Welcome to 'Alianza MICE Sudamérica'

18th Sep, 2020

The Bogota and Cundinamarca Convention Bureau announces the launch of a regional alliance to reactivate the events industry and increase business opportunities in South America.

In an unprecedented event, the Convention Bureaux of Bogotá, Buenos Aires, Lima, São Paulo and Quito Tourism, officially presented the creation of the South America MICE Alliance, which seeks to establish joint promotion and inter-institutional cooperation actions between these five destinations and their organizations for the promotion of the meetings industry, in order to contribute to the development, promotion and positioning of cities as MICE destinations, as well as increasing the uptake of events and meetings.

The tourism industry worldwide is experiencing a historic moment, with an impact never seen before, which has transformed it and given the opportunity to redesign itself in a strategic and timely manner. This year, the forecast for events worldwide pointed to an increase of 2.6% for Central and South America, a figure that marked us as the continent that expected the highest growth worldwide. Today, this alliance seeks to pursue the same objective, promoting the five cities jointly, seeking synergies that point to a responsible recovery, through what has been called, South America MICE Alliance.

The mutual cooperation agreement is based on three fundamental axes, on which actions that have been established and prioritized in the short, medium and long term will be carried out:
  • Axis 1: Exchange of good practices in terms of the operation of each Bureau, biosecurity protocols for the reopening and reactivation of the events industry;
  • Axis 2: Joint promotion campaign and image of the Alliance;
  • Axis 3. Exchange of leads and information that can be used by the other members of the alliance, in cases of success related to events already held in the destinations.

“The MICE South America Alliance is a clear reflection of growth as a region and we are convinced that, by working together, with empathy and solidarity, we will multiply positive results for each of our destinations. Through inter-institutional cooperation actions and in order to support the development, promotion and positioning of MICE destinations, we will contribute to increasing the number of events and meetings, thus generating higher foreign exchange and a recovery of the entire value chain of the sector,” says Liliana Orbegozo, Executive Director of the Bogota and Cundinamarca Convention Bureau.

Photo Caption: The six directors of Alianza Mice Sudamerica.

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