Valencia Tourism relaunches its Valencia Convention Bureau to promote meetings, incentives, conferences and events tourism in the city of Valencia. They will be more independent and committed to sharing the best of the MICE sector in Valencia, representing all the venues and main businesses.
To celebrate it, they have launched a new marketing campaign with the theme "VALENCIA, MEET SURPRISE" and a new promotional video of Valencia city. The campaign focuses on the 9 key elements that make Valencia an ideal destination for meetings and events: its gastronomy, climate, sustainability, safety, accessibility, nightlife, cultural offering, being a city of contrast and value for money.
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