The São Paulo Convention & Visitors Bureau (SPCVB) actions overseas generate new opportunities for the tourism industry. Last week, 12 to 14 October, the SPCVB, supported by LATAM Airlines West Coast, and in partnership with the Rio de Janeiro CVB, held sales calls in the Los Angeles area in order to promote São Paulo and Rio de Janeiro as tourism destinations. The whole event was attended by members of both entities, such as Blumar, Consolid Brasil, Marriott Hotels, Palácio Tangará (Oetker Collection), Pertra Viagens Estratégicas, AccorHotels, Sheraton São Paulo WTC Hotel and Tivoli Mofarrej - São Paulo. Over 130 contacts were made during visits to major local agencies. In addition, tour operators and independent agencies were invited for breakfast at the Brazilian Consulate.
Moving forward, the SPCVB is also present at IMEX Las Vegas, which is taking place right now. On the first day of the fair, SPCVB and the Oficina de Visitantes y Convenciones de Guadalajara signed a mutual cooperation agreement for the development of opportunities. The agreement aims to take advantage of the similarity between the two destinations: both are important economic centres of their countries; leaders in the conference tourism sector and conventions in Latin America; industrial cities; and rely on a strong regional market.
“The SPCVB has been consolidating the company's proactive actions in promoting tourism, its infrastructure and partners, placing Sao Paulo in a distinguished position in the event, tourism and travel industry. The approach and exchange experience with cities - that are major sources of tourists and can truly be said to be major forces in the industry on the continent - help to develop new opportunities to attract national and international events", explains Toni Sando, SPCVB CEO.
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