The Prague Congress Centre has been awarded the recognised Czech Business Superbrands 2018 award in March 2018, which is awarded according to predefined attributes such as brand awareness, branding, innovation, or prestige. For the Prague Congress Centre this award means a reward for long-lasting and consistent efforts to develop the whole company. Superbrands is the independent arbiter of branding.
The Superbrands status can gain companies with an enviable reputation, with which, for example, customers associate significant values or have a personal relationship with them. The final decision is made by independent Brand Council expert committee consists of business, communication, marketing, media and marketing research professionals.
The Superbrands award 2018 means for the Prague Congress Centre prestigious appreciation of excellent brand position on the local market and support of long-term vision to be among TOP 10 congress centers in Europe and to keep number 1 position among congress centers in the Czech Republic.
"I am really glad, that after last year´s company rebranding, we receive so prestigious award as Superbrands 2018. The gain of this award is huge support of our activities leading towards a transformation of the company in a modern, efficient, pleasant, socially responsible and technologically advanced company with first-class services. We also support fulfilling our mission to create from the Prague Congress Centre a great and friendly place for inspiring scientific, medical, commercial and political meetings, that will help new projects for a better world“, says Lenka Žlebková, Sales and Marketing Director.
Supported by the Union of International Associations (UIA), the International Association of Professional Congress Organisers (IAPCO) and the Interel Group, the global public affairs and association management consultancy, Headquarters Magazines serve the needs of international associations organising worldwide congresses.