© Gerlach Delissen Photography

TEFAF Maastricht will remain at MECC Maastricht through 2036, extending a relationship that has linked the international art fair with the Dutch city since 1988.

MECC Maastricht has reached an agreement with TEFAF (The European Fine Art Foundation), with the Province of Limburg and the Municipality of Maastricht also involved, laying the foundations for a new agreement covering the period from 2027 through 2036. The current agreement remains in force through the 2027 edition, but the parties have chosen to establish the fair’s longer-term future ahead of its 40th anniversary.

For Maastricht, the decision secures one of the city’s most internationally recognised events for another decade. For TEFAF, it provides continuity for an event that has developed from its Maastricht roots into one of the leading international fairs for art, antiques and design.

“With our fortieth anniversary on the horizon, we are proud that Maastricht will remain our home base for the next ten years as well. We are grateful to MECC Maastricht, the Province of Limburg and the Municipality of Maastricht for their long-term vision, especially in an international arena where accessibility, infrastructure, hospitality and image are becoming ever more decisive,” said Maarten ten Holder, Managing Director of TEFAF.

“This partnership gives TEFAF the space to keep developing, firmly rooted in Maastricht. At the same time, our significance extends beyond the city and the region: TEFAF is an international flagship for the Netherlands in the global art world.”

The decision follows discussions initiated by MECC Maastricht about the fair’s future. With international cities showing interest in hosting TEFAF, Maastricht’s continued position as its home could not be taken for granted.

“TEFAF has been part of MECC Maastricht’s DNA for nearly forty years. Based on our convictions that the fair is of great value to Maastricht and the region, we took the initiative at an early stage to enter into discussions with TEFAF about the future,” said Rob van de Wiel, Managing Director of MECC Maastricht.

“Given the keen interest shown by international cities to host TEFAF, it was not a foregone conclusion that the fair would remain in Maastricht. This is why we are proud that, thanks to the collective efforts of all those involved, we have laid the foundation for another ten years of TEFAF in Maastricht.”

The scale of TEFAF’s international reach helps explain the significance of the agreement. Its 2026 edition, held over eight days, attracted more than 50,000 visitors from 75 countries, while 277 international gallery owners presented their collections at MECC Maastricht. The audience includes collectors, museums, curators, art professionals and art lovers, reinforcing the fair’s role as an international meeting point for the art market and cultural institutions.

The economic dimension is equally significant. Research by Deloitte found that TEFAF generated an economic impact of €86.4 million for the Netherlands in 2025, including €37.9 million in Maastricht alone. The benefits extend across hotels, restaurants, shops and transport providers, as well as specialist suppliers involved in stand construction, transportation, technical services, catering and security.

The renewed commitment therefore extends beyond securing a venue for an established fair. It reinforces Maastricht’s role within an international cultural and business-events ecosystem in which accessibility, infrastructure, hospitality and international visibility are increasingly important considerations.

The next edition of TEFAF Maastricht will take place from 13–18 March 2027, marking the fair’s 40th anniversary and the beginning of the next chapter in its longstanding relationship with the city.
 

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Signing of the MOU Singapore Tourism Board © Messe Berlin GmbH

Messe Berlin and the Singapore Tourism Board (STB) have signed a new Memorandum of Understanding (MOU) aimed at expanding the German organiser’s presence in Singapore and across the Asia-Pacific region, building on an 18-year partnership that began with the launch of ITB Asia in 2008.

Signed during InnoTrans Berlin 2026 by Melissa Ow, Chief Executive of the Singapore Tourism Board, and Dr Mario Tobias, Chief Executive Officer of Messe Berlin, the agreement establishes a framework for deeper cooperation across four areas: business development, digitalisation and sustainability, talent and manpower development, and experience development.

The partnership comes as Messe Berlin prepares for a significant expansion of its Singapore portfolio. The organiser currently stages four events in the city: ITB Asia, MICE Show Asia, Travel Tech Asia and Smart Health Asia. ITB Asia 2025 recorded more than 60,000 business appointments, a 35% year-on-year increase, alongside 18,000 attendees and more than 1,500 buyers, up 7% from 2024. Smart Health Asia, meanwhile, attracted more than 3,200 attendees at its inaugural edition.

From 2027, the portfolio will expand to seven events with the launch of three new Asian editions: InnoTrans Asia, CMS Asia and Smart Pharma Asia. The expanded portfolio will cover travel and tourism, healthcare, pharmaceuticals, mobility and environmental solutions.

The first of these new events, InnoTrans Asia, was announced in 2025 and will take place from 7 to 9 September 2027 at Singapore EXPO. The event will be the first Asian edition of Messe Berlin’s international transport technology trade fair and will focus specifically on the Asia-Pacific market, covering railway technology, railway infrastructure, public transport, interiors and tunnel construction.

Messe Berlin has positioned InnoTrans Asia as a complement to its biennial Berlin flagship rather than a replacement, with the Singapore edition intended to connect international industry players with fast-growing Asian markets. The company has pointed to rising investment in rail infrastructure and demand for transport technology, automation and sustainable mobility solutions across the region as drivers behind the expansion.

The move also builds on Messe Berlin’s longer-term establishment in Singapore. The company has maintained its Asia-Pacific headquarters in the city since 2007, with its local team having nearly tripled in size over the past decade. The latest agreement is expected to support further growth as Messe Berlin scales its regional operations.

For Singapore, the partnership aligns with the country’s wider strategy to grow the economic contribution of business events. The STB has set a Tourism 2040 target of tripling MICE tourism receipts, while continuing to position Singapore as a regional hub connecting international markets with Asia-Pacific industries.

Ms Melissa Ow, Chief Executive, Singapore Tourism Board, said: “Messe Berlin has been a valued partner and a testament to what is possible when two organisations share a common vision for excellence. We are proud that Singapore has been Messe Berlin's home in Asia Pacific. We remain committed to supporting their growth and innovation, while connecting them to the full breadth of opportunities across this region. Together, we are shaping the future of business events in Asia Pacific, bringing us closer to realising our Tourism 2040 ambition and establishing Singapore as the world's leading MICE destination.”

Dr Mario Tobias, Chief Executive Officer, Messe Berlin, said: “Singapore has been Messe Berlin's home in Asia Pacific for almost two decades, providing the world-class environment and standards that international business events demand. What began with ITB Asia has developed into a major pillar of Messe Berlin's international growth strategy. This strategic partnership with the Singapore Tourism Board reflects our long-term confidence in Singapore as a key regional hub and our shared ambition to create globally recognised business event brands that connect industries, drive innovation, and facilitate international trade across Asia Pacific.”

The new MOU will also see the two organisations explore opportunities in emerging sectors aligned with Singapore’s economic priorities. Alongside expanding Messe Berlin’s event portfolio, the partnership is intended to develop regional capabilities, create industry platforms and connect global markets through Singapore.

The agreement forms part of a wider pattern of international organisers using Singapore as a base for regional expansion. In May 2026, STB also announced a strategic partnership with Informa Group, while other international exhibition organisers have established or expanded regional operations in the city.

For Messe Berlin, the strategy gives its established brands a platform for regional adaptation while maintaining links with their European roots. InnoTrans Asia, for example, is being positioned as an Asia-Pacific complement to the Berlin edition, which remains the company’s global flagship for transport technology. The 2026 edition of InnoTrans in Berlin is taking place from 22 to 25 September and brings together decision-makers, industry specialists and technology companies from across the international mobility sector.

The result is a partnership that has evolved considerably since ITB Asia launched in Singapore in 2008: from a single travel trade event to a seven-event portfolio spanning tourism, meetings, healthcare, pharmaceuticals, mobility and environmental solutions.
 

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IAPCO and IFES are extending their strategic partnership, placing greater emphasis on sustainability, professional development and the exchange of knowledge across different parts of the events supply chain.

The events industry rarely operates as a single ecosystem. Organisers, suppliers, venues and service providers may ultimately work towards the same event, yet often approach its challenges from very different positions.

It is precisely that distance that the International Association of Professional Congress Organisers (IAPCO) and the International Federation of Exhibition and Event Services (IFES) are seeking to narrow as they renew their strategic partnership.

Following a review of their initial Memorandum of Understanding, the two associations have agreed to strengthen their collaboration, with the next phase centred on content and knowledge exchange, sustainability, education, professional development and the next generation of industry talent.

The renewed partnership will also create more opportunities for the organisations to contribute to each other’s annual programmes, extending the reach of their respective expertise while creating additional value for members.

Connecting the sustainability chain

Sustainability will be one of the clearest areas for collaboration.

IFES brings experience from the exhibition and event services side of the industry, including work around exhibition production and initiatives such as Better Stands. IAPCO, meanwhile, contributes the perspective of professional congress organisers and their clients.

Bringing those viewpoints together could help address one of the sector’s persistent challenges: sustainability decisions made at one stage of an event’s delivery can have consequences elsewhere in the chain.

Gregor Bischkopf, Executive Director of IFES, said: “Our partnership with IAPCO has already clearly demonstrated the value of connecting different parts of our industry and learning from one another. This next phase will give us the opportunity to make that exchange even more practical. Sustainability and talent development are challenges and opportunities that affect our entire industry. By sharing the experience, knowledge and perspectives within our respective communities, we can avoid working in silos and create greater value for both our members and the wider events sector.”

Investing in the next generation

Talent development will form the second major pillar of the renewed relationship.

IAPCO and IFES plan to exchange experience from their respective next-generation and emerging-leader initiatives, identifying good practice as well as opportunities to share speakers, expertise and potentially develop joint initiatives.

The emphasis reflects a broader challenge facing the international events industry: developing professionals who understand not only their own discipline, but also the wider ecosystem in which events are conceived and delivered.

Martin Boyle, CEO of IAPCO, said: “Partnerships are most valuable when they continue to evolve. Our relationship with IFES gives our communities an opportunity to understand more clearly the priorities, expertise and challenges that exist across different stages of event delivery. By strengthening our exchange around education, sustainability, research and future talent, we can bring together complementary knowledge and create useful opportunities for professionals across both associations to learn from each other.”

Knowledge without the silos

The partnership will also facilitate the exchange of market intelligence, industry trends and research, giving members of both associations access to perspectives originating elsewhere in the events ecosystem.

That may ultimately prove to be the most significant aspect of the renewed agreement. Many of the industry's major challenges, from sustainability to skills development, cut across professional boundaries. Treating them as separate issues risks leaving gaps between the different organisations responsible for delivering an event.

For IAPCO and IFES, the next stage of their relationship is consequently less about creating another industry partnership than about making an existing connection more useful: opening channels between complementary areas of expertise and turning that knowledge into practical value for professionals on both sides.

In an industry where collaboration is frequently discussed, the test will now be whether those exchanges can produce something tangible for the people and organisations delivering events.
 

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The Maharashtra Convention Bureau, Jio World Convention Centre and ICCA have joined forces to give India’s association leaders a more active role in winning international conferences for Mumbai.

The new Conference Ambassador Programme aims to turn professional expertise and international association networks into a coordinated bidding force, inviting India-based association leaders and industry specialists to champion international congresses and business events for the city.

The initiative is supported by the Maharashtra Convention Bureau (MCB), with the International Congress and Convention Association (ICCA) acting as Knowledge Partner. Under the model, Conference Ambassadors will identify potential events and bring their professional standing, subject expertise and networks to the bid, while Jio World Convention Centre (JWCC) provides the infrastructure and specialist support to take each proposal forward.

That support extends across the bidding process, from bid preparation and relationship-building to marketing, government relations, site inspections and international presentations. Selected Ambassadors will also have access to a Conference Ambassador Grant covering eligible expenses such as international travel, bid preparation and site inspections.

The programme arrives as India strengthens its position in the international association meetings market. According to the Events Industry Council’s 2026 Global Economic Significance of Business Events study, conducted with Oxford Economics, business events in 2025 brought together 1.65 billion participants across more than 180 countries and generated US$1.3 trillion in direct spending.

For Maharashtra, the ambition is to translate that global significance into a more systematic approach to attracting international congresses.

“The Conference Ambassador Programme represents an important step in advancing Maharashtra's position in the global business events landscape. India’s steady progress in the ICCA rankings – from 37th in 2022 to 26th in 2025 – reflects the country’s growing potential as a destination for international conferences and congresses. Winning these events is about much more than bringing delegates to our cities; they create platforms for knowledge exchange, professional collaboration and innovation, while generating wider economic value across sectors. By enabling India’s leading association members and industry professionals to champion international conference bids, with the combined support of MCB, JWCC and ICCA through the process, the programme aims to bring many more global gatherings to Mumbai and create lasting value for Maharashtra,” says Sanjay Khandare, IAS, Additional Chief Secretary, Tourism, Government of Maharashtra

The programme builds on the development of Maharashtra’s business events infrastructure and institutional support. MCB, announced at IMEX Frankfurt 2025, is India’s first state-led convention bureau, established to attract and facilitate global events to the state.
 

JWCC, meanwhile, has developed a substantial international congress portfolio since opening in 2022. Its events have included the World Congress of Accountants, International Baccalaureate Global Conference, ICANN Community Forum, Asian Seed Congress, International Federation of Landscape Architects Asia-Pacific Regional Congress, World Green Building Council Congress, WordCamp Asia, Global Fintech Fest, International Olympic Committee Session and KubeCon + CloudNativeCon India.

That pipeline is now extending well into the future, with Mumbai set to host the International Congress on Occupational Health in 2027, FDI World Dental Congress in 2027, IDF World Dairy Summit in 2027, URO Asia – Urological Association of Asia Congress in 2028, World Federation for Ultrasound in Medicine and Biology Congress in 2029, World Congress of Anaesthesiologists in 2030 and the 50th SICOT Orthopaedic World Congress in 2030.

The new programme seeks to build on that momentum by making the local professional community an integral part of the bidding proposition. Ambassadors will serve on a voluntary basis, identifying prospective association events, mobilising local support, contributing specialist knowledge to bid documents and representing Mumbai before international decision-making bodies.

For ICCA, the partnership adds an international industry perspective to that process, while JWCC’s dedicated bidding team provides the practical support required to turn an expression of interest into a competitive bid.

Applications are open to active association members and industry professionals based in India. Candidates will be assessed on their ability to act as the primary champion for an international conference, influence local and international stakeholders and contribute meaningfully to a successful bid.

Those selected will receive bid assets and expert guidance alongside support for site inspections, publicity, government relations, networking and peer learning, as well as pitch coaching.

At its core, the programme represents a shift from destination bidding as a venue-led exercise towards a model built around the people and professional communities capable of bringing international associations to the table. For Mumbai, the objective is not simply to add more conferences to an already strong calendar, but to deepen the connection between India’s expertise, its global association networks and the city’s capacity to host the world’s leading meetings.

Strategically positioned at the crossroads of commerce and culture in Mumbai's thriving Bandra Kurla Complex, Jio World Convention Centre (JWCC) is one of India's largest and most technologically advanced venues for business and cultural events. A part of the Jio World Centre precinct, JWCC is a LEED-certified, first-of-its-kind facility envisioned by Mrs. Nita Mukesh Ambani, Director of Reliance Industries and Founder & Chairperson of Reliance Foundation. Offering transformative spaces with cutting-edge technology, virtual and hybrid event capabilities, exceptional safety standards, world-class cuisine, and a dedicated team, JWCC ensures you have everything you need to host outstanding events.
 

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A £15 million (€17.25 million) investment programme, a new premium hospitality strategy and an expanded focus on conferences and events are at the centre of a new 10-year partnership between Legends Global, Coventry City Football Club and Coventry Building Society Arena.

Announced as Coventry City prepares to return to the Premier League, the partnership brings together the club, its home venue and Legends Global in a programme covering commercial, hospitality and operational activity across the arena.

Around £2.5 million (€2.88 million) of the joint investment has already been committed, with the remainder of the more than £15 million (€17.25 million) programme to be deployed over the next three years. The investment will target hospitality, food and beverage, technology, premium spaces and wider venue infrastructure, with the stated aim of improving the experience for fans, delegates, guests, promoters and event organisers.

The partnership formally covers the arena’s activities from 19 August and also includes a long-term global sales agreement under which Legends Global will lead premium sales and VIP hospitality strategy for the club and venue.

For Coventry, the timing places the arena at the centre of a broader push to capitalise on the city’s return to the Premier League while strengthening its position as a destination for major events beyond football.

Expanding the business events proposition

The conferences and events business is a significant element of the new partnership. Coventry Building Society Arena is already active in the C&E market, and Legends Global will combine that existing business with its international network and venue expertise to pursue further opportunities.

The strategy is intended to attract a broader range of conferences, exhibitions and large-scale events to Coventry, alongside the arena’s existing role in sport and live entertainment.

For a venue entering a new phase of investment, the ambition is to create greater connectivity between its different revenue streams and uses. Matchdays, conferences, exhibitions, hospitality and entertainment will all form part of the wider commercial strategy.

The programme also extends to the infrastructure supporting non-football events. Legends Global plans to introduce self-service technology and wider end-to-end operational efficiencies across matchdays and other events, alongside improvements to retail, conference and event spaces and premium hospitality.
 

© Coventry Building Society Arena

A new hospitality proposition

Food and beverage is another major component of the transformation.

The arena will introduce new grab-and-go concepts alongside locally inspired dishes, with Legends Global placing an emphasis on local suppliers, sustainability and provenance. Existing concession stands are also due to be renovated, with the changes intended to improve both their appearance and service.

The most high-profile addition, however, comes through a new collaboration with Simon Rogan’s Umbel Restaurant Group, which includes L'Enclume, Rogan & Co, Aulis and Henrock.

Following the introduction of the concept at AO Arena’s The Mezz, the group will establish a new “mini residency” at Coventry through The Engine Room. Guests will be offered a Michelin-inspired menu curated by Simon Rogan and his team, including Great British Menu chef Oli Marlow.

The programme will use seasonal ingredients and Rogan-influenced menus, with appearances expected during the season from Simon Rogan, Tom Barnes and Oli Marlow.

Elsewhere, The Amp Bar & Grill will introduce a contemporary dining offer, while the Board Room is being reimagined as a more premium hospitality environment.

The investment is designed to extend beyond the food and beverage offer. Technology and operational improvements will be introduced across the venue, while the premium spaces are being developed as part of a wider strategy to create additional choice and commercial opportunity.

A new approach to premium sales

Legends Global’s involvement also brings a dedicated sales strategy to the venue.

Its Global Sales team has secured a contract with Coventry City to manage premium hospitality and VIP sales and strategy, covering seasonal and matchday hospitality sales, inventory optimisation and VIP delivery.

The objective is to combine revenue optimisation with an improved guest experience, while the early commercial response suggests strong demand: seasonal memberships have already sold out, with a limited number of match-by-match hospitality products now available.

For Doug King, Owner and Executive Chairman of Coventry City, the partnership is intended to extend well beyond the club’s return to the Premier League. “This is a landmark partnership for Coventry City, Coventry Building Society Arena and the city as a whole. Our return to the Premier League is a defining moment, but our ambition extends far beyond what happens on the pitch. Together with Legends Global, we are making a significant investment in the future of this venue and transforming the experience for everyone who comes through its doors.

We want to attract the world’s best talent both on and off the pitch and establish Coventry as a leading destination for sport, music, exhibitions, conferences and hospitality, 365 days a year. This is about matching the scale of our ambition with the quality of our environment, and demonstrating what Coventry can achieve on the national and international stage.”

For Legends Global, the partnership represents an opportunity to apply its venue, hospitality and commercial expertise to a market entering a significant new phase.

Chris Bray, Legends Global’s President, Europe, said: “Coventry City’s promotion to the Premier League is a huge moment for the club, its fans and for the city. It deserves a venue experience that matches the occasion, and that’s exactly what we’re here to deliver. This is about bringing real transformation to both the club and the arena – more phenomenal live entertainment content, elevated food and drink, new premium spaces and innovative partnerships that are genuinely unique. We’re setting a new benchmark for what the complete experience should look and feel like and are incredibly proud to be Coventry’s partner for this journey. We cannot wait to show fans, and the Premier League, what this venue can do.”

With the investment programme now under way, the partnership positions Coventry Building Society Arena for a period of significant change, with the focus extending from the football fixture calendar to a broader year-round programme of business events, exhibitions, hospitality, entertainment and other live experiences.
 

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Penang Convention & Exhibition Bureau has signed MoUs with six higher education institutions to strengthen the talent pipeline for Malaysia's Business Events industry through education, industry engagement and career development.

Business Events success depends not only on world-class infrastructure and international connectivity, but also on a steady pipeline of skilled professionals. Recognising this, the Penang Convention & Exhibition Bureau (PCEB) has signed Memoranda of Understanding (MoUs) with six leading higher education institutions, creating a long-term framework designed to prepare the next generation of Business Events talent in Malaysia.

Formalised during a signing ceremony at the Olive Tree Hotel Penang, the partnerships were announced alongside the BE Associate programme—PCEB's industry talent development initiative that introduces students to the Business Events sector through practical experience, professional networking and first-hand industry exposure.

The participating institutions include SENTRAL College Penang, DISTED College, INTI International College Penang, SEGi College Penang, UOW Malaysia KDU Penang University College (Batu Kawan Campus), and Taylor's University (Lakeside Campus).
 

The collaboration aims to narrow the gap between academic learning and industry practice by providing students with direct access to conferences, forums, workshops, internships and knowledge-sharing opportunities led by Business Events professionals. In addition to experiential learning, the initiative will foster joint programmes focused on talent development, professional capacity building and career preparedness, ensuring graduates develop the practical skills and industry awareness required in an increasingly competitive global market.

As Penang continues to strengthen its position as a leading Business Events destination, investing in future talent has become a strategic priority. Through these partnerships, PCEB is creating clearer pathways into the sector while reinforcing closer collaboration between academia and industry.

The initiative builds on the objectives of the BE Associate programme, which continues to connect students with professionals across the Business Events value chain, offering valuable insight into the breadth of careers available within the industry.

By strengthening these academic partnerships, PCEB expects to improve graduate employability, raise awareness of professional standards within the sector and support the long-term resilience and competitiveness of both Penang and Malaysia's Business Events industry.
 

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Business Events Australia has been appointed as the newest Destination Partner of the International Association of Professional Congress Organisers (IAPCO), formalising a broader strategic collaboration that extends beyond destination promotion to encompass sustainability, professional education and the long-term development of the global meetings industry.

The two-year agreement will strengthen Business Events Australia's engagement with IAPCO's international network of accredited Professional Congress Organisers (PCOs), creating a framework for knowledge exchange, educational initiatives, destination-focused content and closer collaboration with international association decision-makers. At the same time, the partnership provides Australia with an expanded platform to demonstrate its capabilities as a destination for international association conferences and business events.

The announcement also builds on an existing relationship between the two organisations. Business Events Australia will continue supporting the IAPCO Sustainability Programme—launched in October 2025—with its commitment now extending into the programme's second and third years alongside the new Destination Partnership.

Rather than representing a standalone sponsorship, the agreement reflects an evolving strategic relationship centred on responsible event delivery, professional development and industry advocacy. It also reinforces Business Events Australia's long-standing commitment to supporting IAPCO's sustainability agenda and contributing to the future of responsible business events globally.

Among the milestones already delivered through the Sustainability Programme are the launch of IAPCO's Sustainability Strategy, the presentation of the inaugural IAPCO Sustainability Award—supported by Business Events Australia during the 2026 Annual Meeting & General Assembly in Athens, and the development of the IAPCO Sustainability Toolkit, a practical resource designed to help professional congress organisers integrate environmental and social responsibility into every stage of event delivery.

Sissi Lignou, President of IAPCO, believes the agreement represents a natural evolution of an already well-established relationship. “Business Events Australia’s appointment as an IAPCO Destination Partner reflects the strength of our collaboration and a shared commitment to shaping the future of the meetings industry.
 

“This is a partnership built on shared values and long-term purpose. By bringing together destination expertise, education and sustainability leadership, we are creating meaningful value for our members and contributing to the continued development of the global meetings industry.

“Business Events Australia has demonstrated a clear commitment to working with IAPCO to advance our sustainability objectives, while also creating opportunities for our accredited PCO community to engage with Australia’s exceptional business events offering.”

For Tourism Australia, the expanded partnership represents an opportunity to deepen engagement with one of the meetings industry's most influential global communities while showcasing the country's diverse business events offering.

Sally Cope, Executive General Manager Industry and Business Events at Tourism Australia, said: “We are thrilled to be strengthening our relationship with IAPCO by becoming a Destination Partner, enabling us to showcase Australia’s exceptional business event capabilities through targeted content and educational programmes.

“Building on the strong foundation of our Sustainability Partnership, this broader collaboration gives us a valuable platform to engage with IAPCO's global network and ensures Australia's diverse destinations and business events experiences are top-of-mind for PCOs around the world.”

As the partnership moves forward, Business Events Australia will work directly with IAPCO's international membership through destination insights, educational content and collaborative initiatives designed to showcase Australia's expertise while supporting more sustainable and impactful conference delivery.
 

For IAPCO, the collaboration also reinforces its wider strategic agenda. Alongside its pillars of Community, Education and Advocacy, the association continues to position sustainability, legacy and professional excellence at the heart of the future evolution of the global meetings industry.
 

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Yiannis Papachristou; Iro Hatzigeorgiou, Chief Executive Officer, Hellenic Public Properties Company (HPPC); Dr. Senthil Gopinath; Andreas Mavromatis, Chief Executive Officer, TIF-HELEXPO; and Dr. Athanasios T. Bikas, Chief Executive Officer, Corinth Canal S.A. (AEDIK).

Greece has taken a significant step towards strengthening its position in the global meetings and exhibitions market after the Hellenic Growth Fund and ICCA signed a strategic partnership designed to support infrastructure development, attract international events and unlock long-term economic value.

The Memorandum of Understanding (MoU) was signed during the Growthfund Investor Summit 2026 in Athens by Hellenic Growth Fund Chief Executive Officer Yiannis Papachristou and ICCA Chief Executive Officer Dr. Senthil Gopinath, in the presence of representatives from government, business and international organisations.

The agreement establishes a framework for collaboration aimed at enhancing Greece’s competitiveness as a destination for conferences, exhibitions and business events. Through the partnership, Greece will gain access to international expertise, global industry networks and benchmarking tools, while also benefiting from knowledge exchange, training initiatives and increased international visibility.

The initiative aligns closely with several strategic assets and development projects managed by Hellenic Growth Fund and its subsidiaries, including HELEXPO–Thessaloniki International Exhibition (TIF-HELEXPO), the Public Properties Company (ETAD) and Corinth Canal S.A. (AEDIK). Together, these assets are expected to play a central role in supporting the continued development of the country’s meetings and exhibitions ecosystem.

Beyond attracting major international events, the collaboration is intended to support the modernisation of existing infrastructure and position business events as a driver of investment, innovation and sustainable economic growth.
 

Dr. Senthil Gopinath, CEO, ICCA, and Yiannis Papachristou, CEO, Hellenic Growth Fund, the National Fund of Greece, sign the MoU in Athens on 22 June.

The two-year agreement forms part of Hellenic Growth Fund’s wider strategy to expand Greece’s international reach and maximise the long-term value of public assets through targeted development initiatives.

Yiannis Papachristou, Chief Executive Officer of Hellenic Growth Fund, stated: "Our collaboration with ICCA reflects Hellenic Growth Fund’s strategic approach to creating long-term value through the development-oriented utilisation of public assets.

Strengthening Greece’s position on the international meetings and exhibitions map is not only about tourism; it is also about the country’s ability to attract investment, business activity, and international partnerships. Through this collaboration, we are creating the conditions for key infrastructure and destinations to unlock even greater potential, contributing to the internationalisation and sustainable growth of the Greek economy."

Dr. Senthil Gopinath, CEO of ICCA, said: “Business events are one of the most powerful, yet often under-recognised, levers for economic and societal advancement. This partnership is not only about strengthening Greece’s position in the global meetings market — it is about advocating for the role our industry plays in connecting knowledge, driving innovation, and creating lasting impact.

By working alongside Hellenic Growth Fund, we are supporting a more integrated approach where business events are aligned with national priorities, helping destinations unlock long-term value for their communities.”

The partnership reflects a growing recognition of business events as strategic economic development tools capable of attracting investment, facilitating knowledge exchange and supporting national priorities. For Greece, the agreement represents a coordinated effort to leverage its infrastructure, public assets and international profile to compete more effectively in the global meetings industry.
 

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Group signing at IAPCO Annual Meeting and General Assembly in Athens, including (from left to right) Veli Aydın – Cultural and Tourism Attaché of the Republic of Türkiye Ministry of Culture and Tourism in Athens, Dr. Elif Balcı Fisunoğlu – Deputy General Manager of TGA, Sissi Lignou – President of IAPCO, Martin Boyle – CEO of IAPCO

The International Association of Professional Congress Organisers (IAPCO) has strengthened its global destination network with the addition of the Türkiye Tourism Promotion and Development Agency (TGA) as its newest Destination Partner.

The partnership represents a significant milestone in Türkiye’s international business events strategy, providing the destination with direct access to IAPCO’s global network of accredited Professional Congress Organisers (PCOs), association meeting planners and industry decision-makers.

The move comes at a time when destinations worldwide are intensifying efforts to attract high-value international congresses and association meetings, recognising the economic impact, knowledge exchange and long-term legacy these events generate. In this increasingly competitive environment, collaboration between destinations and specialist congress organisers has become a critical component of successful bidding and event delivery strategies.

Strengthening global connections

For IAPCO, the partnership reflects Türkiye’s growing profile within the international meetings sector, supported by continued investment in infrastructure, accessibility and international engagement.

Reflecting on the partnership, Sissi Lignou (on the right), President of IAPCO said: “Türkiye has demonstrated strong momentum and ambition within the global meetings industry, supported by ongoing investment in infrastructure, accessibility and international engagement.

“This partnership is a valuable addition to the IAPCO Destination Partner community, and we look forward to strengthening collaboration with TGA and Türkiye’s wider business events ecosystem.”

Türkiye has continued to build its reputation as a leading destination for international meetings and congresses, combining extensive venue infrastructure with strong air connectivity and a strategic geographical position bridging Europe, Asia and the Middle East.
 

Istanbul Congress Center

Growing international profile

The country's growing influence within the association meetings sector is reflected in recent industry rankings. According to International Congress and Convention Association (ICCA) 2024 data cited by TGA, Istanbul ranked eighth globally among cities hosting medical and healthcare congresses, underlining its strength as a regional centre for research, innovation and academic exchange.

For TGA, joining IAPCO is seen as a key step in raising Türkiye’s visibility among international event organisers and strengthening its competitiveness in the global MICE marketplace.

Dr. Elif Balcı Fisunoğlu (on the right), Deputy General Manager of TGA, said: “TGA becoming an IAPCO Destination Partner represents an important milestone in our international growth strategy and reflects the rising power of Türkiye in the global MICE sector.

“This partnership provides an important opportunity to directly showcase Türkiye’s unique blend of accessibility, world-class infrastructure, hospitality and cultural richness to a global network of event decision-makers. Through closer collaboration with IAPCO and its members, we aim to further strengthen Türkiye’s competitiveness and visibility within the international meetings landscape.”

Supporting long-term industry development

Beyond destination promotion, the partnership is expected to foster closer collaboration in areas including sustainability, advocacy and professional development, supporting broader efforts to advance standards and best practice across the global meetings industry.

As part of its long-term strategy for the sector, TGA has also launched MeetingInTürkiye, a dedicated digital platform operating under the MeetTürkiye brand. Designed to support international organisers throughout the event planning process, the platform provides destination information, congress support services and access to Türkiye’s meetings and events ecosystem.

The new partnership further reinforces Türkiye’s ambitions to attract a growing share of international association meetings and congresses, while strengthening its position as one of the emerging powerhouses within the global business events industry.
 

Istanbul Congress Valley
 

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The Hong Kong Tourism Board and Informa Markets held a signing ceremony in Hong Kong today. The ceremony was witnessed by Dr. Peter Lam, HKTB Chairman (back left), and Mr. Stephen Carter, Group CEO, Informa Group (back right). Mr. Anthony Lau, HKTB Executive Director (front left), and Ms. Margaret Ma Connolly, President & CEO of Informa Markets Asia (front right), signed the Memorandum of Understanding on behalf © Hong Kong Tourism Board

The Hong Kong Tourism Board (HKTB) has signed a three-year Memorandum of Understanding (MoU) with Informa Markets to launch a new strategic partnership aimed at bringing a portfolio of premium international exhibition brands to Hong Kong.

Announced today (27 May), the agreement will see the creation of The Festival of Connoisseurs (TFOC), a new global exhibition platform built around Asia’s first-ever “city-as-your-showroom” concept. The initiative is designed to strengthen Hong Kong’s position as “the World’s Meeting Place” while attracting high-value visitors through a series of globally influential luxury and MICE experiences.

Dr Peter Lam, Chairman of the HKTB, said: “This partnership is of great significance. It not only elevates Hong Kong’s position as a premier global destination for high-end MICE tourism, but also affirms the city’s vital role as a ‘super-connector’ and a ‘super value-adder’ between the Chinese Mainland and the world.

At the same time, the collaboration drives the development of Hong Kong’s high-end tourism market and helps attract more international brands and high-value visitors to the city. We would like to take this opportunity to thank the Tourism Commission, our trade partners and stakeholders for their unwavering support as we work hand in hand to advance Hong Kong’s journey as the World’s Meeting Place.”

Margaret Ma Connolly, President & CEO of Informa Markets Asia, described the move as a long-term commitment to Hong Kong’s role as a global business and luxury hub.

“Hong Kong has been at the heart of Informa's story in Asia for over three decades. In that time, we have grown alongside this city — through its transformations, its resilience, and its continued reinvention as one of most influential business destinations in the world. The decision to launch The Festival of Connoisseurs here is not simply a commercial one. It is a profound statement of conviction. We believe Hong Kong stands as the sovereign gateway between the world’s second largest economy and the global stage, where the Eastern prosperity meets the Western artistry.

By bringing together the resources, know-how and expertise of Informa's global luxury portfolio — from the world's most prestigious boat shows to the finest Jewellery fairs, from the exclusive private aviation platforms in Dubai to the spectacular supercar showcases in Monaco — and anchoring them here in Hong Kong, we are establishing Asia's definitive luxury show platform for the long term."
 

B-L: Mr. Dan Ye, Vice President of Informa Markets, Ms. Marilyn Tham, HKTB General Manager of Mega Events, MICE & Cruise, Ms Joanne Chu, Acting Commissioner for Tourism, Dr. Peter Lam, HKTB Chairman, Mr. Stephen Carter, Group CEO, Informa Group, Ms. Enid Low, Chief Strategy Officer of AsiaWorld-Expo, Ms. Suzanne Wang, Chief Financial Officer of Informa Markets Asia, Mr. Michael Duck, EVP Commercial Development of Informa Markets Asia; and Mr. Anthony Lau, HKTB Executive Director (front left), and Ms. Margaret Ma Connolly, President & CEO of Informa Markets Asia (front right). © Hong Kong Tourism Board

Under the three-year agreement, HKTB and Informa Markets will work together to establish Hong Kong as the home of TFOC between 2026 and 2028, with ambitions to grow the platform into an annual flagship MICE event with increasing international reach.

Moving beyond the traditional exhibition model, TFOC will extend across multiple venues and landmarks throughout Hong Kong, transforming the destination itself into an immersive luxury showcase. The event will span sectors including supercars, yachts, haute jewellery and horology, luxury travel, fine art, iconic real estate, private aviation, gastronomy, rare spirits, wellness products and premium lifestyle services.

According to the organisers, the B2B2C format is intended not only to serve professional buyers across multiple sectors, but also to engage high-yield travellers and the wider public through curated luxury experiences across the city.

As part of the collaboration, HKTB will also participate in five of Informa Markets’ leading international luxury exhibitions linked to TFOC: the Monaco Yacht Show, Palm Beach International Boat Show, Fort Lauderdale International Boat Show, Jewellery Arabia and Top Marques Monaco, which will expand into Hong Kong for the first time.

Together, the initiatives are expected to further strengthen Hong Kong’s profile within the global MICE and luxury tourism sectors.
 

Powered by Meeting Media Company, publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

The Event Supplier and Services Association (ESSA) has announced Air Business as its new strategic partner, with the agreement commencing on 1 April 2026.

Air Business is an award-winning global logistics and technology company, trusted by leading organisations across publishing, events and e-commerce, and widely recognised for delivering precise, reliable and seamless logistics solutions.

The partnership reflects a shared ambition to raise industry standards, improve operational efficiency and support a more sustainable and professional events ecosystem.

Air Business is already closely aligned with ESSA’s mission, having achieved ESSA Tier 4 Sustainability Accreditation — one of the highest levels available. The company also contributes to industry best practice through its involvement in ESSA’s Logistics Working Group.

ESSA CEO Andrew Harrison said: “Air Business combines deep operational expertise with a clear commitment to sustainability and continuous improvement. Their approach aligns strongly with ESSA’s focus on raising standards and supporting our members in delivering high-quality, responsible event services. We are pleased to welcome them as a strategic partner at a time when the industry is increasingly focused on efficiency, transparency and long-term value.”

Through this partnership, ESSA and Air Business will collaborate to support members with practical insight, thought leadership and enhanced visibility of best practice across logistics and supply chain operations.

Lenka Booker, Global Event Logistics & Transformation Director at Air Business, said: “We are delighted to have been selected as ESSA’s strategic partner. The association plays a critical role in representing and strengthening the event supply chain, and we share a common goal of improving how the industry operates. From simplifying logistics processes to embedding sustainability into delivery, this partnership provides an opportunity to shape the future of the sector.”

Adam Sherman, CEO of Air Business, added: “It is a great honour to be selected as ESSA’s new strategic partner in this exciting growing sector for our business. It was a pleasure to host the board here recently at the Beacon and to meet the team.”

Air Business provides a full suite of global logistics and technology services spanning event logistics, e-commerce logistics, subscription management and print distribution, underpinned by a customer-first approach. As part of An Post, one of the world’s leading postal organisations with revenues exceeding €1 billion annually, the company combines operational independence with the backing and stability of a state-owned organisation.

This strategic partnership reinforces ESSA’s commitment to working with best-in-class organisations to support its members and strengthen the wider events industry.
 

Powered by Meeting Media Company, publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

The Events Industry Alliance (EIA) has appointed Henham Strategy as its retained public affairs adviser following a competitive selection process.

The consultancy will support the alliance’s engagement with government and parliament, helping to raise the profile of the sector and ensure that business events — both trade and consumer focused — are fully recognised in policy discussions around growth, trade, and investment.

The EIA brings together three leading trade associations: the Association of Event Organisers (AEO), the Association of Event Venues (AEV), and the Event Supplier and Services Association (ESSA). Collectively, they represent hundreds of organisers, venues, and suppliers across the UK exhibitions and business events sector.

Their members deliver trade shows, conferences, and exhibitions across a wide range of industries. Recent flagship events such as Tech Show London at Excel London and Crufts at the NEC Campus in Birmingham illustrate the sector’s collaborative ecosystem, where organisers, venues, and specialist suppliers work together to generate significant economic impact.

Rachel Parker (cover photo), director, EIA and CEO, AEV, said: “We are excited to be working with Henham as we begin an important new chapter for the EIA and the businesses we represent across this vital sector. As international competition intensifies and other countries sharpen their focus on business events, it is essential that the UK matches that ambition.”

Nick King, founder and managing director, Henham Strategy said: “Both inside and outside of government, I’ve seen first-hand the economic impact business events deliver, both nationally and across the regions. We are delighted to be working with the EIA to ensure policymakers fully recognise the sector’s central role in the UK’s growth story.”

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

The Association of Event Organisers (AEO) has renewed its strategic partnership with Messe Frankfurt Venue GmbH for a further two-year term, extending through March 2028.

Now in its 18th year, the partnership is one of AEO’s longest-standing collaborations, offering members international access and commercial opportunities that have grown over nearly two decades.

Under the renewed agreement, Messe Frankfurt continues as AEO’s exclusive European international venue partner, with activities spanning 2026 and 2027.

During this new term, Messe Frankfurt will engage with AEO members across flagship events and initiatives, including:

• AEO Excellence Awards 2026 and 2027

• AEO Conference 2026 and 2027

• AEO Forums in 2027 and 2028

• AEO International Dinner – Germany 2027

• AEO fam trips to IMEX Frankfurt in 2026 and 2027

The agreement also encompasses senior networking opportunities, hosted experiences in Frankfurt, and joint content and PR activity.

Anna Golden, Chief Executive of AEO, said: “We’ve worked with Messe Frankfurt for more than 18 years now and that says a lot. In this industry, partnerships only last if they genuinely deliver. It works because there’s mutual trust and a clear understanding of what organisers need. Our members value the access and insight they get, and we know we can rely on the team in Frankfurt to support them properly.”

Eva-Christine Klinger, Director, Sales and Marketing Guest Events at Messe Frankfurt Venue GmbH, added: “The UK organiser community is hugely important to us. Over the years we’ve built strong relationships through AEO and we’re pleased to continue that into the next two-year term. Frankfurt is not only an international marketplace and a business driver for events, but also World Design Capital 2026! We therefore look forward to welcoming more AEO members and supporting their growth plans.”

As more organisers look internationally for growth, the renewed agreement ensures continuity and reinforces a partnership built on long-term understanding and mutual trust, helping UK event organisers expand their reach while benefitting from the global business opportunities Frankfurt offers.

Association of Event Organisers (AEO) is the trade body representing companies, which conceive, create, develop or manage trade and consumer events. It is run by its members for the benefit of its members through an elected council of representatives, specialist working groups and a fulltime secretariat.
 

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

The Association of Event Organisers (AEO) has renewed its strategic partnership with Cvent, continuing a long-standing collaboration that supports AEO’s flagship events and wider organiser community.

Cvent will remain AEO’s event technology partner across the AEO Forums, AEO Conference and the AEO Excellence Awards. The partnership also includes year-round activity, from thought leadership content to senior networking opportunities that support organisers in delivering stronger commercial outcomes.

Cvent’s Attendee Hub and survey technology play a central role in how AEO delivers and reviews its events. From improving the on-site experience to capturing meaningful feedback, the technology helps AEO understand what works, what can improve and where further value can be created for members.

Anna Golden, chief executive officer at AEO, said: “Cvent has been a valued partner for a number of years and understands how our community operates. Their technology helps us run better events and learn from each one. As we continue to broaden our focus across the industry, it is important that we work with partners who bring both technical capability and a genuine understanding of organisers’ commercial priorities.”

Felicia Asiedu, marketing director at Cvent, said: “We’re proud to continue our partnership with AEO at such an important point in their journey. As they expand their focus across the wider event ecosystem, it strongly aligns with our belief in the power of a total event programme to drive real growth for organisers and their members. We’ve been proud to support the AEO's event over the years, helping connect members and audiences through our event technology and creating meaningful, measurable engagement on site. Together, we’re focused on facilitating human connection, because when you bring people together in the right way, you build trust. And trust fuels lasting communities and sustainable growth.”

As AEO continues to evolve, the partnership ensures the organisation is supported by reliable event technology that strengthens engagement, improves visibility of performance and supports informed decision making across its portfolio.

Association of Event Organisers (AEO) is the trade body representing companies, which conceive, create, develop or manage trade and consumer events. It is run by its members for the benefit of its members through an elected council of representatives, specialist working groups and a fulltime secretariat.

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

From left to right: Nicky McGrane, Inge Hanser, Heike Mahmoud, Angela Guillemet, Jan Frederik Vanhamel, © Estrel Berlin

INCON and Estrel Berlin have announced a strategic partnership aligned with the development of the Estrel Tower.

The collaboration brings together INCON’s global network of leading professional conference organisers and Estrel Berlin’s expanding convention and hospitality infrastructure to create new opportunities for large-scale, high-impact conferences in one of Europe’s most dynamic destinations. 

This collaboration is a shared commitment to strengthen Estrel’s international positioning and opens new channels for business development across INCON’s global network. Together, the partnership aims to set new benchmarks for excellence in conference organisation, strategic venue development and international meetings industry collaboration.

“Estrel’s ambition mirrors our own. This partnership isn’t just about visibility, it’s about shaping the future of large-scale international meetings. Estrel Berlin is building the Estrel Tower - one of Europe’s most significant venues - and INCON brings the global expertise, insight and reach to match that scale. Over the next three years, we’ll work side-by-side to strengthen Estrel’s global position, accelerate international business opportunities and push the standard of venue–PCO collaboration to a new level. We’re delighted to partner with Heike Mahmoud and her team during such a pivotal moment in Estrel’s growth,” says 
Nicky McGrane, Chair of INCON and Chief Executive Officer of Conference Partners International.

INCON is a global partnership of leading companies that deliver conference, event management, and engagement solutions. Leveraging the power of collaboration, innovation, and shared learning ensures the success of our clients. INCON Partners operate from 81 offices in 40 countries across 175 destinations, with a staff of over 3,500 employees spread throughout the world.

With the Estrel Tower rising to a height of 176 metres and set to become the first skyscraper in Berlin, Estrel Berlin is making a bold statement about its global ambitions. The Estrel Tower will expand the existing Estrel complex resulting in 30,000 m2 of flexible space, 1,125 hotel rooms and the capacity to host up to 15,000 delegates. The project represents a milestone in the development of Berlin and sets new standards in hospitality, design and sustainability.

“Our partnership with INCON highlights the essential role of a clear two-way communication between an outstanding and flexible Congress Center and Professional Conference Organizers (PCOs). Through open dialogue we can better anticipate future needs, design stronger meeting experiences and build venues that genuinely serve global communities. We look forward to working closely with INCON’s international partners as we expand our capacities and welcome delegates to our Congress Center and the new Estrel Tower,” says 
Heike Mahmoud, Chief Operating Officer, Estrel Berlin.

Estrel Berlin is Europe’s largest hotel, congress, and entertainment complex, offering 1,125 guestrooms and suites at the Estrel Hotel, 30,000 sqm of event space at the Estrel Congress Center, four restaurants, three bars, a modern spa and fitness area and an iconic show theater. Upon completion, the Estrel Tower will add a spectacular architectural landmark to the venue and become Berlin’s newest hospitality hotspot.

In a period marked by global uncertainty many international associations are prioritising destinations that offer safety, stability and familiarity. Estrel Berlin meets this need by combining exceptional scale, high quality infrastructure and the reassurance required by global organisers and delegates.

Across the three-year partnership, INCON will support Estrel Berlin in positioning the Estrel Hotel & Congress Center and the new Estrel Tower at the forefront of global venue options for major international meetings. INCON Partners collectively organise more than 11,000 conferences annually, creating significant scope for collaboration, international promotion and shared business development.

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

Sherrif Karamat, CAE, President & CEO, PCMA and CEMA and Sissi Lignou, President, IAPCO signing the two-year MOU at PCMA Convening Leaders 2026 © Whatever Media Group

The International Association of Professional Congress Organisers (IAPCO) and PCMA have formalised a strategic collaboration through the signing of a Memorandum of Understanding (MOU) at PCMA Convening Leaders 2026, last week in Philadelphia, Pennsylvania.

The agreement strengthens cooperation across thought leadership, professional education, research, and emerging leader engagement within the global business events industry.
 
The two-year MOU establishes a structured framework for collaboration between the two global organisations, aligned by a shared commitment to advancing professionalism, insight gathering and long-term capability across the international meetings and events sector. 

Under the agreement, IAPCO and PCMA will work together on a defined programme of reciprocal and joint initiatives, including: 

• Thought leadership exchange, with senior leaders from both organisations contributing to CEO-level panels and sessions at flagship events, including IAPCO’s Annual Meeting & General Assembly and PCMA’s Convening Leaders;
   
• Reciprocal education access, providing members of both organisations with a 20% discount on online educational content and learning resources;
   
• Joint research initiatives, with one collaborative research project delivered annually, focused on Next Generation talent or government policy impacting the business events industry;
   
• Emerging leaders and student engagement, through one joint initiative per year targeting university programmes or student associations, incorporating education access, awareness campaigns or live sessions;
   
• Shared educational delivery, including at least one joint session annually at a major international industry trade show.
   

Sherrif Karamat, CAE, President & CEO, PCMA and CEMA, Sissi Lignou, President, IAPCO and Ori Lahav, CEO Kenes Group, Board Member PCMA, Past President IAPCO at PCMA Convening Leaders 2026 © Whatever Media Group

Sissi Lignou, President of IAPCO, said the agreement reflects a deliberate focus on collaboration that delivers practical value for members.
 
“This partnership reflects IAPCO’s commitment to meaningful collaboration that advances the professionalism and global impact of the business events industry across our communities.
 
“By partnering with PCMA on shared thought leadership, education access, research and Emerging Leaders engagement, we are creating tangible value for our members whilst jointly shaping the future of our industry.
 
“This collaboration brings together two global communities with a common purpose: to elevate standards, amplify insight, and invest in the next generation of industry leaders, and we are thrilled to further develop our long-term collaboration with PCMA in this way.”

Sheriff Karamat, CAE, President & CEO, PCMA and CEMA, said this partnership is yet another vehicle to deliver value to the global business events community.  
 
“Through this multi-year framework, IAPCO and PCMA are strengthening global connectivity, advancing leadership at every career stage, and contributing informed insight to the evolving international business events landscape.”

IAPCO is the only global accreditation body for Professional Conference and Congress Organisers (PCOs), representing the gold standard of excellence in the global meetings industry. A not-for-profit, member-driven organisation, IAPCO exists to elevate professional standards in the planning and delivery of world-class conferences and meetings. IAPCO has 97 members, with over 10,000 meeting professionals, operating from over 187 offices across the globe.

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. They are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry, with the mission to drive social and economic progress through business events.

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

The Association of Event Organisers (AEO) has announced a new strategic partnership with DSV, appointing it as its exclusive logistics partner for 2026.

The partnership has been developed to deliver clear, practical value for AEO members, providing access to specialist logistics expertise, shared learning opportunities and enhanced on-site support across AEO’s flagship events.

As the events industry continues to face increasing complexity across supply chains, sustainability expectations and international operations, the partnership will focus on helping organisers make better-informed decisions around the movement of goods, materials and infrastructure for live events.

Throughout 2026, DSV will work closely with AEO members through a programme of content, visibility and engagement, including panel discussions, networking, live demonstrations and practical drop-in advice sessions at key AEO events.

Members will benefit from:

• Access to DSV logistics experts on site at key AEO events, giving members the opportunity to connect, ask questions and share experiences in an informal setting
• Practical insight drawn from live event scenarios, with DSV sharing real examples of how organisers can plan, move and manage event infrastructure more effectively
• Opportunities for one-to-one conversations with DSV specialists during networking moments, enabling organisers to discuss challenges specific to their own events
• Clearer guidance on best practice across event logistics, sustainability considerations and operational planning, supporting more informed decision-making

Anna Golden, chief executive of the Association of Event Organisers, said: “Logistics plays a vital role in successful event delivery, yet it’s often something organisers are expected to solve quietly behind the scenes. This partnership with DSV is about giving our members access to expertise that can support better planning, reduce risk and strengthen operational decision-making. By embedding DSV across our events and content, we’re creating space for practical, honest conversations about what works, what doesn’t, and how logistics can be approached more strategically.”

Garcia Newell, regional business development director at DSV, added: "We are delighted to partner with AEO and support its members at a time when event organisers face growing pressure to deliver efficient, sustainable, and resilient events. With the integration of DB Schenker into the DSV, we now bring even greater global logistics capabilities to the table. This partnership enables us to share our expertise, learn directly from organisers, and work together to raise standards across the industry.”

DSV will be actively involved across AEO’s 2026 programme, including the AEO Forums, AEO Excellence Awards, AEO Conference and the AEO Partners’ Summit, alongside year-round content and communications collaboration.

The partnership also comes at a time of continued investment by DSV following its acquisition of DB Schenker, further strengthening its global logistics capability and long-term commitment to supporting complex, international events.

This partnership reflects AEO’s continued commitment to curating partnerships that go beyond visibility, delivering meaningful support, shared learning and real value for its membership.

Powered by Meeting Media Company, publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

Kuoni Tumlare recently announced a new strategic partnership with WorldTravellers (WT), one of Malaysia’s most established Destination Management Companies (DMCs), effective December 2025.

This affiliation marks a significant step in expanding Kuoni Tumlare’s Meetings, Incentives, Conferences, and Exhibitions (MICE) footprint in Southeast Asia, leveraging WT’s local expertise and comprehensive service portfolio.

Kuoni Tumlare is a global leader in destination management, renowned for its expertise in delivering world-class meetings, incentives, conferences, and events. With a strong international network and a focus on innovation, Kuoni Tumlare continues to set new benchmarks in the MICE industry.

A Trusted Partner in Malaysia’s MICE Landscape

WorldTravellers DMC Sdn Bhd is a leading Malaysian DMC with over 30 years of experience in corporate and MICE events. Locally known as WorldTravellers DMC Sdn Bhd, the company has been serving the Malaysian market since 1992, with headquarters in Kuala Lumpur and branch offices in Cheras, Klang, and Penang. With a team of 140 professionals, WT brings decades of experience in handling corporate and MICE events, making them the ideal choice for this affiliation programme.
 

Comprehensive Solutions for Diverse Client Needs

WT offers a one-stop solution for corporate events, combining event planning, travel, and accommodation services to deliver seamless experiences. Their expertise spans incentive tours, gala dinners, team building, exhibitions, and more. Notably, WT specialises in unique travel programmes for Muslim travellers, providing halal food options, Islamic-friendly hotels, prayer facilities, and tailored packages to ensure comfort and inclusivity.

Malaysia: A Premier Destination for MICE

Malaysia’s diverse cities—Penang, Langkawi, Kuala Lumpur, Melaka, Sabah, and Sarawak—offer a rich tapestry of attractions, culture, and team activities. The country boasts UNESCO World Heritage sites, world-class hotels, modern convention centres, and a vibrant culinary scene. Its multicultural society, comprising Malay, Chinese, Indian, and indigenous communities, provides MICE groups with unparalleled cultural exposure. Excellent international connectivity further enhances Malaysia’s appeal as a MICE destination.

Mr. Soh Swee Kim, Managing Director, WorldTravellers, commented: “By combining Kuoni Tumlare’s global strength with WorldTravellers’ local expertise, we are set to take the meetings and events business in Malaysia to new heights, expanding our footprint and delivering unmatched value to clients.”

Marco Russi, COO Destination Offices & MICE Europe, Kuoni Tumlare, added: “This partnership with WorldTravellers is a testament to our commitment to delivering exceptional MICE experiences in Asia. By joining forces, we can offer our clients innovative solutions, local insights, and the highest standards of service in one of the region’s most dynamic markets.”

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

Congrex Switzerland today announced the expansion and strategic reorganisation of its top management team.

As part of this development, Olivia Montanari Bürgin and Silvia Agster have been appointed to the Top Management, which now consists of:

• Julia Bicher, Chief Executive Officer
• Sabine Adam, Chief Innovation & Growth Officer
• Silvano Schär, Chief Commercial Officer
• Olivia Montanari Bürgin, Chief Key Account Officer
• Silvia Agster, Chief Operations & Services Officer

Olivia Montanari Bürgin takes over Key Account leadership

To ensure a seamless continuation of Congrex Switzerland’s client-centred approach, Olivia Montanari Bürgin is taking over responsibility for the company’s Key Account Management. She joined Congrex Switzerland in 2005 as a Meeting Planning Consultant and has progressed steadily within the organisation. With her appointment to the top management team, she now steps into the role of Chief Key Account Officer, succeeding Sabine Adam.

In her new position, Olivia Montanari Bürgin will not only lead Key Account Management but will also oversee the heads of Association Management, Meeting Planning, and Abstract and Scientific Programme Management enabling a stronger integration of client strategy, project delivery, and partnership development. Olivia Montanari Bürgin will focus on further developing long-term client relationships and enhancing customised service strategies.

“Julia Bicher (CEO) and I joined Congrex in the same year, starting out in different departments. I still remember our very first meeting together in the Swiss mountains, two complete newcomers with no experience, but full of enthusiasm. Twenty years later, it feels truly special to be working side by side again in the Top Management, leading the company together with our colleagues sharing the same passion for the congress industry. I am excited to step into this new role and the challenges ahead. Together with our heads of department, I look forward to strengthening our processes, working closely with our clients to anticipate their needs, and shaping future strategies,” Olivia Montanari Bürgin said.

New strategic role for Sabine Adam

After many successful years heading the Key Account division, Sabine Adam will take on a newly created position in the top management team. In her new role as Chief Innovation & Growth Officer, she will lead the exploration and cultivation of new markets and oversee the onboarding of new clients. By shifting her focus to these areas, which are crucial for the growth of the company, Sabine will play a central role in shaping the future development of Congrex Switzerland and opening additional opportunities for the company.

Silvia Agster becomes Chief Operations & Services Officer 

Silvia Agster joins the top management team, bringing profound expertise in accommodation management, complex housing logistics, and large-scale service operations. Since joining Congrex in 2008 as an Accommodation Account Manager, she has played a key role in strengthening operational excellence and developing strategic partnerships. As Chief Operations & Services Officer, Silvia will oversee Accommodation Services, with the heads of Registration and Sponsorship & Exhibition reporting to her.

In her new position, she will focus on optimising service delivery, enhancing cross-departmental collaboration, and ensuring seamless operational experiences for clients, partners, and participants as the company continues to grow.

“Stepping into this new role within our Top Management is a truly meaningful moment in my professional career and fills me with pride and gratitude. Since joining Congrex, I have had the privilege of growing alongside colleagues who inspire me every day. Our shared passion, commitment, and teamwork have shaped not only our company but also my own development. I look forward to continuing this journey together and contributing to everything we will achieve as a team,” says Silvia Agster.

With this expanded Top Management Team, Congrex Switzerland is well positioned to respond to evolving client needs, drive innovation in the business events sector and pursue its growth path in the years ahead.
 

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

Kuoni Tumlare has unveiled a new chapter in its Asia growth story through a strategic partnership with MICE Matters, Singapore’s renowned MICE event specialist. This collaboration, launching in December 2025, is set to redefine what’s possible for meetings, incentives, conferences, and exhibitions in one of the world’s most vibrant cities.

A Partnership Built on Expertise and Vision

With more than two decades of experience, MICE Matters has become synonymous with creative event solutions and flawless execution. Their team’s deep local knowledge and passion for excellence make them the ideal partner as Kuoni Tumlare expands its MICE network into Singapore. As Melvyn C Nonis, Director at MICE Matters, puts it:
“This is in line with MICE Matters’ post-COVID strategic plans to further enhance our inbound MICE business in Singapore, and given our 20 years’ experience in MICE, together with our local partners, we are confident of delivering seamless and memorable events.”

Why Singapore?

Singapore is more than a destination; it’s a launchpad for innovation and connection. Its world-class infrastructure, from the iconic Marina Bay Sands and Resorts World Convention Centre to the Suntec Singapore Convention & Exhibition Centre, offers unrivalled flexibility for events of every scale. The city’s legendary efficiency means delegates can move effortlessly between venues, hotels, and attractions — whether arriving by air, sea, or land.

But Singapore’s appeal goes beyond logistics. It’s a melting pot of cultures, cuisines, and experiences. MICE groups can immerse themselves in the city’s rich heritage, explore vibrant neighbourhoods like Chinatown and Little India, or time their events to coincide with global spectacles such as the Formula 1 Singapore Grand Prix. From teambuilding on Sentosa’s beaches to dining in the lush Singapore Botanic Gardens, every event becomes an opportunity for discovery.

Looking Ahead

This partnership is about more than delivering events — it is about creating transformative experiences that inspire, connect, and leave a lasting impact. As Marco Russi, COO Destination Offices & MICE Europe at Kuoni Tumlare, shares: “Singapore stands at the forefront of innovation and connectivity in the MICE industry. Partnering with MICE Matters allows us to harness their deep local knowledge and operational excellence, ensuring our clients benefit from creative event concepts, seamless execution, and memorable experiences in this vibrant city. We look forward to shaping the future of corporate events together.”

About Kuoni Tumlare and MICE Matters

Kuoni Tumlare is a global leader in destination management, known for its innovative approach and commitment to excellence in the MICE sector. MICE Matters is a Singapore-based event specialist, celebrated for its creativity, reliability, and deep-rooted expertise in delivering outstanding corporate events and incentives.
 

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Group image taken at IBTM 2025 (from left to right): Martin Boyle, CEO, IAPCO Anita Paic, Director B2B Management & Vienna Convention Bureau, Vienna Tourist Board Sissi Lignou, President, IAPCO Marina Knittel, Team Manager Associations, Vienna Convention Bureau

The International Association of Professional Congress Organisers (IAPCO) has announced a new two-year Destination Partnership with Meeting Destination Vienna, represented by the Vienna Convention Bureau, commencing 1 January 2026. 

This partnership welcomes Vienna into the IAPCO Destination Partner community, further strengthening a global network of leading convention bureaux that work strategically with IAPCO and its accredited Professional Congress Organisers (PCOs).

The agreement reflects IAPCO’s core tenet that partnerships between destinations and professional conference organisations are a vital part of the successful delivery of professional meetings and events. Effective collaboration between PCOs and convention bureaux allows for aligned, city-wide approaches that result in stronger outcomes for clients, local communities, and international delegates. 

As a Destination Partner, Vienna will work closely with IAPCO’s global community and contribute to several key initiatives. This includes joining the judging panel for the IAPCO Partner’s Emerging Leader Award, which recognises emerging industry talent. Vienna will also host an upcoming IAPCO Advisory Board Meeting – an opportunity to deepen engagement with local leaders and showcase the city’s world-class capabilities. 

Vienna joins a cohort of internationally recognised destinations that collaborate with IAPCO to champion best practice, support knowledge exchange and elevate professional standards in conference organisation. The partnership also provides strategic access to IAPCO’s accredited PCOs, who deliver more than 21,000 meetings and conferences annually, and in 2024, generated an estimated €17.87 billion in economic impact. 

Reflecting on the partnership, Sissi Lignou, President of IAPCO, said: “We warmly welcome Vienna to the IAPCO Destination Partner community. Their professionalism, creativity and commitment to innovation make them a natural fit, and we look forward to the value this partnership will bring to our members and the wider industry. 

“Our Destination Partners help ensure PCOs have direct access to senior decision-makers within leading cities. This partnership strengthens the connection between Vienna and our global membership, supporting our shared ambition to deliver exceptional meetings and events worldwide. We also know from other destinations, that when a convention bureau includes an IAPCO accredited PCO at the very early stages of bidding, the chance of winning that bid increases.”

Anita Paic, Director B2B Management and Vienna Convention Bureau at the Vienna Tourist Board, emphasised Vienna’s proven strengths as a meeting destination for organisers and their clients.

“Vienna is proud of its close ties with professional conference organisers worldwide. Working with IAPCO further underlines the city’s strong standing as a high-quality meeting destination. We look forward to sharing our s tory with the global leaders in professional conference organisation and to using this partnership as an important platform to highlight Vienna’s unique capabilities, amenities, culture and ambitions. Building on this year’s IAPCO Council Meeting as an initial milestone, we are excited to deepen and expand this cooperation. We look forward to creating tangible value for organisers and their clients and to shared success with IAPCO.”

Established in 2013, the IAPCO Destination Partnership Programme now includes 11 convention bureaux worldwide. Each partner contributes unique strengths that support IAPCO’s mission and the long-term advancement of the global meetings and business events industry.

Vienna's meeting industry is represented by the Meeting Destination Vienna. Founded in 1969, it is supported by the City of Vienna and the Vienna Chamber of Commerce. In 2024, Meeting Destination Vienna set records across the board with 6,619 congresses and corporate events and around 671,000 participants. Every ninth overnight stay in the city in 2024 was attributable to meetings, highlighting the central importance of congresses and corporate events for Vienna. They strengthen the business location and contribute to the added value locally.

Vienna as a meeting destination is therefore included in both the Visitor Economy Strategy of the Vienna Tourist Board, as well as in the strategy "Vienna 2030 - Economy & Innovation" of the Federal Capital Vienna. According to the latest available rankings from the International Congress and Convention Association (ICCA, #1) and the Union of International Associations (UIA, #2), Vienna is one of the world’s leading meeting destinations. The exceptional meeting infrastructure, the high service quality of the meeting service sector as well as the cultural attractiveness of the city are all factors that contribute to Vienna’s top position.

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ICCA has announced a landmark sustainability partnership with EarthCheck, unveiled during the 64th ICCA Congress in Porto, Portugal. This collaboration marks a pivotal moment in ICCA’s mission to embed sustainability and measurable climate action across the global business events industry.

Under a new two-year agreement, EarthCheck becomes ICCA’s sustainability partner, reinforcing ICCA’s commitment to reducing environmental impact, strengthening best practices, and empowering its global network to take meaningful action.

ICCA CEO Dr. Senthil Gopinath said: “This partnership with EarthCheck is a defining moment for ICCA and the global business events industry. Sustainability is no longer optional—it is fundamental to how we operate and grow. By combining ICCA’s global network with EarthCheck’s scientific expertise, we are empowering our members to deliver events that create positive outcomes for people, places, and the planet. Together, we are setting a clear path toward a low-carbon future.” 

To launch the partnership, EarthCheck applied its EventCalculator tool to measure the carbon footprint of the 2025 ICCA Congress in Porto. These insights will inform ICCA’s long-term sustainability roadmap and set clear, evidence-based targets aligned with the Net Zero Carbon Events initiative.

EarthCheck CEO Stewart Moore said: "Both ICCA and EarthCheck recognise that sustainability must be measurable, transparent, and actionable. This partnership strengthens the industry’s ability to act with purpose. ICCA connects a vast global community, and EarthCheck brings the metrics and methodology to support credible action. Together, we can help destinations and organisers make informed decisions that create real impact."

EarthCheck is the world’s leading scientific benchmarking, certification and advisory group for travel and tourism. For more than three decades, EarthCheck has helped destinations, businesses and events deliver clean, safe, prosperous and healthy places for people to visit, live, work and play.

The partnership will see ICCA and EarthCheck collaborate on sustainability strategies, events, training, and communications, ensuring sustainability principles are integrated across ICCA’s operations and major activities. ICCA members will also gain access to EarthCheck’s guidance, tools, and certification support to advance their own sustainability goals and reporting practices.

Together, ICCA and EarthCheck aim to accelerate progress across the global business events community, demonstrating how science-based frameworks and collective leadership can help the sector thrive in a low-carbon future. This collaboration underscores ICCA’s vision for a more resilient, inclusive, and sustainable global events industry — one where progress is measured, shared, and celebrated.
 

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ICCA has entered into a significant partnership with Beijing Capital Group Exhibitions & Events to jointly develop a new three-tier professional education certification designed specifically for China’s rapidly expanding business events industry.

The Certified International Business Events Professional (CIBEP) programme will introduce global benchmarks, essential sector knowledge, and hands-on competencies to rising and mid-level professionals across China. By merging ICCA’s international know-how with locally adapted insights, case studies and practical examples created by Beijing Capital Group Exhibitions & Events, the initiative seeks to strengthen the talent pipeline and advance the long-term growth of China’s business events environment.

ICCA CEO Dr. Senthil Gopinath said: “This partnership marks a key milestone in ICCA’s mission to boost professional standards across the global business events space, and we're excited to continue to expand ICCA's reach in Asia. By combining our international expertise with locally tailored content for the Chinese market, we are creating meaningful opportunities for emerging talent and strengthening the foundations of our industry’s future growth.”

Beijing Capital Group Exhibitions & Events will produce additional content customised for the Chinese market and oversee the design, implementation and promotion of the programme.

Ms. Jie Liang, General Manager of Beijing North Star Company Limited, said: "Our collaboration with ICCA to develop the CIBEP curriculum system is fundamentally aimed at empowering the growth of business events (BE) professionals in Beijing and across China, and enhancing the global competitiveness of China’s BE industry.

The curriculum system deeply integrates cutting-edge international theories with local Chinese practices, with the goal of systematically cultivating industry talent equipped with global perspectives and professional expertise. Leveraging ICCA’s global industry resources and professional strengths, this partnership will inject strong momentum into the professionalisation and international expansion of China’s business events sector, further elevating China’s position in the global BE industry."

The CIBEP programme is designed to provide:

• Foundational training for individuals entering the business events industry;
• Upskilling opportunities for early- and mid-career professionals;
• Alignment with global standards while reflecting the unique characteristics of China’s business events landscape

Learners who successfully complete the programme will be recognised as having achieved a professional level that aligns with further international training.

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The International Federation of Exhibition and Event Services (IFES) has announced the signing of a Memorandum of Understanding (MOU) with the Association of Korean Exhibition Industry (AKEI).

This new partnership strengthens a shared commitment to advancing the exhibition sector and deepening collaboration across the Asia-Pacific region and beyond. Together, IFES and AKEI will work to promote best practice, raise professional standards, and create meaningful connections between exhibition professionals in Korea and the global IFES network.

“Korea’s exhibition landscape is evolving at pace,” said Jörg Zeißig, President of IFES. “This partnership with AKEI reflects our belief that for our industry to thrive globally, we need to champion regional growth, exchange knowledge freely and open new pathways for collaboration. We see this as an exciting opportunity to connect Korean enterprises with our international members, unlocking new markets, partnerships and more resilient ways of working.”

From the Korean side, Sohn Soo-Deuk, President of AKEI, shared: “AKEI is excited to join forces with IFES to promote cooperation and shared success among exhibition practitioners. Korea’s exhibition industry plays a vital role in driving exports, supporting related sectors and generating employment. Through this partnership, we aim to strengthen the industry’s infrastructure, create new business opportunities for SMEs and enhance Korea’s standing in the global exhibition community.”

Korea’s exhibition sector continues to gain global attention. AKEI has been instrumental in achieving formal industry recognition through the Exhibition Industry Development Act, launching certification programmes and advancing digital transformation and international expansion. These initiatives have established a strong platform for deeper engagement with IFES’s worldwide membership. In turn, IFES brings a diverse network of over 320 companies in 47 countries — a powerful hub for knowledge-sharing, education and business development across the exhibition supply chain.

Under the MOU, IFES and AKEI will collaborate on professional development, share market intelligence and best practices, and help Korean service providers and organisers reach new international opportunities. Likewise, IFES members will benefit from AKEI’s market insight and local expertise, opening doors to partnerships within Korea’s dynamic and innovative exhibition scene. This collaboration supports AKEI’s ambition to boost the industry’s global competitiveness while expanding IFES’s presence across East Asia.

Sustainability, innovation and professional excellence are shared priorities for both organisations. Korea’s growing strengths in smart technology, immersive environments and digital engagement align naturally with IFES’s focus on emerging formats, circular economy principles and global service standards. Together, IFES and AKEI will explore how hybrid models, sustainable supply chains and joint educational initiatives can further raise the bar for the exhibitions industry.

This agreement marks a positive step toward a more connected, forward-looking exhibition community in Korea and across the globe. IFES and AKEI extend heartfelt thanks to all members, partners and stakeholders who helped bring this collaboration to life — and look forward to the opportunities it will create for our shared industry.

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The International Association of Professional Congress Organisers (IAPCO) has announced a new strategic partnership with Business Events Australia (BEA), launching joint initiatives to strengthen and accelerate sustainable practices across the global meetings and events industry at IBTM World this week. 

The partnership supports the implementation of IAPCO’s Sustainability Strategy and introduces two cornerstone initiatives: a new Sustainability Award powered by Business Events Australia, and the development of a new IAPCO Sustainability Toolkit designed to equip professional congress organisers (PCOs) with practical tools and insights to drive measurable environmental and social impact. 

Sissi Lignou, President of IAPCO and CEO of AFEA Congress, said sustainability is no longer optional. “It’s a defining principle for the future of our industry. Through this partnership, IAPCO and Business Events Australia are empowering our members to lead by example, demonstrating how creativity, collaboration, and responsibility can coexist to deliver exceptional and impactful events worldwide.” 

Robin Mack, Acting Managing Director at Tourism Australia, said: "Sustainability is increasingly important for the business events industry and one of Tourism Australia’s key strategic pillars, driving how we market, operate, and partner across the industry.

“Our new partnership with IAPCO will strengthen and help to accelerate sustainable practices. We look forward to announcing the first Sustainability Award winner and launching the Toolkit at IAPCO’s Annual Meeting & General Assembly in February next year."

The IAPCO Sustainability Award powered by Business Events Australia will honour outstanding achievements by IAPCO member companies demonstrating leadership and innovation in sustainable event management.

As part of the collaboration, Business Events Australia will also support the IAPCO Sustainability Toolkit, a new digital resource providing actionable strategies, checklists, and tools that PCOs can implement into their operations. Scheduled for release in March 2026, the toolkit will reflect the latest global best practices and standards in sustainable event delivery. 

Ajay Bhojwani, IAPCO Sustainability Committee Chair and Regional Managing Director, Middle East & Africa at MCI Group, said the partnership represents a united commitment to driving change.

“This partnership represents a shared commitment to meaningful action. Together, we aim to showcase innovation, create practical tools that enable every organiser to make a real difference, as well as recognise the best-in-class implementation of sustainability actions and tools.

“Recent IAPCO member research found that 71% of members have a clear sustainability vision and strategy, and 58% have a designated sustainability role within their organisations responsible for implementing sustainability practices in their clients’ event.

“However, respondents identified the increased cost of implementation and a lack of sustainability subvention and subsidy programmes as key challenges in advancing sustainability across the events industry. Which is why this partnership is so important,” said Bhojwani.

The partnership will also include a comprehensive programme of branding, education, and engagement opportunities. 

Through this collaboration, IAPCO reaffirms its endorsement as a signatory of the Net Zero Carbon Events (NZCE) initiative. Both organisations share their commitment to advancing sustainability, celebrating excellence, and ensuring the meetings industry continues to play a leading role in achieving the UN Sustainable Development Goals. 

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The International Association of Professional Congress Organisers (IAPCO) Council will convene in Istanbul from 4–8 November 2025 for its final in-person meeting of the year.

Hosted by the Türkiye Tourism Promotion and Development Agency (TGA), under the auspices of the Ministry of Culture and Tourism of the Republic of Türkiye, the meeting is supported by the Istanbul Metropolitan Municipality (IMM), the Istanbul Convention and Visitors Bureau (ICVB), and the Hotel Association of Türkiye (TÜROB).

This important gathering will bring together global industry leaders and Türkiye’s key business events stakeholders to co-develop strategies shaping the future of the international meetings and congress sector. It will also shine a spotlight on Istanbul’s rising status as a world-class destination for large-scale international events.

The five-day programme will include high-level strategic discussions, knowledge-sharing sessions, and immersive experiences showcasing Istanbul’s outstanding business events infrastructure — from cutting-edge convention centres and expanding accommodation options to the exceptional global connectivity offered by Turkish Airlines and Istanbul Airport (İGA), one of the world’s largest aviation hubs.

Opening remarks were delivered by Sissi Lignou, President of IAPCO, which was followed by an Advisory Board Meeting with participation from local hosts addressing global trends transforming the meetings industry.

Lignou said: “Istanbul represents the perfect harmony between heritage and innovation. The city’s energy, connectivity, and creativity continue to position it among the most dynamic congress destinations in the world.”
 

The Istanbul Council Meeting also serves as a platform for IAPCO to review its 2025 achievements and define strategic priorities for 2026, including the next phase of its Education and Accreditation initiatives, global EDGE Seminars, and sustainability-focused destination partnerships.

Sinan Seha Türkseven, General Manager of TGA, said hosting the IAPCO Council in Istanbul offers a unique opportunity to demonstrate Türkiye’s leadership and capacity in the global meetings industry.

“We believe that collaboration with IAPCO and its international network will further elevate the global competitiveness of Istanbul and Türkiye in the meetings industry.

“Through the combined efforts of TGA, the Ministry of Culture and Tourism, IMM, ICVB, and TÜROB, this event reflects Türkiye’s commitment to strengthening international cooperation, innovation, and sustainability in the business events sector,” said Türkseven.

For more information and to find accredited IAPCO PCOs, visit the website 

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UNICEO® yesterday appointed Julien Feuger as Vice President for France. Currently Director, Global Congresses at BeOne Medicines, Julien Feuger brings over twenty years of international experience across France, Spain, and the United States, where he has held senior leadership roles in event strategy and communication.

Prior to joining BeOne, he served as Global Lead, Events & Branding at Almirall and Head of Congresses & Events at AbbVie France. He also contributes to academic programmes in event strategy and management, notably at the University of Barcelona and the International School of Event Management and Communication in Madrid.

In this voluntary role, Mr. Feuger will be responsible for the leadership and development of the association in France as well as a Board Member of UNICEO International. In this new role, he will work alongside the UNICEO® France members. 

Laurent Fuchs, UNICEO President declares: “Throughout his career, Julien has demonstrated the strategic importance of communication and event marketing while sharing his expertise with the leaders of tomorrow A long-standing and dedicated member, he has contributed to various initiatives within the association, including our last international congress. We are confident that he will bring fresh energy to an already solid French network (ten years strong, with more than 350 member) and lead it to new heights.”

“The modern event professional operates in a world that is faster, louder, and more complex than ever,” says Julien Feuger. “Yet amid that noise, our discipline remains one of the few capable of combining strategic vision with operational precision, creativity with rigor, and empathy with structure.

We know how to bridge communication, culture, and business. UNICEO® recognises our essential role: we are not merely executing experiences — we are shaping how organisations connect, engage, and evolve. To me, UNICEO® is today the only network capable of uniting our talents, encouraging knowledge sharing, and promoting a lasting, human impact in both corporate and community events."

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Ottawa Tourism and The Hague & Partners Convention Bureau welcomed a group of key buyers to a morning meeting during IMEX America, taking advantage of the event to celebrate their joint bid for the International Statistical Institute (ISI) and to keep their partnership alive in hosting association meetings as international partners.

The two convention bureaux first formalised their cooperation in 2019 and continue to work side by side on joint sales, shared research and coordinated client introductions under a memorandum of understanding that was renewed last year, following five years of initial success. The breakfast in Las Vegas was the latest example of their ongoing co-operation.

The morning event at IMEX was particularly timely as it coincides with the conclusion of a productive two cycle collaboration with ISI:

• Ottawa hosted the 64th ISI World Statistics Congress in 2023 at Rogers Centre Ottawa
• The Hague is hosting the 65th edition this week, 5 to 9 October 2025, at World Forum The Hague.

Of particular note is the fact that the 63rd ISI World Statistics Congress was originally due to take place in The Hague in 2021, before being postponed to 2025 due to the pandemic.  The destinations were already collaborating as partners for ISI, but they adapted their approach and support for each other and the client to respond to the significant change in plans.

A spokesperson from The International Statistical Institute underlined the advantage of the combined approach across the two congresses. “Ottawa and The Hague worked with us as one team. We had early visibility on constraints, streamlined support for visas and accommodation, and consistent attention to legacy and opportunities for young statisticians. The continuity between the two destinations helped us deliver a stronger congress for our community.”

Working as one team across both destinations, the partner cities aligned their bids to deliver world leading congresses, venue plans and city services, accommodation and additional meeting space, whilst keeping legacy at the centre of both events, including a significant programme of short courses and education for statisticians from all fields of statistics.

Stephanie Seguin, Vice President, Sales, Business and Major Events at Ottawa Tourism, said the approach is designed around client outcomes. “When destinations share sector intelligence and plan together, organisers see the benefit in real time. Ottawa delivered a strong platform for ISI in 2023, and our joint work with The Hague has supported a smooth handover into 2025 so the scientific programme and the delegate experience could grow from one edition to the next.”

Building on that continuity, Bas Schot, Head of The Hague and Partners Convention Bureau, noted how the partnership shows up on the event floor and in the city. “This collaboration is practical; it accelerates problem solving and it focuses everyone on legacy. As World Forum welcomes ISI this week, we are proud to champion women in statistics, young statisticians and innovation in statistics and data science, priorities that run through the programme and into the city.”

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SANCBE co-chair Eric Bakermans; ICCA Regional Director, Europe, Efi Koudeli; and SANCBE co-chair Matthias Schultze in Athens.

ICCA and the Strategic Alliance for the National Convention Bureaux of Europe (SANCBE) have announced a partnership that aims to improve the future of the international business meetings and events industry.

The announcement was shared at SANCBE's semi-annual meeting in Athens, during a highly productive gathering that brought together leaders from across Europe. This partnership reflects ICCA’s forward-looking approach: shaping the future of the industry while driving progress in the destination marketing sector and knowledge development for ICCA members and partners worldwide. 

The two organisations are jointly launching the first-ever survey focussed on understanding the future of learning and the academic landscape in the European business events industry. This initiative will provide a data-driven overview of current educational offerings, identify critical skill gaps, and look at evolving industry needs as part of ICCA's strategy to support lifelong learning and to offer valuable educational programmes to our community. 

Dr. Senthil Gopinath, CEO of ICCA, said: "ICCA's partnership with SANCBE is very long-term and this is yet another important step forward in our efforts to better serve destination marketing members. Initiatives geared toward identifying the needs of the industry with regard to academics are key to innovating toward solutions." 
 

SANCBE members met at their semi-annual meeting in Athens, 18-19 September. Photo: Thomas Gravanis. 

Survey findings will be used to develop a strategic action plan for the next three years — one that strengthens talent development, supports innovation, and ensures the industry is equipped to meet future challenges and opportunities. The survey results will also help shape the continuing development of ICCAUni, which aims to connect the academic and business events spheres.  

Matthias Schultze and Eric Bakermans, Co-Chairs of SANCBE, said: “One of SANCBE’s strengths lies in its ability to collect data across 29 European countries and agree on a shared analysis and strategic approach. This makes collaboration with ICCA not only logical but essential, as we combine forces to gain a clearer understanding of the education landscape in Europe and foster meaningful dialogue with academic institutions to drive its development.” 

The initiative will provide convention bureaus and DMOs throughout the European region with actionable information they can use to bolster educational offerings and partnerships with relevant academic stakeholders. 

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The New Zealand Business Events Bid Champions Awards 2025 celebrated the industry leaders and academics who won international conferences for New Zealand through the Conference Assistance Programme.

Tourism New Zealand recognised the conference champions who successfully bid for high-profile events during the past year in a ceremony at Eden Park in Auckland (September 18).

Overall, New Zealand secured 64 conference wins in the last financial year with an estimated economic impact of $78.8m.

Tourism New Zealand Chief Executive René de Monchy acknowledged that these conferences not only enrich New Zealand’s visitor economy, but its universities, innovation hubs, key sectors, and communities.

“These bid champions have secured conferences in areas from health to the environment, law to information technology. Their dedication in bidding for these events means New Zealand will play a leading role in shaping the future of these sectors.”

With Tourism New Zealand’s Business Events team currently chasing 110 bids worth $185m, its highest ever value target, he urged more bid champions to come forward and help extend the conference pipeline.

“Tourism New Zealand’s Conference Assistance Programme offers funding and support for those who want to bid for an international conference.

“Hosting an international conference can help progress a bid champion’s personal and professional career, as well as showcasing the work of their peers, organisation, and New Zealand’s knowledge strengths on the world stage.”

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