Taiwan designed the most inviting campaign attracting many visitors to high five the Taiwan palm and receive love responses at the TAIWAN booth at IMEX 2016.
The High Five campaign, based on the well-known and fun way of greeting, wasset off by MEET TAIWAN, Taiwan’s MICE Promotion Program led by Ministry of Economic Affairs. The aim? To connect with interested buyers and show the world the warm Taiwanese hospitality. What surprised the buyers most was the corporate social responsibility (CSR) program embedded in the campaign, with which MEET TAIWAN plans to order an equivalent amount of exclusive Taiwan-designed souvenirs from World Vision, and raffle out the souvenirs at the next IT&CM Asia and CIBTM China exhibitions this September. The pass-on of the souvenirs symbolises MEET TAIWAN’s ever-lasting devotion to the world and the MICE industry.
At IMEX 2016, the welcoming palm of Taiwan generated 373% more traffic at the booth than last year, which was the best performance ever. The High Five campaign made its debut at IT&CM China 2016 and guaranteed the visitor to find extraordinary MICE activity suggestions with a warmth detector that transmits the high-five records to Facebook. Apart from the ever-highest quantitative performance, MEET TAIWAN received positive feedbacks from foreign buyers. One international MICE professional who had come to Taiwan for a corporate meeting before was impressed that the heat detector responded ‘Huashan Creative Park’, which was exactly the venue where she organised the party at that time. The elegance and historical building which boasts close relationship with the city’s development caught her eye and she couldn’t wait to visit Taiwan again.
The joint effort made by MEET TAIWAN and other central and local government administrations also demonstrated the solid power and competitiveness of Taiwan. The Taiwanese MICE representative group including hotels, PCOs, aircrafts and venues also showed Taiwan’s professional resources in servicing international meetings and incentive tours. Eyeing on the fruitful business opportunities, each presented special performances and themes in order to attract a higher number of international events to Taiwan.
Art, DIY & Polaroid
In addition to the High Five Campaign initiated by MEET TAIWAN, there were acutting silhouette performance to show the beauty of traditional arts, DIY of Taiwan’s famous Pearl Bubble Tea and tasting of traditional snacks of Taipei which many foreigners fall for, and the exclusive Taiwan Polaroid which left ever-lasting memory in the visitors’ hearts. With themes like “Taipei Makes Perfection” and “Meetings’ Port, Meeting Support”, Taiwan pavilion successfully stood out from other exhibitors and many companies were encouraged to sign up for meetings in Taiwan.
The High Five Campaign not only reached 170K+ Facebook users on MEET TAIWAN’s Facebook Page during the two exhibitions, but also sparkled at the IMEX booth with the creative and interactive warmth detector. The lantern-themed decorations and activities at the booth all represented the traditional culture and the beauty of Taiwanese folk life, inviting more visitors to experience the energetic MICE resources in Taiwan.
For more information, please visit www.meettaiwan.com
Taiwan’s MICE Promotion Program (MEET TAIWAN)
The Bureau of Foreign Trade, Ministry of Economic Affairs
Taiwan MICE Project Office, Ministry of Economic Affairs
Ad. by The Bureau of Foreign Trade, MOEA
Supported by the Union of International Associations (UIA), the International Association of Professional Congress Organisers (IAPCO) and the Interel Group, the global public affairs and association management consultancy, Headquarters Magazines serve the needs of international associations organising worldwide congresses.