional and policy landscape.

1. Authentic Leadership for Impact
   Exploring values, leadership identity and sustainable ways of leading in volatile environments.
    
2. Empowering and Growing Teams in Complex Environments
   Building high-performing teams, working effectively with boards and maintaining cohesion with limited resources.
    
3. Leading Agile Transformation
   Developing adaptive strategies, scenario thinking and organisational resilience.

“Leaders here manage international boards, EU policy and diverse stakeholders with limited local resources,” added Lisa Kretschmann, Leadership Lab Director and ICF-certified leadership coach. “This programme gives them concrete strategies they can apply right away.”

Programme Structure

• Duration: January – March 2026
• Format: 6 sessions (2 in-person in Brussels + 4 online, 90 minutes each)
• Cohort: Maximum 12 participants
• Support: Personalised intake, individual executive coaching and optional leadership action plan
• Community: Peer network of nonprofit leaders facing similar challenges
   

Who Should Apply

The programme is designed for Brussels-based nonprofit leaders and association secretary generals who are:

• Leading strategic or organisational transformation
• Navigating complex EU policy and multi-stakeholder environments
• Managing teams through change with limited resources
• Seeking to strengthen strategic and operational excellence while maintaining values-based leadership

Applications and Information

• When: January – March 2026
• Where: Brussels + online
• Cohort size: Limited to 12 participants
• Investment: Multiple pricing tiers (Essentials / PRO / Premium)

About Novya

Novya is Brussels’ only consultancy dedicated exclusively to European and international nonprofit organisations. The company supports purpose-driven organisations through executive coaching, association governance, organisational development, member engagement, digital transformation and leadership capacity building. Novya has been recognised as a 2025 newcomer and association specialist by Best in Brussels.

Apply and learn more here
 

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

Destinations International (DI), the world’s leading resource for destination organisations and convention and visitors bureaus (CVBs), has announced that applications are now open for its 2026 30 Under 30 Program and the newly expanded Rising Industry Professionals Program. 

Both initiatives are designed to strengthen the talent pipeline, foster career advancement and build long-term leadership capacity across the global destination marketing and management industry. Both programs are supported by the DI Foundation. 

Entering its 15th year, DI’s 30 Under 30 Program identifies and elevates high-performing destination professionals by providing year-long mentorship, exclusive leadership training and recognition. Honorees gain access to senior leaders, specialised education at the DI Annual Convention and year-round engagement opportunities that accelerate professional growth.  

“Our industry’s success relies on developing a workforce that is prepared, passionate and representative of the communities we serve,” said Don Welsh, president & CEO of Destinations International. “The 30 Under 30 Program is one of our most visible commitments to advancing talent in the industry, and we are proud to see it continue to grow in impact and scope each year. We thank SearchWide Global for being the founding partner of the program.” 

The Rising Industry Professionals Program provides similar mentorship, leadership training and recognition to early career professionals at DI partner organisations. Formerly known as the “Young Leader Professionals Development Program” Rising Industry Professionals has expanded access to any partner tier.  

“Developing a dynamic and sustainable workforce means meeting professionals where they are in their journey,” said Sophia Hyder Hock, Chief Impact Officer at Destinations International. “By expanding the Rising Industry Professionals Program to all partners, we are creating more pathways for talent to build confidence, develop critical skills and feel a sense of belonging in our industry.” 

The Destinations International Foundation is a nonprofit organization dedicated to empowering destinations globally to excel through innovation and resource incubation. The foundation innovates new ideas and ways of doing things and incubates new tools and resources to improve the efforts of DI members. It launches and manages future-facing programs and initiatives, develops next-generation professional development and tools, and fosters short- and long-term cooperative relationships around the globe on behalf of the association.  

Applications for both programs are now open and will be accepted through January 20, 2026. 

Application Details 

• 30 Under 30 Program: Open to professionals 30 years of age or younger as of January 20, 2026. Applicants must work for a DI member organisation for at least 18 months and be in their role for one year at the time of application. Only one individual from an organisation will be chosen if multiple applications from the same organisation are submitted. More information and an application form is available online.
   
• Rising Industry Professionals Program: Open to professionals 30 years of age or younger of age or younger as of January 20, 2026. Applicants must work for a DI partner organisation for at least 18 months and in their role for one year at the time of application. Only one individual from an organisation will be chosen if multiple applications from the same organisation are submitted. More information and an application form is available online.
   

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New research from CTW Events reveals that staff loyalty, wellbeing and workplace culture are increasingly being shaped by a single factor: purpose.

The 2025 survey conducted this autumn shows overwhelming demand for workplace volunteering, with over nine in ten (92%) saying they are more likely to stay with a company that actively supports team volunteering, and 85% reporting that taking part in volunteering through work boosts their overall job satisfaction.

As businesses plan for 2026, the message is clear: corporate volunteering is no longer a nice-to-have, it has become essential to keeping people engaged, connected and committed.

The survey also highlights a major shift in how employees want to spend time with their colleagues. While traditional team socials still play a role, 83% say they are more likely to participate in team building if it has a meaningful social or environmental impact, and 92% believe purpose-led activities strengthen relationships more than traditional events.

Three quarters of respondents (76%) said they would welcome more opportunities to take part in volunteering through their work, with 87% saying they would be more likely to volunteer if the process was easier. 

Since 2012, CTW Events has mobilised 237,000 hours of team‑building to build and distribute 6.3 million kits via 1,000+charity partners worldwide. In 2024, the company delivered 1,550 global events – an incredible 300% increase on 2023 – which supports the survey findings that employee demand for purpose-led team building events is increasing sharply.

From community support projects to disaster relief kit builds, employees are demanding experiences that strengthen teams and boost morale while directly helping people in need, bridging the gap between employee passion and employer action.

Madison Ayache, Vice President at CTW Events, says: “Employees are asking for purpose, and they’re asking loud and clear. These findings show that workplace volunteering isn’t just good for communities, it lifts wellbeing, strengthens team bonds and directly influences retention.

“When companies make giving back accessible, engagement soars. Purpose drives performance, and in 2026, organisations that embrace this will be the ones that thrive.”

As workplace culture continues to evolve, CTW Events says the findings should act as a clear call to action: Employees want to contribute. With workplace volunteering now proven to influence satisfaction, loyalty and culture, the challenge for businesses is no longer whether to act, but how quickly they can embed purpose into everyday working life.

To request a copy of the full survey results report, click here.

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Never has it been more important than today to adopt a proactive mindset in seeking out new learning opportunities and keeping up to date with the drivers of an ever-changing sector. In March, ICCA announced a new programme designed to increase this awareness among event professionals with their minds on international meetings. ICCA Advantage is a targeted solution to propel business events forward with real-life case studies and tailor-made, personalised training sessions.

With more than 1,000 members across 91 countries and territories, ICCA is not only the association events industry’s leading benchmark but also the preferred one-stop shop for courses and training that meet the demands of these areas. Following this rationale, ICCA Advantage offers organisations the opportunity to face challenges that may be holding back their progress by providing practical solutions. “ICCA Advantage aims to provide customised training on various subjects that are top of mind these days, including bidding, sales, business and market planning, technology, AI, DEI and more. The sessions are especially designed for the needs of each individual organisation, making each training tailored to the issues voiced by the organisation itself,” ICCA CEO Senthil Gopinath (on the right) tells us.

Reaping the benefits of over 60 years of history, exchange, knowledge and trust, the ICCA database allows members to access exclusive statistics and analyses. By providing relevant white papers and guidebooks, tools and resources for associations, this two-way avenue also makes it possible to curate a library that reflects the methods and templates with which associations bring their events to their members. “The topics we plan to include in this first phase include convention bidding, marketing and branding for destination promotion, risk and crisis management, sustainability, impact and legacy, DEI and AI. On the latter, we are working with Insights Lab to produce a programme focused on how to use AI to generate and qualify leads, maximise trade show ROI, and develop data-driven actionable propositions,” says Gopinath.

Back in a March, a group of German DMC professionals took part in ‘BidSmart’, a two-day programme organised by the Berlin Convention Office and supported by ICCA Advantage with a focus on convention bidding. Instructors led participants through practical exercises and discussions focused on essential topics, including feedback on current bidding documents, a summary on the most defining and promising leads in the market, and bidding strategy assistance. Marco Oelschlegel, Director of Conventions, Berlin Convention Office, said: “We are delighted that ICCA introduced its seminar ‘ICCA Advantage BidSmart’ especially adapted to the needs of team members who are new to the topic of bidding. Together with the international experience of the ICCA team, it provided valuable impetus for future bidding processes.”

Adopting new technologies and innovations becomes more user-friendly for those who prioritise continuing education. ICCA Advantage seeks to harness the power of cutting-edge technology and new forms of personalised learning to empower its participants. “The Berlin example incorporated topics such as generating and prioritising business leads, along with insights on how to improve current bid documents, competitor insights and analysis, and advanced bidding techniques. This allowed the teams to work together on concrete case studies, opening up many opportunities for optimisation,” adds Gopinath.
 

ICCA Learn: An All-in-One Learning Hub for the Events Industry

Additionally, ICCA Advantage is yet another segmented proposal that adds to the vast list of offers within ICCA Learn. The educational portfolio aims to support members at different stages of development and help them on their lifelong learning journey. “Professionals need to update and re-train regularly, and ICCA wants to be their partner in this endeavour. ICCA Learn is our roster of programmes aimed at providing the skills needed to succeed in all areas of the industry and in many different roles and career stages,” says Gopinath. From those starting out to executives, ICCASkills offers the only globally recognised certification for suppliers in all sectors of the meetings industry; ICCAUni is the home of the ICCA academic community, designed to promote collaboration between academia and the events industry; finally, the Association Impact Masterclass – co-created with #Meet4Impact, GainingEdge and with Business Event Sarawak as a seed fund contributor – was an innovative training programme, sponsored and hosted by BestCities Global Alliance, held in Dublin last January, that looked at sharing and assessing impact activities for association professionals from around the world who want to invest in their legacy programmes. “ICCA Advantage is a fantastic addition to the existing ICCASkills and Masterclass programmes in that it gives organisations the opportunity to home in on ‘pain point’ issues and address challenges, as well as giving participants the cutting-edge information necessary to get a leg up on the competition,” Gopinath continued.

ICCAUni’s Pedagogical Vocation

ICCAUni was introduced in 2024 with the clear purpose of encouraging collaboration, innovation and mentorship between academia and the events industry, and relaunched in 2025 with a clearer value proposition. We asked Senthil how colleges and universities are playing this binding role and fostering access points to the world of global events. “We have set ourselves three objectives. First, to create a framework for exchange. This means an exchange between both worlds, but also among universities themselves. In other words, channels where universities in Europe can easily connect with universities in Africa and create their own network.” The second is research: “We want to have a better idea of what type of research is being done and create a better alignment with what is most relevant to each sector. We would like to ensure that research can serve industry more effectively and increase, for example, the number of PhD students involved.” Finally, the global association also wants to focus on talent development. “This means ensuring that the student journey is perfectly in line with the needs of the sector and also that professionals continue to learn throughout their careers,” concludes Gopinath.
 

ICCA is currently working with 40 universities from around the world to develop a special course at the 64th ICCA Congress in Porto to better meet the needs of academics at global meetings and events.

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

City Destinations Alliance (CityDNA) successfully concluded the 39th edition of its renowned CityDNA Summer School in Luxembourg, welcoming 48 students from 18 countries to an intensive programme of learning, exchange, and networking. Since 1987, the CityDNA Summer School has been a catalyst for over 2,200 professionals in the meetings industry, providing the skills, insights, and connections needed to thrive in a fast-evolving sector.

A Rich Learning Experience

Over four days, participants explored both the fundamentals of the business events industry — client engagement, bidding strategies, association and corporate focus, role of PCOs... — together with current hot topics such as sustainability, equity, diversity & inclusion (EDI), event legacy, and the growing role of AI.

Highlights included interactive workshops, outdoor breakout sessions, a collaborative Hackathon, and a technical visit to the European Convention Center Luxembourg (ECCL). Cultural and social activities reinforced the Summer School’s mix of education and networking.

Guided by a Community of Experts Who Give Back

The programme was curated under the leadership of Course Director Dennis Speet, Managing Director of the Amsterdam Convention Bureau, and delivered by an international faculty of senior industry leaders: Richard Allchild (IMEX Group), Corinne Both (Axium by Parker), Degmo Daar (NoorD Consulting), Flavie de Bueil (City Destinations Alliance), Jonathan Easton (Gevme), Barbara Jamison-Woods (London & Partners / City Destinations Alliance), Leena Lassila (Helsinki Partners), James Latham (The Iceberg), Tadeja Pivc-Coudyser (Antwerp Convention Bureau), Giulia Sarri (AIM Group International / IAPCO), Antje Voss (Luxembourg City Tourist Office), Daniel Waigl (CIRSE).

“It has been an honour to lead the 39th CityDNA Summer School in Luxembourg,” said Dennis Speet, Course Director. “This edition reaffirmed the importance of combining core industry knowledge with the big issues shaping our future — from sustainability to AI. The energy, curiosity, and commitment shown by our students make me confident that they will become the changemakers our industry needs.”

Faculty members contribute their expertise entirely on a voluntary basis, a testament to their commitment to nurturing new talent and giving back to the industry that shaped their own careers.

A Welcoming Host City and a Shared Vision

This was the third time Luxembourg City hosted the Summer School, after previous editions in 1988 and 1999 — reflecting a long-standing partnership with CityDNA.

The event also highlighted the close alignment between Luxembourg and CityDNA, with shared values of sustainability, inclusivity, and knowledge sharing. Participants had the unique opportunity to hear from Eric Thill, Luxembourg’s Minister for Culture and Delegate Minister for Tourism, who underlined the government’s commitment to talent development, international dialogue, and building resilient destinations.

CityDNA also partnered with Luxembourg City for the launch of its new promotional video “A Bubble Full of Life”, attended by students and faculty. This collaboration not only showcased the city’s welcoming spirit and sustainable character, but also gave international resonance to the city’s positioning and challenges.

“Welcoming the CityDNA Summer School for the third time to Luxembourg has been a privilege,” said Antje Voss, CEO of Luxembourg City Tourist Office. “As a city that combines international outlook with human scale, we were proud to showcase our approach to sustainability, inclusivity, and hospitality. This event was not only an investment in the next generation of professionals but also an opportunity to share our vision with the broader industry.”

Investing in the Future

For City Destinations Alliance, the Summer School remains a cornerstone of its mission to develop talent and strengthen the meetings industry. “The CityDNA Summer School is where careers begin and where the DNA of our industry takes shape,” said Barbara Jamison-Woods, President of City Destinations Alliance. “By investing in people, we not only equip individuals for success but also reinforce the collective strength and resilience of our community. And as they grow in their careers, CityDNA will be there to support the next steps — including the launch of our very first CVB Expert Meeting in Graz in January 2026, created specifically for CVB professionals to connect, reflect, and shape the future of our community together.”

Looking Ahead

The 40th edition of the CityDNA Summer School will take place in Dijon, France, on August 24-28, 2026. Before then, CityDNA will host the first CVB Expert Meeting in Graz, Austria, on January 20–21, 2026, created specifically for CVB professionals.

“It was truly a pleasure to be part of this year’s CityDNA Summer School. The experience was extremely valuable and provided me with insights and lessons that I will certainly carry into my daily work. I was particularly impressed by the quality of the faculty members, whose expertise and engaging teaching style made every session both informative and inspiring. Additionally, the organisation of the event was impeccable, creating a programme that was dense, interesting, and genuinely enjoyable. Thank you again for putting together such a high-quality and memorable learning experience. I look forward to applying what I’ve learned and to staying connected with the CityDNA community.” concluded Mariangela Pantaleoni, Tourism Specialist at Milano & Partners, and student during the 39th CityDNA Summer School in Luxembourg.

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The tourism and meetings industries have long demonstrated resilience in the face of disruption. From pandemics and geopolitical conflicts to climate-induced natural disasters, the sector constantly adapts to an ever-evolving landscape. Resilience has become not just a buzzword but a fundamental requirement for survival and growth. For City Destinations Alliance (CityDNA), nurturing this resilience is not just a mission – it is a commitment to empowering members to navigate uncertainty and thrive.

Through curated conferences, peer-learning platforms, and collaborative initiatives, CityDNA has positioned itself as a solid ally, equipping members with the tools and insights to manage crises effectively.
 

Supporting Resilience Through Collaboration and Innovation

CityDNA’s strategy for resilience-building rests on three pillars: knowledge-sharing, collaboration, and innovation. This philosophy is palpable during its carefully crafted conferences, where members engage in meaningful discussions that address pressing issues and challenges in urban tourism through, among others, a lens of crisis management and recovery.

Take, for example, the thought-provoking conversations at the October 2024 conference in Bruges. Under the banner Let Pigs Fly: Defying the Gravity of Impossible in Urban Tourism, participants explored how destinations can overcome seemingly insurmountable challenges delving into innovative governance models and strategies to turn crises into opportunities. Earlier that year, during the April conference in Bologna, the spotlight was on the critical role of transparency and data in combatting misinformation – a pillar of effective crisis management.

Looking ahead, CityDNA’s upcoming 2025 Conference in Budapest Beyond Boundaries: Driving Tourism’s Business Transformation, promises to continue this tradition. From rethinking the value of tourism in liveable cities to leveraging innovation in times of economic uncertainty, these discussions embody the forward-thinking engagement that defines CityDNA.

Beyond events, CityDNA extend its support to its members through its Intranet, a vital tool for peer support and knowledge exchange. The Community Forum on the Intranet is a dynamic space where members can engage and share insights on a wide range of topics. It enables members to start discussions and reply to their European colleagues, developing a spirit of collaboration. Additionally, the Strategy Hub serves as a library of strategy documents from members, providing inspiration and guidance for those embarking on their own strategic processes. These platforms strengthen the alliance’s role as a connector and enabler in times of need.

These thematic discussions, coupled with practical workshops and webinars, enable CityDNA members to exchange best practices and co-create solutions. This collaborative spirit has already proven to be instrumental in addressing crises, from climate-induced disruptions to geopolitical disturbances.
 

Turning Challenges into Opportunities: Real-World Insights

CityDNA’s commitment to resilience goes beyond theory. The following real-world examples illustrate the power of collective action and innovation:

Climate Resilience − Athens and Rhodes

The summer of 2023 brought unprecedented challenges to Greece, with a record-breaking heatwave and devastating wildfires on the island of Rhodes. CityDNA’s platforms became a lifeline for sharing crisis management strategies. Discussions at the CityDNA Conference in October 2023 highlighted the importance of pre-emptive planning, such as Athens’ #CoolAthens initiative, which included real-time risk assessments and public cooling stations. These measures not only safeguarded residents and visitors but also set a benchmark for other destinations.

Geopolitical Resilience − War in Ukraine

The war in Ukraine has reshaped tourism across Europe, with neighbouring countries like Poland and the Baltic States experiencing sharp declines in visitor numbers. Sessions during CityDNA’s Bologna conference highlighted adaptive strategies, such as Lviv’s pivot towards domestic tourism and its efforts to attract new visitor demographics, including volunteers and internally displaced people. These discussions showcased how proactive measures could soften the impacts of geopolitical instability.
 

Tools for Resilience: Practical Resources for Members

CityDNA’s commitment to supporting members extends beyond conferences. The Alliance provides practical tools, such as:

• Data-Driven Insights: CityDNA’s peer-learning platforms facilitate the exchange of data on visitor behaviour and market trends, enabling members to make informed decisions during crises.
• Sustainability and Resilience Training: Workshops and webinars focus on building long-term resilience through sustainable practices, addressing both environmental and economic challenges.

CityDNA’s role as a connector is also pivotal. By encouraging collaborations among destinations, industry partners, and governments, the Alliance ensures that its members are better equipped to handle the complexities of modern crises.
 

A Call to Action: Investing in Resilience

While crises are inevitable, CityDNA has shown that preparation, adaptability, and collaboration can minimise their impact on European destinations.

As the tourism sector continues to face emerging challenges, from climate change to economic instability, the need for resilient destinations has never been more urgent. And for members of the meetings and tourism industries, the message is clear: resilience is a collective effort. Through platforms like CityDNA, destinations can not only withstand weather crises but also emerge stronger and more united.

By embracing innovation, leveraging collective knowledge, and prioritising sustainability, the tourism sector can transform its vulnerabilities into opportunities, ensuring a resilient and thriving future for all.
 

City Destinations Alliance Upcoming Events of 2025

• 39th CityDNA Summer School, Luxembourg, August 25-29, 2025
• 20th TourMIS Workshop & International Seminar, Vienna, September 11-12, 2025
• CityDNA Autumn Conference, Tórshavn, September 30-October 2, 2025
• CityDNA CVB Café, Barcelona, November 17, 2025
• 12th CityDNA Visitor Experience Expert Meeting, Vilnius, November 27-28, 2025
   

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The capital of the Czech Republic hosted an extraordinary global event – the 22nd World Congress in Fetal Medicine organised by the Fetal Medicine Foundation.

For the first time in its history, the Congress was held in a landlocked location, bringing together 3,000 physicians and specialists in maternal-fetal medicine from more than 100 countries. It is the largest and most prestigious event of its kind and bringing it to the Czech Republic was a prestigious achievement in science, healthcare, and international collaboration. The Congress also brought concrete findings that could influence the care of pregnant women in the Czech Republic.

"The Congress transformed Prague into a hub for cutting-edge knowledge in prenatal diagnostics, fetal surgery, and maternal care. The key person of the congress was Professor Kypros Nicolaides (below photo), widely regarded as the father of modern fetal medicine. His life and groundbreaking work were, among other things, featured in an episode of the Netflix documentary series The Surgeon’s Cut.

This expert gathering delivered not only top-tier science and interdisciplinary innovation to the Czech Republic but also a significant economic boost to the capital city and the country as a whole. In addition to the doctors and specialists, many brought their families, bringing the total attendance close to 10,000," adds Prof. MUDr. Pavel Calda, head of the Fetal Medicine Centre at the Department of Gynaecology, Obstetrics and Neonatology, First Faculty of Medicine, Charles University and General University Hospital in Prague.

According to estimates by the Prague Convention Bureau – the city’s official meeting industry representative – the economic impact of the Congress reached approximately CZK 200 million. 
 

"Large-scale international events like this significantly impact not only the city’s scientific prestige but also its economy, especially in hospitality, gastronomy, transport, and services. They generate job opportunities and enhance Prague’s image as a prime destination for expert meetings. Additionally, congress delegates do not overcrowd the city centre during peak hours, as they spend most of their time attending scientific programme and typically stay near congress centres rather than in the historical core," noted Roman Muška, Director of the Prague Convention Bureau.

Over five days, more than 200 expert lectures were delivered, highlighting the latest trends. Topics included new developments in preeclampsia research using novel biochemical markers for screening, and the potential of artificial intelligence to increase the efficiency of preterm birth screening and help physicians detect fetal anomalies.

A dedicated session on assisted reproduction pointed to the growing proportion of pregnancies resulting from in vitro fertilisation (IVF), which now stands at around 8% in the Czech Republic. However, it was also noted that some IVF techniques may increase the risk of complications such as preeclampsia.

"One of the programme’s standout moments was a lecture by Professor Ben Mol, which strongly resonated with experts. His talk focused on interpreting meta-analyses in the era of 'fake news.' Professor Mol highlighted the disturbing reality that even prestigious scientific journals sometimes publish studies with manipulated, copied, or entirely fabricated data. These papers can then become the foundation for clinical guidelines issued by leading professional societies," said Congress participant MUDr. Hana Belošovičová.

Alongside the scientific program held at the Prague Congress Centre, the Congress also featured a rich social and cultural agenda that introduced participants and their families to the beauty of Prague. 

"I’m pleased that both the experts and their companions embraced Prague with enthusiasm. The congress hall with excellent acoustics and facilities, the high level of organisation, and the attractive accompanying events – such as the gala dinner at Forum Karlín or the evening boat cruise on the Vltava with a reception at Občanská Plovárna – were highly praised. Feedback from more than 3,000 participants was overwhelmingly positive, and Prague has earned its place in history as a city that confidently stood among the global capitals of fetal medicine," concludes Professor Calda.
 

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For six decades, Kenes Group has stood at the forefront of professional congress organisation, navigating uncertainty with resilience and strategic foresight. As the company celebrates its 60th anniversary, it is a testament to its ability to manage risk effectively, turning crises into opportunities and emerging stronger through challenges.

At the Kenes 60th Anniversary and Leadership Summit 2025 held in Vienna, Austria, Executive Chairman and Chief Vision Officer Dan Rivlin highlighted risk management as the key factor to the group's long-standing success. Following, a recollection of his speech…

The DNA of Crisis Management

“We must have crisis management from all kinds of wars, terrorist attacks, disasters, natural disasters. We used to say that if something happened around the world, we need to be alert. But our capabilities to face challenges like that – it is really legendary. Nothing less.” Dan Rivlin, Kenes Group EC & CVO.

From economic downturns to political unrest, Kenes Group has continuously adapted to shifting global landscapes. One of the tests of resilience that Rivlin recalled happened in 2000 when a sudden political crisis wiped out their business in just a week: “Back in the day, we were still using fax machine. When the fax finished, the paper was gone, and all the business was either moved or cancelled. We brought ourselves from those ashes, and we built this core PCO empire at that time,” Rivlin added.

In response, Kenes moved several meetings within a few months’ notice, securing alternative venues, handling cancellations, and managing complex logistics. Most importantly, communication played a crucial role. “In crisis management, it is not sufficient to act – communication (two-way) is just as important, as stakeholders are anxious and seek information and reassurance.”
 

Facing Natural and Political Disruptions

Kenes Group has also shown remarkable agility in managing external disruptions. In 2010, the eruption of the Eyjafjallajökull volcano in Iceland led to a massive ash cloud, grounding flights across Europe. The company had 8,000 attendees at an event, many of whom were stranded. “We took everybody, including the team, and we got everyone out of the city. And with a small team, some of them are still here today with us, we stayed behind just to ensure everybody was back to safety. That is crisis management,” said Rivlin. Despite the disruption, Kenes continued the meeting until its conclusion while simultaneously arranging accommodation and transportation for those affected. “The fact that they had someone to talk to and that we continuously provided them with updates was crucial, as the situation was highly unstable.”

Similarly, Kenes had to react swiftly during one of the wars in the Middle East. A major congress scheduled to take place in Istanbul had to be relocated within two weeks. “We had to find a new location, secure hotel rooms, make announcements, and even stationed a team at the airport with a policy and a few reserved rooms in case someone missed the news and still travelled. Thankfully, nobody did.” The rapid response, along with clear and constant communication, ensured a seamless transition. “Naturally, our capability to move fast, find solutions, and calmly communicate is critical.”

COVID-19: Transforming Crisis into Innovation

Perhaps the most defining test of recent years was the COVID-19 pandemic. When in-person meetings came to a halt, many organisations struggled. Kenes Group, however, saw an opportunity. Within three weeks, the company developed its own virtual meeting platform VirtuOz, ensuring continuity for clients. “Covid came and Covid was a curse, but in part for us, it was also a big blessing. In three weeks, together with a lot of people in the office, we were able to create a platform that today we can look at like the first plane. But it worked. And we had the first virtual meeting three weeks after the world shut all the doors.”

The real challenge, however, was not just the platform but managing all stakeholders – committees, boards, sponsors, and participants. “Nobody knew the magnitude of the crisis, so we initially planned to move meetings to diff erent countries, postpone them to the second half of 2020, and negotiate with suppliers. But as the situation evolved, we had to continuously adapt. We learned how to operate TV studios and converted meetings into virtual formats while improving our platform based on real-time needs.” Kenes Group’s ability to evolve was refl ected in the transformation of its virtual platform, which saw major developments from its early version in March 2020 to its refi ned version in 2022, and to the current educational platform UNLOK Education.

“We did not just sit there and wait for the government to help us, which they would not anyhow,” Rivlin noted. Instead, the company focused on communication, managing expectations, and keeping its own team motivated. “We attended countless board meetings, reassuring associations that we would guide them to safe harbour. Internally, we had to continue operations in a highly uncertain period while ensuring our staff remained confident.”
 

Ori Lahav, Kenes CEO at the Group's Anniversary

Looking Ahead: A Future Built on Resilience

Kenes Group’s 60-year journey is a powerful example of how effective risk management can drive longterm success. Whether facing political turmoil, natural disasters, or a global pandemic, the company’s response has been marked by quick decision-making, strategic adaptability, and unwavering commitment to its clients and employees.

As Kenes Group looks to the future, its legacy of crisis management continues to be a guiding force. With decades of experience and an ability to embrace change, the company remains well-equipped to navigate whatever challenges lie ahead. “In crises, there are the three F’s – Flee, Freeze, or Fight. We chose to fight!” Rivlin concluded. “This company today is strong, it is ambitious, and it is capable. And we are all going to write the next chapter.”
 

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