The Event Supplier and Services Association (ESSA) has announced Air Business as its new strategic partner, with the agreement commencing on 1 April 2026.

Air Business is an award-winning global logistics and technology company, trusted by leading organisations across publishing, events and e-commerce, and widely recognised for delivering precise, reliable and seamless logistics solutions.

The partnership reflects a shared ambition to raise industry standards, improve operational efficiency and support a more sustainable and professional events ecosystem.

Air Business is already closely aligned with ESSA’s mission, having achieved ESSA Tier 4 Sustainability Accreditation — one of the highest levels available. The company also contributes to industry best practice through its involvement in ESSA’s Logistics Working Group.

ESSA CEO Andrew Harrison said: “Air Business combines deep operational expertise with a clear commitment to sustainability and continuous improvement. Their approach aligns strongly with ESSA’s focus on raising standards and supporting our members in delivering high-quality, responsible event services. We are pleased to welcome them as a strategic partner at a time when the industry is increasingly focused on efficiency, transparency and long-term value.”

Through this partnership, ESSA and Air Business will collaborate to support members with practical insight, thought leadership and enhanced visibility of best practice across logistics and supply chain operations.

Lenka Booker, Global Event Logistics & Transformation Director at Air Business, said: “We are delighted to have been selected as ESSA’s strategic partner. The association plays a critical role in representing and strengthening the event supply chain, and we share a common goal of improving how the industry operates. From simplifying logistics processes to embedding sustainability into delivery, this partnership provides an opportunity to shape the future of the sector.”

Adam Sherman, CEO of Air Business, added: “It is a great honour to be selected as ESSA’s new strategic partner in this exciting growing sector for our business. It was a pleasure to host the board here recently at the Beacon and to meet the team.”

Air Business provides a full suite of global logistics and technology services spanning event logistics, e-commerce logistics, subscription management and print distribution, underpinned by a customer-first approach. As part of An Post, one of the world’s leading postal organisations with revenues exceeding €1 billion annually, the company combines operational independence with the backing and stability of a state-owned organisation.

This strategic partnership reinforces ESSA’s commitment to working with best-in-class organisations to support its members and strengthen the wider events industry.
 

Powered by Meeting Media Company, publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

The Events Industry Alliance (EIA) has appointed Henham Strategy as its retained public affairs adviser following a competitive selection process.

The consultancy will support the alliance’s engagement with government and parliament, helping to raise the profile of the sector and ensure that business events — both trade and consumer focused — are fully recognised in policy discussions around growth, trade, and investment.

The EIA brings together three leading trade associations: the Association of Event Organisers (AEO), the Association of Event Venues (AEV), and the Event Supplier and Services Association (ESSA). Collectively, they represent hundreds of organisers, venues, and suppliers across the UK exhibitions and business events sector.

Their members deliver trade shows, conferences, and exhibitions across a wide range of industries. Recent flagship events such as Tech Show London at Excel London and Crufts at the NEC Campus in Birmingham illustrate the sector’s collaborative ecosystem, where organisers, venues, and specialist suppliers work together to generate significant economic impact.

Rachel Parker (cover photo), director, EIA and CEO, AEV, said: “We are excited to be working with Henham as we begin an important new chapter for the EIA and the businesses we represent across this vital sector. As international competition intensifies and other countries sharpen their focus on business events, it is essential that the UK matches that ambition.”

Nick King, founder and managing director, Henham Strategy said: “Both inside and outside of government, I’ve seen first-hand the economic impact business events deliver, both nationally and across the regions. We are delighted to be working with the EIA to ensure policymakers fully recognise the sector’s central role in the UK’s growth story.”

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

The Association of Event Organisers (AEO) has renewed its strategic partnership with Messe Frankfurt Venue GmbH for a further two-year term, extending through March 2028.

Now in its 18th year, the partnership is one of AEO’s longest-standing collaborations, offering members international access and commercial opportunities that have grown over nearly two decades.

Under the renewed agreement, Messe Frankfurt continues as AEO’s exclusive European international venue partner, with activities spanning 2026 and 2027.

During this new term, Messe Frankfurt will engage with AEO members across flagship events and initiatives, including:

• AEO Excellence Awards 2026 and 2027

• AEO Conference 2026 and 2027

• AEO Forums in 2027 and 2028

• AEO International Dinner – Germany 2027

• AEO fam trips to IMEX Frankfurt in 2026 and 2027

The agreement also encompasses senior networking opportunities, hosted experiences in Frankfurt, and joint content and PR activity.

Anna Golden, Chief Executive of AEO, said: “We’ve worked with Messe Frankfurt for more than 18 years now and that says a lot. In this industry, partnerships only last if they genuinely deliver. It works because there’s mutual trust and a clear understanding of what organisers need. Our members value the access and insight they get, and we know we can rely on the team in Frankfurt to support them properly.”

Eva-Christine Klinger, Director, Sales and Marketing Guest Events at Messe Frankfurt Venue GmbH, added: “The UK organiser community is hugely important to us. Over the years we’ve built strong relationships through AEO and we’re pleased to continue that into the next two-year term. Frankfurt is not only an international marketplace and a business driver for events, but also World Design Capital 2026! We therefore look forward to welcoming more AEO members and supporting their growth plans.”

As more organisers look internationally for growth, the renewed agreement ensures continuity and reinforces a partnership built on long-term understanding and mutual trust, helping UK event organisers expand their reach while benefitting from the global business opportunities Frankfurt offers.

Association of Event Organisers (AEO) is the trade body representing companies, which conceive, create, develop or manage trade and consumer events. It is run by its members for the benefit of its members through an elected council of representatives, specialist working groups and a fulltime secretariat.
 

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

The Association of Event Organisers (AEO) has renewed its strategic partnership with Cvent, continuing a long-standing collaboration that supports AEO’s flagship events and wider organiser community.

Cvent will remain AEO’s event technology partner across the AEO Forums, AEO Conference and the AEO Excellence Awards. The partnership also includes year-round activity, from thought leadership content to senior networking opportunities that support organisers in delivering stronger commercial outcomes.

Cvent’s Attendee Hub and survey technology play a central role in how AEO delivers and reviews its events. From improving the on-site experience to capturing meaningful feedback, the technology helps AEO understand what works, what can improve and where further value can be created for members.

Anna Golden, chief executive officer at AEO, said: “Cvent has been a valued partner for a number of years and understands how our community operates. Their technology helps us run better events and learn from each one. As we continue to broaden our focus across the industry, it is important that we work with partners who bring both technical capability and a genuine understanding of organisers’ commercial priorities.”

Felicia Asiedu, marketing director at Cvent, said: “We’re proud to continue our partnership with AEO at such an important point in their journey. As they expand their focus across the wider event ecosystem, it strongly aligns with our belief in the power of a total event programme to drive real growth for organisers and their members. We’ve been proud to support the AEO's event over the years, helping connect members and audiences through our event technology and creating meaningful, measurable engagement on site. Together, we’re focused on facilitating human connection, because when you bring people together in the right way, you build trust. And trust fuels lasting communities and sustainable growth.”

As AEO continues to evolve, the partnership ensures the organisation is supported by reliable event technology that strengthens engagement, improves visibility of performance and supports informed decision making across its portfolio.

Association of Event Organisers (AEO) is the trade body representing companies, which conceive, create, develop or manage trade and consumer events. It is run by its members for the benefit of its members through an elected council of representatives, specialist working groups and a fulltime secretariat.

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

From left to right: Nicky McGrane, Inge Hanser, Heike Mahmoud, Angela Guillemet, Jan Frederik Vanhamel, © Estrel Berlin

INCON and Estrel Berlin have announced a strategic partnership aligned with the development of the Estrel Tower.

The collaboration brings together INCON’s global network of leading professional conference organisers and Estrel Berlin’s expanding convention and hospitality infrastructure to create new opportunities for large-scale, high-impact conferences in one of Europe’s most dynamic destinations. 

This collaboration is a shared commitment to strengthen Estrel’s international positioning and opens new channels for business development across INCON’s global network. Together, the partnership aims to set new benchmarks for excellence in conference organisation, strategic venue development and international meetings industry collaboration.

“Estrel’s ambition mirrors our own. This partnership isn’t just about visibility, it’s about shaping the future of large-scale international meetings. Estrel Berlin is building the Estrel Tower - one of Europe’s most significant venues - and INCON brings the global expertise, insight and reach to match that scale. Over the next three years, we’ll work side-by-side to strengthen Estrel’s global position, accelerate international business opportunities and push the standard of venue–PCO collaboration to a new level. We’re delighted to partner with Heike Mahmoud and her team during such a pivotal moment in Estrel’s growth,” says 
Nicky McGrane, Chair of INCON and Chief Executive Officer of Conference Partners International.

INCON is a global partnership of leading companies that deliver conference, event management, and engagement solutions. Leveraging the power of collaboration, innovation, and shared learning ensures the success of our clients. INCON Partners operate from 81 offices in 40 countries across 175 destinations, with a staff of over 3,500 employees spread throughout the world.

With the Estrel Tower rising to a height of 176 metres and set to become the first skyscraper in Berlin, Estrel Berlin is making a bold statement about its global ambitions. The Estrel Tower will expand the existing Estrel complex resulting in 30,000 m2 of flexible space, 1,125 hotel rooms and the capacity to host up to 15,000 delegates. The project represents a milestone in the development of Berlin and sets new standards in hospitality, design and sustainability.

“Our partnership with INCON highlights the essential role of a clear two-way communication between an outstanding and flexible Congress Center and Professional Conference Organizers (PCOs). Through open dialogue we can better anticipate future needs, design stronger meeting experiences and build venues that genuinely serve global communities. We look forward to working closely with INCON’s international partners as we expand our capacities and welcome delegates to our Congress Center and the new Estrel Tower,” says 
Heike Mahmoud, Chief Operating Officer, Estrel Berlin.

Estrel Berlin is Europe’s largest hotel, congress, and entertainment complex, offering 1,125 guestrooms and suites at the Estrel Hotel, 30,000 sqm of event space at the Estrel Congress Center, four restaurants, three bars, a modern spa and fitness area and an iconic show theater. Upon completion, the Estrel Tower will add a spectacular architectural landmark to the venue and become Berlin’s newest hospitality hotspot.

In a period marked by global uncertainty many international associations are prioritising destinations that offer safety, stability and familiarity. Estrel Berlin meets this need by combining exceptional scale, high quality infrastructure and the reassurance required by global organisers and delegates.

Across the three-year partnership, INCON will support Estrel Berlin in positioning the Estrel Hotel & Congress Center and the new Estrel Tower at the forefront of global venue options for major international meetings. INCON Partners collectively organise more than 11,000 conferences annually, creating significant scope for collaboration, international promotion and shared business development.

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

Sherrif Karamat, CAE, President & CEO, PCMA and CEMA and Sissi Lignou, President, IAPCO signing the two-year MOU at PCMA Convening Leaders 2026 © Whatever Media Group

The International Association of Professional Congress Organisers (IAPCO) and PCMA have formalised a strategic collaboration through the signing of a Memorandum of Understanding (MOU) at PCMA Convening Leaders 2026, last week in Philadelphia, Pennsylvania.

The agreement strengthens cooperation across thought leadership, professional education, research, and emerging leader engagement within the global business events industry.
 
The two-year MOU establishes a structured framework for collaboration between the two global organisations, aligned by a shared commitment to advancing professionalism, insight gathering and long-term capability across the international meetings and events sector. 

Under the agreement, IAPCO and PCMA will work together on a defined programme of reciprocal and joint initiatives, including: 

• Thought leadership exchange, with senior leaders from both organisations contributing to CEO-level panels and sessions at flagship events, including IAPCO’s Annual Meeting & General Assembly and PCMA’s Convening Leaders;
   
• Reciprocal education access, providing members of both organisations with a 20% discount on online educational content and learning resources;
   
• Joint research initiatives, with one collaborative research project delivered annually, focused on Next Generation talent or government policy impacting the business events industry;
   
• Emerging leaders and student engagement, through one joint initiative per year targeting university programmes or student associations, incorporating education access, awareness campaigns or live sessions;
   
• Shared educational delivery, including at least one joint session annually at a major international industry trade show.
   

Sherrif Karamat, CAE, President & CEO, PCMA and CEMA, Sissi Lignou, President, IAPCO and Ori Lahav, CEO Kenes Group, Board Member PCMA, Past President IAPCO at PCMA Convening Leaders 2026 © Whatever Media Group

Sissi Lignou, President of IAPCO, said the agreement reflects a deliberate focus on collaboration that delivers practical value for members.
 
“This partnership reflects IAPCO’s commitment to meaningful collaboration that advances the professionalism and global impact of the business events industry across our communities.
 
“By partnering with PCMA on shared thought leadership, education access, research and Emerging Leaders engagement, we are creating tangible value for our members whilst jointly shaping the future of our industry.
 
“This collaboration brings together two global communities with a common purpose: to elevate standards, amplify insight, and invest in the next generation of industry leaders, and we are thrilled to further develop our long-term collaboration with PCMA in this way.”

Sheriff Karamat, CAE, President & CEO, PCMA and CEMA, said this partnership is yet another vehicle to deliver value to the global business events community.  
 
“Through this multi-year framework, IAPCO and PCMA are strengthening global connectivity, advancing leadership at every career stage, and contributing informed insight to the evolving international business events landscape.”

IAPCO is the only global accreditation body for Professional Conference and Congress Organisers (PCOs), representing the gold standard of excellence in the global meetings industry. A not-for-profit, member-driven organisation, IAPCO exists to elevate professional standards in the planning and delivery of world-class conferences and meetings. IAPCO has 97 members, with over 10,000 meeting professionals, operating from over 187 offices across the globe.

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. They are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry, with the mission to drive social and economic progress through business events.

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

The Association of Event Organisers (AEO) has announced a new strategic partnership with DSV, appointing it as its exclusive logistics partner for 2026.

The partnership has been developed to deliver clear, practical value for AEO members, providing access to specialist logistics expertise, shared learning opportunities and enhanced on-site support across AEO’s flagship events.

As the events industry continues to face increasing complexity across supply chains, sustainability expectations and international operations, the partnership will focus on helping organisers make better-informed decisions around the movement of goods, materials and infrastructure for live events.

Throughout 2026, DSV will work closely with AEO members through a programme of content, visibility and engagement, including panel discussions, networking, live demonstrations and practical drop-in advice sessions at key AEO events.

Members will benefit from:

• Access to DSV logistics experts on site at key AEO events, giving members the opportunity to connect, ask questions and share experiences in an informal setting
• Practical insight drawn from live event scenarios, with DSV sharing real examples of how organisers can plan, move and manage event infrastructure more effectively
• Opportunities for one-to-one conversations with DSV specialists during networking moments, enabling organisers to discuss challenges specific to their own events
• Clearer guidance on best practice across event logistics, sustainability considerations and operational planning, supporting more informed decision-making

Anna Golden, chief executive of the Association of Event Organisers, said: “Logistics plays a vital role in successful event delivery, yet it’s often something organisers are expected to solve quietly behind the scenes. This partnership with DSV is about giving our members access to expertise that can support better planning, reduce risk and strengthen operational decision-making. By embedding DSV across our events and content, we’re creating space for practical, honest conversations about what works, what doesn’t, and how logistics can be approached more strategically.”

Garcia Newell, regional business development director at DSV, added: "We are delighted to partner with AEO and support its members at a time when event organisers face growing pressure to deliver efficient, sustainable, and resilient events. With the integration of DB Schenker into the DSV, we now bring even greater global logistics capabilities to the table. This partnership enables us to share our expertise, learn directly from organisers, and work together to raise standards across the industry.”

DSV will be actively involved across AEO’s 2026 programme, including the AEO Forums, AEO Excellence Awards, AEO Conference and the AEO Partners’ Summit, alongside year-round content and communications collaboration.

The partnership also comes at a time of continued investment by DSV following its acquisition of DB Schenker, further strengthening its global logistics capability and long-term commitment to supporting complex, international events.

This partnership reflects AEO’s continued commitment to curating partnerships that go beyond visibility, delivering meaningful support, shared learning and real value for its membership.

Powered by Meeting Media Company, publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

Kuoni Tumlare recently announced a new strategic partnership with WorldTravellers (WT), one of Malaysia’s most established Destination Management Companies (DMCs), effective December 2025.

This affiliation marks a significant step in expanding Kuoni Tumlare’s Meetings, Incentives, Conferences, and Exhibitions (MICE) footprint in Southeast Asia, leveraging WT’s local expertise and comprehensive service portfolio.

Kuoni Tumlare is a global leader in destination management, renowned for its expertise in delivering world-class meetings, incentives, conferences, and events. With a strong international network and a focus on innovation, Kuoni Tumlare continues to set new benchmarks in the MICE industry.

A Trusted Partner in Malaysia’s MICE Landscape

WorldTravellers DMC Sdn Bhd is a leading Malaysian DMC with over 30 years of experience in corporate and MICE events. Locally known as WorldTravellers DMC Sdn Bhd, the company has been serving the Malaysian market since 1992, with headquarters in Kuala Lumpur and branch offices in Cheras, Klang, and Penang. With a team of 140 professionals, WT brings decades of experience in handling corporate and MICE events, making them the ideal choice for this affiliation programme.
 

Comprehensive Solutions for Diverse Client Needs

WT offers a one-stop solution for corporate events, combining event planning, travel, and accommodation services to deliver seamless experiences. Their expertise spans incentive tours, gala dinners, team building, exhibitions, and more. Notably, WT specialises in unique travel programmes for Muslim travellers, providing halal food options, Islamic-friendly hotels, prayer facilities, and tailored packages to ensure comfort and inclusivity.

Malaysia: A Premier Destination for MICE

Malaysia’s diverse cities—Penang, Langkawi, Kuala Lumpur, Melaka, Sabah, and Sarawak—offer a rich tapestry of attractions, culture, and team activities. The country boasts UNESCO World Heritage sites, world-class hotels, modern convention centres, and a vibrant culinary scene. Its multicultural society, comprising Malay, Chinese, Indian, and indigenous communities, provides MICE groups with unparalleled cultural exposure. Excellent international connectivity further enhances Malaysia’s appeal as a MICE destination.

Mr. Soh Swee Kim, Managing Director, WorldTravellers, commented: “By combining Kuoni Tumlare’s global strength with WorldTravellers’ local expertise, we are set to take the meetings and events business in Malaysia to new heights, expanding our footprint and delivering unmatched value to clients.”

Marco Russi, COO Destination Offices & MICE Europe, Kuoni Tumlare, added: “This partnership with WorldTravellers is a testament to our commitment to delivering exceptional MICE experiences in Asia. By joining forces, we can offer our clients innovative solutions, local insights, and the highest standards of service in one of the region’s most dynamic markets.”

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

Congrex Switzerland today announced the expansion and strategic reorganisation of its top management team.

As part of this development, Olivia Montanari Bürgin and Silvia Agster have been appointed to the Top Management, which now consists of:

• Julia Bicher, Chief Executive Officer
• Sabine Adam, Chief Innovation & Growth Officer
• Silvano Schär, Chief Commercial Officer
• Olivia Montanari Bürgin, Chief Key Account Officer
• Silvia Agster, Chief Operations & Services Officer

Olivia Montanari Bürgin takes over Key Account leadership

To ensure a seamless continuation of Congrex Switzerland’s client-centred approach, Olivia Montanari Bürgin is taking over responsibility for the company’s Key Account Management. She joined Congrex Switzerland in 2005 as a Meeting Planning Consultant and has progressed steadily within the organisation. With her appointment to the top management team, she now steps into the role of Chief Key Account Officer, succeeding Sabine Adam.

In her new position, Olivia Montanari Bürgin will not only lead Key Account Management but will also oversee the heads of Association Management, Meeting Planning, and Abstract and Scientific Programme Management enabling a stronger integration of client strategy, project delivery, and partnership development. Olivia Montanari Bürgin will focus on further developing long-term client relationships and enhancing customised service strategies.

“Julia Bicher (CEO) and I joined Congrex in the same year, starting out in different departments. I still remember our very first meeting together in the Swiss mountains, two complete newcomers with no experience, but full of enthusiasm. Twenty years later, it feels truly special to be working side by side again in the Top Management, leading the company together with our colleagues sharing the same passion for the congress industry. I am excited to step into this new role and the challenges ahead. Together with our heads of department, I look forward to strengthening our processes, working closely with our clients to anticipate their needs, and shaping future strategies,” Olivia Montanari Bürgin said.

New strategic role for Sabine Adam

After many successful years heading the Key Account division, Sabine Adam will take on a newly created position in the top management team. In her new role as Chief Innovation & Growth Officer, she will lead the exploration and cultivation of new markets and oversee the onboarding of new clients. By shifting her focus to these areas, which are crucial for the growth of the company, Sabine will play a central role in shaping the future development of Congrex Switzerland and opening additional opportunities for the company.

Silvia Agster becomes Chief Operations & Services Officer 

Silvia Agster joins the top management team, bringing profound expertise in accommodation management, complex housing logistics, and large-scale service operations. Since joining Congrex in 2008 as an Accommodation Account Manager, she has played a key role in strengthening operational excellence and developing strategic partnerships. As Chief Operations & Services Officer, Silvia will oversee Accommodation Services, with the heads of Registration and Sponsorship & Exhibition reporting to her.

In her new position, she will focus on optimising service delivery, enhancing cross-departmental collaboration, and ensuring seamless operational experiences for clients, partners, and participants as the company continues to grow.

“Stepping into this new role within our Top Management is a truly meaningful moment in my professional career and fills me with pride and gratitude. Since joining Congrex, I have had the privilege of growing alongside colleagues who inspire me every day. Our shared passion, commitment, and teamwork have shaped not only our company but also my own development. I look forward to continuing this journey together and contributing to everything we will achieve as a team,” says Silvia Agster.

With this expanded Top Management Team, Congrex Switzerland is well positioned to respond to evolving client needs, drive innovation in the business events sector and pursue its growth path in the years ahead.
 

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

Kuoni Tumlare has unveiled a new chapter in its Asia growth story through a strategic partnership with MICE Matters, Singapore’s renowned MICE event specialist. This collaboration, launching in December 2025, is set to redefine what’s possible for meetings, incentives, conferences, and exhibitions in one of the world’s most vibrant cities.

A Partnership Built on Expertise and Vision

With more than two decades of experience, MICE Matters has become synonymous with creative event solutions and flawless execution. Their team’s deep local knowledge and passion for excellence make them the ideal partner as Kuoni Tumlare expands its MICE network into Singapore. As Melvyn C Nonis, Director at MICE Matters, puts it:
“This is in line with MICE Matters’ post-COVID strategic plans to further enhance our inbound MICE business in Singapore, and given our 20 years’ experience in MICE, together with our local partners, we are confident of delivering seamless and memorable events.”

Why Singapore?

Singapore is more than a destination; it’s a launchpad for innovation and connection. Its world-class infrastructure, from the iconic Marina Bay Sands and Resorts World Convention Centre to the Suntec Singapore Convention & Exhibition Centre, offers unrivalled flexibility for events of every scale. The city’s legendary efficiency means delegates can move effortlessly between venues, hotels, and attractions — whether arriving by air, sea, or land.

But Singapore’s appeal goes beyond logistics. It’s a melting pot of cultures, cuisines, and experiences. MICE groups can immerse themselves in the city’s rich heritage, explore vibrant neighbourhoods like Chinatown and Little India, or time their events to coincide with global spectacles such as the Formula 1 Singapore Grand Prix. From teambuilding on Sentosa’s beaches to dining in the lush Singapore Botanic Gardens, every event becomes an opportunity for discovery.

Looking Ahead

This partnership is about more than delivering events — it is about creating transformative experiences that inspire, connect, and leave a lasting impact. As Marco Russi, COO Destination Offices & MICE Europe at Kuoni Tumlare, shares: “Singapore stands at the forefront of innovation and connectivity in the MICE industry. Partnering with MICE Matters allows us to harness their deep local knowledge and operational excellence, ensuring our clients benefit from creative event concepts, seamless execution, and memorable experiences in this vibrant city. We look forward to shaping the future of corporate events together.”

About Kuoni Tumlare and MICE Matters

Kuoni Tumlare is a global leader in destination management, known for its innovative approach and commitment to excellence in the MICE sector. MICE Matters is a Singapore-based event specialist, celebrated for its creativity, reliability, and deep-rooted expertise in delivering outstanding corporate events and incentives.
 

Powered by Meeting Media Company, publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

Group image taken at IBTM 2025 (from left to right): Martin Boyle, CEO, IAPCO Anita Paic, Director B2B Management & Vienna Convention Bureau, Vienna Tourist Board Sissi Lignou, President, IAPCO Marina Knittel, Team Manager Associations, Vienna Convention Bureau

The International Association of Professional Congress Organisers (IAPCO) has announced a new two-year Destination Partnership with Meeting Destination Vienna, represented by the Vienna Convention Bureau, commencing 1 January 2026. 

This partnership welcomes Vienna into the IAPCO Destination Partner community, further strengthening a global network of leading convention bureaux that work strategically with IAPCO and its accredited Professional Congress Organisers (PCOs).

The agreement reflects IAPCO’s core tenet that partnerships between destinations and professional conference organisations are a vital part of the successful delivery of professional meetings and events. Effective collaboration between PCOs and convention bureaux allows for aligned, city-wide approaches that result in stronger outcomes for clients, local communities, and international delegates. 

As a Destination Partner, Vienna will work closely with IAPCO’s global community and contribute to several key initiatives. This includes joining the judging panel for the IAPCO Partner’s Emerging Leader Award, which recognises emerging industry talent. Vienna will also host an upcoming IAPCO Advisory Board Meeting – an opportunity to deepen engagement with local leaders and showcase the city’s world-class capabilities. 

Vienna joins a cohort of internationally recognised destinations that collaborate with IAPCO to champion best practice, support knowledge exchange and elevate professional standards in conference organisation. The partnership also provides strategic access to IAPCO’s accredited PCOs, who deliver more than 21,000 meetings and conferences annually, and in 2024, generated an estimated €17.87 billion in economic impact. 

Reflecting on the partnership, Sissi Lignou, President of IAPCO, said: “We warmly welcome Vienna to the IAPCO Destination Partner community. Their professionalism, creativity and commitment to innovation make them a natural fit, and we look forward to the value this partnership will bring to our members and the wider industry. 

“Our Destination Partners help ensure PCOs have direct access to senior decision-makers within leading cities. This partnership strengthens the connection between Vienna and our global membership, supporting our shared ambition to deliver exceptional meetings and events worldwide. We also know from other destinations, that when a convention bureau includes an IAPCO accredited PCO at the very early stages of bidding, the chance of winning that bid increases.”

Anita Paic, Director B2B Management and Vienna Convention Bureau at the Vienna Tourist Board, emphasised Vienna’s proven strengths as a meeting destination for organisers and their clients.

“Vienna is proud of its close ties with professional conference organisers worldwide. Working with IAPCO further underlines the city’s strong standing as a high-quality meeting destination. We look forward to sharing our s tory with the global leaders in professional conference organisation and to using this partnership as an important platform to highlight Vienna’s unique capabilities, amenities, culture and ambitions. Building on this year’s IAPCO Council Meeting as an initial milestone, we are excited to deepen and expand this cooperation. We look forward to creating tangible value for organisers and their clients and to shared success with IAPCO.”

Established in 2013, the IAPCO Destination Partnership Programme now includes 11 convention bureaux worldwide. Each partner contributes unique strengths that support IAPCO’s mission and the long-term advancement of the global meetings and business events industry.

Vienna's meeting industry is represented by the Meeting Destination Vienna. Founded in 1969, it is supported by the City of Vienna and the Vienna Chamber of Commerce. In 2024, Meeting Destination Vienna set records across the board with 6,619 congresses and corporate events and around 671,000 participants. Every ninth overnight stay in the city in 2024 was attributable to meetings, highlighting the central importance of congresses and corporate events for Vienna. They strengthen the business location and contribute to the added value locally.

Vienna as a meeting destination is therefore included in both the Visitor Economy Strategy of the Vienna Tourist Board, as well as in the strategy "Vienna 2030 - Economy & Innovation" of the Federal Capital Vienna. According to the latest available rankings from the International Congress and Convention Association (ICCA, #1) and the Union of International Associations (UIA, #2), Vienna is one of the world’s leading meeting destinations. The exceptional meeting infrastructure, the high service quality of the meeting service sector as well as the cultural attractiveness of the city are all factors that contribute to Vienna’s top position.

Powered by Meeting Media Company, publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

ICCA has announced a landmark sustainability partnership with EarthCheck, unveiled during the 64th ICCA Congress in Porto, Portugal. This collaboration marks a pivotal moment in ICCA’s mission to embed sustainability and measurable climate action across the global business events industry.

Under a new two-year agreement, EarthCheck becomes ICCA’s sustainability partner, reinforcing ICCA’s commitment to reducing environmental impact, strengthening best practices, and empowering its global network to take meaningful action.

ICCA CEO Dr. Senthil Gopinath said: “This partnership with EarthCheck is a defining moment for ICCA and the global business events industry. Sustainability is no longer optional—it is fundamental to how we operate and grow. By combining ICCA’s global network with EarthCheck’s scientific expertise, we are empowering our members to deliver events that create positive outcomes for people, places, and the planet. Together, we are setting a clear path toward a low-carbon future.” 

To launch the partnership, EarthCheck applied its EventCalculator tool to measure the carbon footprint of the 2025 ICCA Congress in Porto. These insights will inform ICCA’s long-term sustainability roadmap and set clear, evidence-based targets aligned with the Net Zero Carbon Events initiative.

EarthCheck CEO Stewart Moore said: "Both ICCA and EarthCheck recognise that sustainability must be measurable, transparent, and actionable. This partnership strengthens the industry’s ability to act with purpose. ICCA connects a vast global community, and EarthCheck brings the metrics and methodology to support credible action. Together, we can help destinations and organisers make informed decisions that create real impact."

EarthCheck is the world’s leading scientific benchmarking, certification and advisory group for travel and tourism. For more than three decades, EarthCheck has helped destinations, businesses and events deliver clean, safe, prosperous and healthy places for people to visit, live, work and play.

The partnership will see ICCA and EarthCheck collaborate on sustainability strategies, events, training, and communications, ensuring sustainability principles are integrated across ICCA’s operations and major activities. ICCA members will also gain access to EarthCheck’s guidance, tools, and certification support to advance their own sustainability goals and reporting practices.

Together, ICCA and EarthCheck aim to accelerate progress across the global business events community, demonstrating how science-based frameworks and collective leadership can help the sector thrive in a low-carbon future. This collaboration underscores ICCA’s vision for a more resilient, inclusive, and sustainable global events industry — one where progress is measured, shared, and celebrated.
 

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ICCA has entered into a significant partnership with Beijing Capital Group Exhibitions & Events to jointly develop a new three-tier professional education certification designed specifically for China’s rapidly expanding business events industry.

The Certified International Business Events Professional (CIBEP) programme will introduce global benchmarks, essential sector knowledge, and hands-on competencies to rising and mid-level professionals across China. By merging ICCA’s international know-how with locally adapted insights, case studies and practical examples created by Beijing Capital Group Exhibitions & Events, the initiative seeks to strengthen the talent pipeline and advance the long-term growth of China’s business events environment.

ICCA CEO Dr. Senthil Gopinath said: “This partnership marks a key milestone in ICCA’s mission to boost professional standards across the global business events space, and we're excited to continue to expand ICCA's reach in Asia. By combining our international expertise with locally tailored content for the Chinese market, we are creating meaningful opportunities for emerging talent and strengthening the foundations of our industry’s future growth.”

Beijing Capital Group Exhibitions & Events will produce additional content customised for the Chinese market and oversee the design, implementation and promotion of the programme.

Ms. Jie Liang, General Manager of Beijing North Star Company Limited, said: "Our collaboration with ICCA to develop the CIBEP curriculum system is fundamentally aimed at empowering the growth of business events (BE) professionals in Beijing and across China, and enhancing the global competitiveness of China’s BE industry.

The curriculum system deeply integrates cutting-edge international theories with local Chinese practices, with the goal of systematically cultivating industry talent equipped with global perspectives and professional expertise. Leveraging ICCA’s global industry resources and professional strengths, this partnership will inject strong momentum into the professionalisation and international expansion of China’s business events sector, further elevating China’s position in the global BE industry."

The CIBEP programme is designed to provide:

• Foundational training for individuals entering the business events industry;
• Upskilling opportunities for early- and mid-career professionals;
• Alignment with global standards while reflecting the unique characteristics of China’s business events landscape

Learners who successfully complete the programme will be recognised as having achieved a professional level that aligns with further international training.

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The International Federation of Exhibition and Event Services (IFES) has announced the signing of a Memorandum of Understanding (MOU) with the Association of Korean Exhibition Industry (AKEI).

This new partnership strengthens a shared commitment to advancing the exhibition sector and deepening collaboration across the Asia-Pacific region and beyond. Together, IFES and AKEI will work to promote best practice, raise professional standards, and create meaningful connections between exhibition professionals in Korea and the global IFES network.

“Korea’s exhibition landscape is evolving at pace,” said Jörg Zeißig, President of IFES. “This partnership with AKEI reflects our belief that for our industry to thrive globally, we need to champion regional growth, exchange knowledge freely and open new pathways for collaboration. We see this as an exciting opportunity to connect Korean enterprises with our international members, unlocking new markets, partnerships and more resilient ways of working.”

From the Korean side, Sohn Soo-Deuk, President of AKEI, shared: “AKEI is excited to join forces with IFES to promote cooperation and shared success among exhibition practitioners. Korea’s exhibition industry plays a vital role in driving exports, supporting related sectors and generating employment. Through this partnership, we aim to strengthen the industry’s infrastructure, create new business opportunities for SMEs and enhance Korea’s standing in the global exhibition community.”

Korea’s exhibition sector continues to gain global attention. AKEI has been instrumental in achieving formal industry recognition through the Exhibition Industry Development Act, launching certification programmes and advancing digital transformation and international expansion. These initiatives have established a strong platform for deeper engagement with IFES’s worldwide membership. In turn, IFES brings a diverse network of over 320 companies in 47 countries — a powerful hub for knowledge-sharing, education and business development across the exhibition supply chain.

Under the MOU, IFES and AKEI will collaborate on professional development, share market intelligence and best practices, and help Korean service providers and organisers reach new international opportunities. Likewise, IFES members will benefit from AKEI’s market insight and local expertise, opening doors to partnerships within Korea’s dynamic and innovative exhibition scene. This collaboration supports AKEI’s ambition to boost the industry’s global competitiveness while expanding IFES’s presence across East Asia.

Sustainability, innovation and professional excellence are shared priorities for both organisations. Korea’s growing strengths in smart technology, immersive environments and digital engagement align naturally with IFES’s focus on emerging formats, circular economy principles and global service standards. Together, IFES and AKEI will explore how hybrid models, sustainable supply chains and joint educational initiatives can further raise the bar for the exhibitions industry.

This agreement marks a positive step toward a more connected, forward-looking exhibition community in Korea and across the globe. IFES and AKEI extend heartfelt thanks to all members, partners and stakeholders who helped bring this collaboration to life — and look forward to the opportunities it will create for our shared industry.

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The International Association of Professional Congress Organisers (IAPCO) has announced a new strategic partnership with Business Events Australia (BEA), launching joint initiatives to strengthen and accelerate sustainable practices across the global meetings and events industry at IBTM World this week. 

The partnership supports the implementation of IAPCO’s Sustainability Strategy and introduces two cornerstone initiatives: a new Sustainability Award powered by Business Events Australia, and the development of a new IAPCO Sustainability Toolkit designed to equip professional congress organisers (PCOs) with practical tools and insights to drive measurable environmental and social impact. 

Sissi Lignou, President of IAPCO and CEO of AFEA Congress, said sustainability is no longer optional. “It’s a defining principle for the future of our industry. Through this partnership, IAPCO and Business Events Australia are empowering our members to lead by example, demonstrating how creativity, collaboration, and responsibility can coexist to deliver exceptional and impactful events worldwide.” 

Robin Mack, Acting Managing Director at Tourism Australia, said: "Sustainability is increasingly important for the business events industry and one of Tourism Australia’s key strategic pillars, driving how we market, operate, and partner across the industry.

“Our new partnership with IAPCO will strengthen and help to accelerate sustainable practices. We look forward to announcing the first Sustainability Award winner and launching the Toolkit at IAPCO’s Annual Meeting & General Assembly in February next year."

The IAPCO Sustainability Award powered by Business Events Australia will honour outstanding achievements by IAPCO member companies demonstrating leadership and innovation in sustainable event management.

As part of the collaboration, Business Events Australia will also support the IAPCO Sustainability Toolkit, a new digital resource providing actionable strategies, checklists, and tools that PCOs can implement into their operations. Scheduled for release in March 2026, the toolkit will reflect the latest global best practices and standards in sustainable event delivery. 

Ajay Bhojwani, IAPCO Sustainability Committee Chair and Regional Managing Director, Middle East & Africa at MCI Group, said the partnership represents a united commitment to driving change.

“This partnership represents a shared commitment to meaningful action. Together, we aim to showcase innovation, create practical tools that enable every organiser to make a real difference, as well as recognise the best-in-class implementation of sustainability actions and tools.

“Recent IAPCO member research found that 71% of members have a clear sustainability vision and strategy, and 58% have a designated sustainability role within their organisations responsible for implementing sustainability practices in their clients’ event.

“However, respondents identified the increased cost of implementation and a lack of sustainability subvention and subsidy programmes as key challenges in advancing sustainability across the events industry. Which is why this partnership is so important,” said Bhojwani.

The partnership will also include a comprehensive programme of branding, education, and engagement opportunities. 

Through this collaboration, IAPCO reaffirms its endorsement as a signatory of the Net Zero Carbon Events (NZCE) initiative. Both organisations share their commitment to advancing sustainability, celebrating excellence, and ensuring the meetings industry continues to play a leading role in achieving the UN Sustainable Development Goals. 

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The International Association of Professional Congress Organisers (IAPCO) Council will convene in Istanbul from 4–8 November 2025 for its final in-person meeting of the year.

Hosted by the Türkiye Tourism Promotion and Development Agency (TGA), under the auspices of the Ministry of Culture and Tourism of the Republic of Türkiye, the meeting is supported by the Istanbul Metropolitan Municipality (IMM), the Istanbul Convention and Visitors Bureau (ICVB), and the Hotel Association of Türkiye (TÜROB).

This important gathering will bring together global industry leaders and Türkiye’s key business events stakeholders to co-develop strategies shaping the future of the international meetings and congress sector. It will also shine a spotlight on Istanbul’s rising status as a world-class destination for large-scale international events.

The five-day programme will include high-level strategic discussions, knowledge-sharing sessions, and immersive experiences showcasing Istanbul’s outstanding business events infrastructure — from cutting-edge convention centres and expanding accommodation options to the exceptional global connectivity offered by Turkish Airlines and Istanbul Airport (İGA), one of the world’s largest aviation hubs.

Opening remarks were delivered by Sissi Lignou, President of IAPCO, which was followed by an Advisory Board Meeting with participation from local hosts addressing global trends transforming the meetings industry.

Lignou said: “Istanbul represents the perfect harmony between heritage and innovation. The city’s energy, connectivity, and creativity continue to position it among the most dynamic congress destinations in the world.”
 

The Istanbul Council Meeting also serves as a platform for IAPCO to review its 2025 achievements and define strategic priorities for 2026, including the next phase of its Education and Accreditation initiatives, global EDGE Seminars, and sustainability-focused destination partnerships.

Sinan Seha Türkseven, General Manager of TGA, said hosting the IAPCO Council in Istanbul offers a unique opportunity to demonstrate Türkiye’s leadership and capacity in the global meetings industry.

“We believe that collaboration with IAPCO and its international network will further elevate the global competitiveness of Istanbul and Türkiye in the meetings industry.

“Through the combined efforts of TGA, the Ministry of Culture and Tourism, IMM, ICVB, and TÜROB, this event reflects Türkiye’s commitment to strengthening international cooperation, innovation, and sustainability in the business events sector,” said Türkseven.

For more information and to find accredited IAPCO PCOs, visit the website 

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UNICEO® yesterday appointed Julien Feuger as Vice President for France. Currently Director, Global Congresses at BeOne Medicines, Julien Feuger brings over twenty years of international experience across France, Spain, and the United States, where he has held senior leadership roles in event strategy and communication.

Prior to joining BeOne, he served as Global Lead, Events & Branding at Almirall and Head of Congresses & Events at AbbVie France. He also contributes to academic programmes in event strategy and management, notably at the University of Barcelona and the International School of Event Management and Communication in Madrid.

In this voluntary role, Mr. Feuger will be responsible for the leadership and development of the association in France as well as a Board Member of UNICEO International. In this new role, he will work alongside the UNICEO® France members. 

Laurent Fuchs, UNICEO President declares: “Throughout his career, Julien has demonstrated the strategic importance of communication and event marketing while sharing his expertise with the leaders of tomorrow A long-standing and dedicated member, he has contributed to various initiatives within the association, including our last international congress. We are confident that he will bring fresh energy to an already solid French network (ten years strong, with more than 350 member) and lead it to new heights.”

“The modern event professional operates in a world that is faster, louder, and more complex than ever,” says Julien Feuger. “Yet amid that noise, our discipline remains one of the few capable of combining strategic vision with operational precision, creativity with rigor, and empathy with structure.

We know how to bridge communication, culture, and business. UNICEO® recognises our essential role: we are not merely executing experiences — we are shaping how organisations connect, engage, and evolve. To me, UNICEO® is today the only network capable of uniting our talents, encouraging knowledge sharing, and promoting a lasting, human impact in both corporate and community events."

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Ottawa Tourism and The Hague & Partners Convention Bureau welcomed a group of key buyers to a morning meeting during IMEX America, taking advantage of the event to celebrate their joint bid for the International Statistical Institute (ISI) and to keep their partnership alive in hosting association meetings as international partners.

The two convention bureaux first formalised their cooperation in 2019 and continue to work side by side on joint sales, shared research and coordinated client introductions under a memorandum of understanding that was renewed last year, following five years of initial success. The breakfast in Las Vegas was the latest example of their ongoing co-operation.

The morning event at IMEX was particularly timely as it coincides with the conclusion of a productive two cycle collaboration with ISI:

• Ottawa hosted the 64th ISI World Statistics Congress in 2023 at Rogers Centre Ottawa
• The Hague is hosting the 65th edition this week, 5 to 9 October 2025, at World Forum The Hague.

Of particular note is the fact that the 63rd ISI World Statistics Congress was originally due to take place in The Hague in 2021, before being postponed to 2025 due to the pandemic.  The destinations were already collaborating as partners for ISI, but they adapted their approach and support for each other and the client to respond to the significant change in plans.

A spokesperson from The International Statistical Institute underlined the advantage of the combined approach across the two congresses. “Ottawa and The Hague worked with us as one team. We had early visibility on constraints, streamlined support for visas and accommodation, and consistent attention to legacy and opportunities for young statisticians. The continuity between the two destinations helped us deliver a stronger congress for our community.”

Working as one team across both destinations, the partner cities aligned their bids to deliver world leading congresses, venue plans and city services, accommodation and additional meeting space, whilst keeping legacy at the centre of both events, including a significant programme of short courses and education for statisticians from all fields of statistics.

Stephanie Seguin, Vice President, Sales, Business and Major Events at Ottawa Tourism, said the approach is designed around client outcomes. “When destinations share sector intelligence and plan together, organisers see the benefit in real time. Ottawa delivered a strong platform for ISI in 2023, and our joint work with The Hague has supported a smooth handover into 2025 so the scientific programme and the delegate experience could grow from one edition to the next.”

Building on that continuity, Bas Schot, Head of The Hague and Partners Convention Bureau, noted how the partnership shows up on the event floor and in the city. “This collaboration is practical; it accelerates problem solving and it focuses everyone on legacy. As World Forum welcomes ISI this week, we are proud to champion women in statistics, young statisticians and innovation in statistics and data science, priorities that run through the programme and into the city.”

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SANCBE co-chair Eric Bakermans; ICCA Regional Director, Europe, Efi Koudeli; and SANCBE co-chair Matthias Schultze in Athens.

ICCA and the Strategic Alliance for the National Convention Bureaux of Europe (SANCBE) have announced a partnership that aims to improve the future of the international business meetings and events industry.

The announcement was shared at SANCBE's semi-annual meeting in Athens, during a highly productive gathering that brought together leaders from across Europe. This partnership reflects ICCA’s forward-looking approach: shaping the future of the industry while driving progress in the destination marketing sector and knowledge development for ICCA members and partners worldwide. 

The two organisations are jointly launching the first-ever survey focussed on understanding the future of learning and the academic landscape in the European business events industry. This initiative will provide a data-driven overview of current educational offerings, identify critical skill gaps, and look at evolving industry needs as part of ICCA's strategy to support lifelong learning and to offer valuable educational programmes to our community. 

Dr. Senthil Gopinath, CEO of ICCA, said: "ICCA's partnership with SANCBE is very long-term and this is yet another important step forward in our efforts to better serve destination marketing members. Initiatives geared toward identifying the needs of the industry with regard to academics are key to innovating toward solutions." 
 

SANCBE members met at their semi-annual meeting in Athens, 18-19 September. Photo: Thomas Gravanis. 

Survey findings will be used to develop a strategic action plan for the next three years — one that strengthens talent development, supports innovation, and ensures the industry is equipped to meet future challenges and opportunities. The survey results will also help shape the continuing development of ICCAUni, which aims to connect the academic and business events spheres.  

Matthias Schultze and Eric Bakermans, Co-Chairs of SANCBE, said: “One of SANCBE’s strengths lies in its ability to collect data across 29 European countries and agree on a shared analysis and strategic approach. This makes collaboration with ICCA not only logical but essential, as we combine forces to gain a clearer understanding of the education landscape in Europe and foster meaningful dialogue with academic institutions to drive its development.” 

The initiative will provide convention bureaus and DMOs throughout the European region with actionable information they can use to bolster educational offerings and partnerships with relevant academic stakeholders. 

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The New Zealand Business Events Bid Champions Awards 2025 celebrated the industry leaders and academics who won international conferences for New Zealand through the Conference Assistance Programme.

Tourism New Zealand recognised the conference champions who successfully bid for high-profile events during the past year in a ceremony at Eden Park in Auckland (September 18).

Overall, New Zealand secured 64 conference wins in the last financial year with an estimated economic impact of $78.8m.

Tourism New Zealand Chief Executive René de Monchy acknowledged that these conferences not only enrich New Zealand’s visitor economy, but its universities, innovation hubs, key sectors, and communities.

“These bid champions have secured conferences in areas from health to the environment, law to information technology. Their dedication in bidding for these events means New Zealand will play a leading role in shaping the future of these sectors.”

With Tourism New Zealand’s Business Events team currently chasing 110 bids worth $185m, its highest ever value target, he urged more bid champions to come forward and help extend the conference pipeline.

“Tourism New Zealand’s Conference Assistance Programme offers funding and support for those who want to bid for an international conference.

“Hosting an international conference can help progress a bid champion’s personal and professional career, as well as showcasing the work of their peers, organisation, and New Zealand’s knowledge strengths on the world stage.”

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The International Association of Convention Centres (AIPC) today announced a new partnership with Business Events Industry Aotearoa (BEIA) to support the delivery of the AIPC ANZ Academy, alongside the Australian Business Events Association (ABEA).

The AIPC ANZ Academy is a tailor made leadership program designed for convention centre and venue professionals, building future leaders through a five-day intensive program of expert lectures, practical venue-based learning, and networking opportunities. The 2026 edition will be held in Auckland from 16–20 February at the soon to open New Zealand International Convention Centre (NZICC).

AIPC CEO Sven Bossu said the addition of BEIA as a partner reinforces the Academy’s importance across ANZ: “BEIA’s involvement is a natural extension of the Academy’s purpose: to strengthen business events leadership through regional collaboration. With both ABEA and BEIA supporting the program, we are demonstrating a united industry committed to professional development and long-term growth.”

The International Association of Convention Centres (AIPC) is the global industry association for professional convention and exhibition centre managers. AIPC is committed to encouraging and recognising excellence in convention centre management, providing research, education, and networking opportunities to support its members worldwide.

Lisa Hopkins, Chief Executive of BEIA, said: “Opportunities like this are only possible due to New Zealand’s commitment and investment in world-class, purpose-built infrastructure. BEIA is proud to partner with AIPC, alongside our colleagues at ABEA, to deliver this programme, providing pathways and advancement for future leaders in our industry.”

Business Events Industry Aotearoa (BEIA) is the official membership-based association representing New Zealand’s business events sector. BEIA advocates for the industry at local and international levels, fosters professional development, and promotes Aotearoa New Zealand as a premier destination for conferences, incentives, and exhibitions. With a strong focus on sustainability and cultural authenticity, BEIA supports its members to deliver exceptional, world-class events.
 

Ross Steele, Chair of AIPC and CEO of Te Pae Christchurch Convention Centre, highlighted the value of a united industry effort: “The inaugural Academy proved the demand for relevant, practical and collaborative development opportunities in our region. With BEIA joining the partnership, we can ensure even stronger outcomes for participants and the industry. Together with both ABEA and BEIA, this demonstrates the strength of commitment we share to building the next generation of venue leaders.”

The AIPC ANZ Academy 2026 continues to build on the success of its inaugural year, offering participants actionable strategies to elevate performance, innovate in venue operations, and strengthen their professional networks across the Asia Pacific region.

The Australian Business Events Association (ABEA) is a united force representing the dynamic world of business events. ABEA enhances member’s success and elevates the industry at large through strategic advocacy, research, community development and community. As a powerful, united voice, ABEA lead advocacy efforts with data-driven insights that quantify the business events industry's impact and influence, shaping informed policy based on the needs of the entire industry. ABEA fosters a vibrant, supportive community that empowers business events professionals at every career stage, providing opportunities for growth, networking, and collaboration.

Program delivery will again be led by Melbourne based Revstar Group, with full program details and registration opening soon here

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Following the success of the inaugural AIPC and ABEA ANZ Academy in 2025, the International Association of Convention Centres (AIPC) in partnership with the Australian Business Events Association (ABEA) have announced the second edition of this tailor made leadership programme for convention centre and venue professionals to be held in Auckland, New Zealand from 16–20 February 2026.

The announcement was made by Sven Bossu, CEO of AIPC and alongside Ross Steele, CEO of Te Pae Christchurch Convention Centre and AIPC Board Member, and Peter King, Chairman of ABEA. The two leaders reaffirmed the commitment to growing professional development pathways within the region, with the 2026 Academy to be hosted at the soon to be newly opened New Zealand International Convention Centre (NZICC).

Peter King shared "The inaugural AIPC ABEA ANZ Academy was an outstanding success, with 100% satisfaction from participants and genuine impact felt across the board. What set the programme apart was not only the calibre of content and facilitators, but the opportunity for participants to engage in real-life venue scenarios and build lasting professional networks.

This is exactly the kind of capability-building our industry needs — practical, collaborative and regionally focused. We are proud to support its return in 2026."

Ross Steele added, “Bringing the Academy to Aotearoa New Zealand in its second-year signals AIPC’s commitment to deeper regional engagement. It ensures we are supporting venue leaders across the region with a focus on relevance, access, and excellence.”

The AIPC ANZ Academy 2026 will again offer a five-day intensive programme combining expert led lectures with hand on learning experiences to explore the latest in venue leadership and convention centre management. Participants will gain actionable strategies to elevate operational performance and drive innovation in their own venues.

Prue Daly, General Manager of NZICC, shared her excitement at hosting the Academy’s second edition: “We are honoured to host the AIPC ANZ Academy in Auckland, its first time in Aotearoa New Zealand. The Academy’s focus on nurturing regional talent aligns perfectly with our vision to be a catalyst for world-class experiences and leadership excellence. We look forward to showcasing the very best of New Zealand’s manaakitanga.”

To ensure the continued success of the programme AIPC will again collaborate with Stephanie Martin from Revstar Group, a Melbourne based management agency with expertise in business events and programme strategy as the official programme delivery partner.

Full details and registration for the AIPC and ABEA ANZ Academy 2026 will be available soon here 
 

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Cvent announced today a new three-year agreement with AIM Group International, a renowned organisation specialising in connecting people, brands, and communities through events and conferences.

Through the agreement, AIM Group International will utilise the Cvent Supplier Network to streamline hotel and venue sourcing processes across its global client base and international offices. Cvent's technology helps centralise request-for-proposal (RFP) activities, enhance reporting accuracy, and accelerate the sourcing process for hotels and venues across Europe and around the world.

As trusted names in the meetings and events industry and with a long-standing presence in the regional markets, AIM's broad adoption of the Cvent Supplier Network is expected to help increase engagement and interest in online hotel and venue sourcing.

The announcement reflects Cvent's strength as a global marketplace—event organisers sourced a record-breaking $16.5 billion in MICE business value in 2024 alone. The announcement also highlights the growing importance of adopting industry-wide standards for meetings and events sourcing across Europe.

"As a global event and hospitality technology leader, we’re proud to support organisations like AIM Group International as we set the standard for enhanced MICE sourcing and successful outcomes," said Scott Lockey, Cvent Vice President of Partnerships. "Over the next three years, our technology will empower their diverse portfolio of clients with easy-to-use technology, ultimately enhancing event success and client satisfaction."

ICCA has announced the renewal of its strategic partnership with BestCities Global Alliance.

The two organisations have signed a new three-year agreement to continue the Incredible Impacts Programme, an initiative that showcases the influence of international association meetings.

Co-founded by ICCA and BestCities in 2017, the Incredible Impacts Programme uses a global platform to celebrate the “beyond tourism” value of meetings and advance their positive societal impact. The initiative offers two cash awards each year: a main grant of $20,000 USD and a seed grant of $5,000 USD.

Winning associations are selected for their demonstrated dedication to legacy creation and showcasing how international meetings can drive societal progress, propel innovation, and provide solutions to current healthcare, economic, and environmental issues. 

ICCA CEO Dr. Senthil Gopinath said: “Our continued partnership with BestCities reinforces a core belief that both organisations share: that international association meetings are powerful drivers of positive change. The Incredible Impacts Programme is a global platform that highlights innovation, purpose, and the transformative potential of global meetings and events. It showcases how associations are delivering exceptional events and also addressing key issues around the world, creating lasting legacies. ICCA is proud to back this initiative, and we look forward to supporting more outstanding organisations.” 

Loren Christie, Managing Director of BestCities Global Alliance, said: “International association meetings drive economic growth while advancing knowledge and addressing critical issues across multiple sectors. Through the Incredible Impacts Programme, we are proud to spotlight transformative projects that fundamentally improve society — from healthcare training in underrepresented regions to empowering survivors of domestic violence. We are thrilled to renew our partnership with ICCA, enabling us to continue providing grants to associations creating meaningful change while inspiring others to embark on similar journeys of impact.”  

Incredible Impacts finalists present their initiatives at the ICCA Congress each November, where a jury panel and Congress participants determine the recipients. Past winners have set benchmarks for excellence, inspiring global associations to integrate legacy initiatives into their event strategies.

In 2024, the European Academy of Childhood Disability (EACD) was awarded the main grant. The International Cartilage Regeneration and Joint Preservation Society (ICRS) received the seed grant.
 

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The International Federation of Exhibition and Event Services (IFES) has announced a two-year strategic partnership with the International Congress and Convention Association (ICCA), formalised through a Memorandum of Understanding (MoU) signed at IMEX Frankfurt this month.

Bringing together two globally influential communities, the partnership connects IFES — representing leading providers of exhibition and event services, including design, AV, and technical production —with ICCA, whose network spans the breadth of the international association meetings sector. Together, these organisations operate in over 100 countries and represent thousands of professionals dedicated to delivering quality, driving innovation, and championing sustainability across the business events ecosystem.

On ICCA's side, this partnership marks a step forward in its mission to foster global collaboration, drive knowledge exchange, and advocate for sustainable, innovative practices across the international meetings and events industry. By aligning with IFES, ICCA strengthens its connection with the global events supply chain, bringing together two influential communities committed to excellence.

ICCA's CEO, Dr. Senthil Gopinath, stated: “This partnership with IFES reflects ICCA’s dedication to uniting all facets of the global events industry. Together, we’re not only expanding our reach, we're also creating new opportunities for learning, innovation, and sustainable growth that will benefit our entire community.”

A cornerstone of this alliance is a shared focus on education and professional development, fostering collaboration between the two organisations and spotlighting innovation, sustainability, and emerging trends. ICCA and IFES will also exchange select research and educational resources to further enrich their respective communities.

Jörg Zeissig, President of IFES, stated: “Partnering with ICCA enables us to expand our global reach and takes a significant step forward in our mission to foster global collaboration across the various businesses within the exhibitions and events industry. By combining our resources and expertise, we aim to create innovative educational opportunities and advocate for sustainable practices that benefit our members worldwide.” 

IFES looks forward to working with ICCA to shape the future of business events through shared knowledge, stronger partnerships, and a commitment to progress.
 

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The Events Industry Council (EIC) and the Joint Meetings Industry Council (JMIC) announced a new collaboration to align efforts in three critical areas: advancing sustainability within the global events sector, advocating collectively on behalf of the business events industry, and producing the next global Economic Significance Study in partnership with Oxford Economics.

This collaboration brings together two of the industry’s leading global organisations, uniting their respective networks and expertise to strengthen the voice, influence, and long-term resilience of the business events community worldwide.

With the global industry navigating heightened uncertainty — ranging from shifting regulatory frameworks and macroeconomic volatility to evolving geopolitical conditions — the need for coordinated action has never been more important. This collaboration aims to help industry stakeholders respond proactively and strategically in a period of accelerated change.

The collaboration will focus on three priority areas:

• Sustainability Alignment: JMIC’s Net Zero Carbon Events initiative and the EIC Sustainable Event Standards will be leveraged in parallel to accelerate the industry’s transition towards more sustainable events. By aligning resources and frameworks, the collaboration will support a more coordinated and effective approach to environmental and social responsibility across all levels of the events ecosystem.
   
• Unified Global Advocacy: In today’s complex and rapidly evolving policy environment, where travel restrictions, carbon regulations, and geopolitical tensions continue to shape industry operations, the two Councils will collaborate on advocacy efforts to amplify the industry’s voice and ensure it is recognised as a vital contributor to economic development, innovation, and societal progress.
   
• 2026 Economic Significance Study: Beginning in 2025, the EIC and JMIC will work together with Oxford Economics to produce the next global Economic Significance of Business Events Industry report, to be released in 2026. This seminal research will provide updated insights into the size, scope, and strategic importance of the business events sector across international markets, offering critical data to inform public and private sector planning.

“The business events industry plays a critical role in knowledge exchange and economic growth,” said Dr. Senthil Gopinath, 2025 Chair of the EIC Board and CEO of the International Congress and Convention Association (ICCA). “By aligning our priorities and actions, we send a powerful message about the collective value we bring to communities and countries around the world—and reinforce our ability to thrive amid uncertainty.”

James Rees (cover photo), President of the Joint Meetings Industry Council and Executive Director of Excel London, said: “This collaboration is built on the principle that unity brings strength. Using our areas of strength together we can deliver greater impact, influence policy, and demonstrate the immense value of our industry on a global scale—in particular, as we adapt to the evolving global landscape.”

Alexander Alles, Executive Director of JMIC emphasised that “Through this strategic partnership both Councils will amplify our collective impact on the global stage for the benefit of our industry. By aligning sustainability efforts, strengthening advocacy, and delivering robust economic insights, we are equipping the business events industry with tools to drive meaningful progress.”

Amy Calvert, President and CEO of the Events Industry Council said: “This partnership reflects our mutual commitment to advancing the role of global business events as a driver of global economic and social progress. By working in concert, we can accelerate these efforts, advocate more effectively, and provide the resources and data our stakeholders need to build capabilities and make informed decisions— especially in this era of growing complexity and unpredictability.”

Both EIC and JMIC view this partnership as a significant step forward in strengthening industry collaboration, building resilience, and shaping a more sustainable and impactful future for global business events.
 

Published by Meeting Media Group, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

The AIPC and Paratus have announced a strategic partnership for cyber security for the association and its members.

As the world increasingly sees different cyber attacks through different mediums and techniques; the AIPC and Paratus have been working since 2022 to gain crucial intelligence from the worldwide members to create cyber understanding and has created the worlds first collective security network to allow independent centres to actively fight against these cyber threats.

This partnership aims to provide comprehensive cybersecurity defenses across the association’s network of convention centres, ensuring that sensitive data, financial transactions, and personal information of event organisers, attendees, and exhibitors are fully safeguarded and that despite each centres independence; that collectively they are stronger together because of the AIPC Cyber Resources.

As the events and convention industry continues to embrace digital technology, convention centres are increasingly vulnerable to cyberattacks, including data breaches, ransomware, and other malicious activities.

Paratus: “The issue we keep coming back to is that we are a human interface with technology”

Sven Bossu, CEO of the AIPC, said: “We are excited to partner with Paratus. They have been working diligently with our association for a number of years with different parts including intelligence, specialist detailed webinars and interactive session to allow maximum engagement around cyber security to ensure the safety and integrity of the services our convention centres provide. As the events industry evolves, so do the threats facing our facilities. This collaboration allows us to stay ahead of the curve and provide peace of mind to our members."

Robert McClure, Director of Paratus said: “Cybersecurity is critical in today’s interconnected world, and we are proud to strengthen the digital defenses of the AIPC convention centres as well as to have created this collective network for the members. We are resolute in our unwavering support to these centres. Together, we are building a more secure environment so that they the members can deliver successful events without the constant fear of cyber threats.”
 

Published by Meeting Media Group, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.

ICCA and the American Society of Association Executives (ASAE) have renewed their memorandum of understanding (MOU), reaffirming their commitment to collaborate and strengthen engagement within the international association meetings sector.

Building on a strong foundation of partnership, the two organisations will continue working together to expand opportunities, develop impactful educational resources, and foster a supportive global network to address the evolving challenges facing associations today. 

The two organisations will work together to focus on content, learning experiences, and initiatives that resonate with the global business events community and association members, and collaborate to align on mutual strategic goals.    

Several areas of focus are outlined, including supporting global associations as they navigate geopolitical situations and dealing with generational shifts and how this affects the workforce in the industry, including pertinent topics like AI, inclusivity, and talent strategies. Associations must address these pressing issues to remain relevant to their members.  

The agreement also stipulates that the two organisations will engage in shared content development, exploring possibilities for joint publications, research reports, and educational materials that can be distributed across both organisations' channels, strengthening resource accessibility for members.  

ICCA CEO Dr. Senthil Gopinath said: "Our partnership with ASAE demonstrates ICCA's continued commitment to building relationships with leadership organisations such as ASAE, as we work together to support joint educational and logistical goals. This agreement is a strong milestone on our journey toward providing the best resources for our American members and for all business events professionals in the region." 

The partnership between ICCA and ASAE also includes membership and event registration exchanges, in an effort to encourage collaboration and connection among the two groups' membership communities. 

ASAE President and CEO Michelle Mason, FASAE, CAE, said: “ASAE’s collaboration with ICCA reflects a shared commitment to fostering a truly global association community. By combining our strengths, we can co-create resources, share knowledge, and support our members in navigating the complex challenges facing our sector — from geopolitical shifts to workforce evolution and emerging technologies. We look forward to working together to deliver meaningful value to the international business events ecosystem.”

The International Association of Professional Congress Organisers (IAPCO) and the Australian Business Events Association (ABEA) have announced a new Strategic Partnership that will bring mutual benefits to members of both organisations.

This collaboration will strengthen the global meetings and events industry through enhanced knowledge-sharing, increased visibility, and collaborative opportunities.

Sissi Lignou, President of IAPCO said the on-going success and growth of the global meetings and events industry relies on collaboration between like-minded organisations and different stakeholders more than ever before.

“As we navigate an ever-evolving industry landscape, fostering collaboration between organisations who stand for the same values, is crucial for the ongoing success and growth of the global meetings and events industry.  My thanks to our Past-President, Sarah Markey-Hamm and Melissa Brown for facilitating this important Strategic Partnership,” said Lignou.

Melissa Brown, CEO of ABEA, emphasised the value of partnership: “We are delighted to partner with the IAPCO. Our collective efforts will provide our members with exceptional value, critical industry knowledge, and the ability to connect on a global scale. There is so much knowledge to be shared. The more efficient we can share experience and knowledge across the globe, the easier it will be for our members to keep up to date with the latest developments,” said Brown.

The Strategic Partnership was formalised through a Memorandum of Understanding (MOU) set to last for three years. Key activities include:

• Membership Value-Add: ABEA and IAPCO members will benefit from collaborative engagements, including meetups at industry trade shows such as IMEX, IBTM, FIEXPO, and AIME. These opportunities will foster new relationships and potential business ventures.

• Knowledge-Share Collaboration: Both organisations will engage in ongoing collaboration through industry and online education initiatives. Planned activities include panel discussions featuring industry experts, the delivery of joint educational sessions, and discounted access for members to professional development courses.
   
• White Papers and Research: ABEA and IAPCO will co-write a White Paper to benefit both membership bases, along with sharing further relevant research and studies to enhance industry insights.

PCMA and Business Events Industry Aotearoa (BEIA) have signed a two-year strategic alliance further strengthening the APAC region's collaboration for driving social and economic progress through business events.

The alliance covers cross-promotion of educational events and benefits to grow brand presence and event participation. ​PCMA and BEIA will also collaborate on research allowing for greater knowledge of the scale and value of business events throughout the APAC region. ​ ​

“PCMA remains focused and committed to the advancement of the global business events industry, and the professional development and connectivity of those throughout the APAC community,” says Florence Chua, PCMA Managing Director, APAC (cover photo). “This important alliance provides a platform for collective growth - to deliver the knowledge, resources, and networks essential for growth and collaboration in the region.”

BEIA Chief Executive, Lisa Hopkins (on the right) says the agreement with PCMA signals major benefits for BEIA members and the wider industry.

“PCMA is the leading global association for the business events sector with strong interest in the APAC market. The mutual respect each organisation has for the other is an important feature of this alliance,” Hopkins says. “BEIA members will now have access to PCMA's exceptional education content and resources to foster their development. This will include working together to develop education sessions at each of the PCMA APAC and BEIA conferences. We will also collaborate for PCMA Convening Leaders, and offer free educational webinars for BEIA members,” Hopkins says.

PCMA will participate in MEETINGS in Auckland, New Zealand's largest business events trade show, which will include an education component in 2026.

PCMA and BEIA will also look to form a PCMA x BEIA Circle to curate New Zealand-based corporate event organisers into an exclusive micro-community for peer-sharing experiences. ​