Seoul Hosts Global MICE Experts for City’s 2015 MICE Week

10th Nov, 2015

The 2015 Seoul MICE Week is set to begin this week with a series of lectures and presentations from global MICE industry leaders. Set to kick-off on Friday, November 13 at Seoul City Hall and the Plaza Hotel, the MICE-focused week aims to create local public interest in MICE and to raise awareness of the MICE industry as a high-value sector for both the economy and in job creation.

The week’s main event, The 2015 International MICE Forum, will take place under the theme of “The Future of the MICE Industry and Global Business Meeting City”. It will include lectures from distinguished experts in MICE as well as a debate session. Slated speakers include Herve Bosquet, former director of the Brussels Convention Bureau, Samantha Allen, U.K.’s Vice Chair of Business Visits and Events Partnerships (BVEP), Laurent Chiron, Deputy Director of VIPARIS, and George Tanasijevich, President and CEO of Marina Bay Sands in Singapore.

The week is expected to bring together talented students, with high interest and potential in the MICE field, and MICE industry leaders for a time to discuss the future of the MICE industry as well as ways to improve the field in Seoul. Other planned programs for the week include the MICE Golden Bell Challenge, MICE Career Brainstorming and Discussion Session, MICE Career Exhibition, and the 2015 International MICE Forum.

The MICE Golden Bell Challenge is modelled after a popular KBS game show, The Golden Bell Challenge, and will have students compete in a series of MICE-related quiz challenges until one winner remains. During the MICE Career Brainstorming session, a panellist of professionals in the MICE field and young individuals aspiring to work in the MICE field will have the chance to discuss relevant issues such as how to begin a career in MICE. The MICE Career Exhibition will take place all day on Friday, November 13 (10 AM to 6 PM) in the Plaza Hotel’s Grand Ballroom as a special exhibition.

Seoul mayor Park Won Soon, who will open the 2015 Seoul MICE Week, expressed his aspiration saying, “We expect this forum will serve as a meaningful opportunity to discuss the future direction of the MICE industry, one of the core industries involved in our tailor-made creative economy model for Seoul.”

Seoul and Seoul Tourism Organization plan to share the MICE Week report via the official Seoul MICE homepage ( at a later date.

For more information about the week, please visit

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