Penang Virtual Roadshow to China 2021 Sets Stage for Industry Revival

Penang Convention & Exhibition Bureau (PCEB)’s inaugural Penang Virtual Roadshow to China 2021 (PVRTC 2021) was successfully carried out from 18 to 20 May. The first edition of the roadshow was focused on key regional China markets namely Beijing, Shanghai, Shenzhen, Guangzhou and Chengdu.

Throughout the 3 days, there were a total of 92 attended buyers together with 26 of Penang’s finest tourism and business events exhibitors. A total of 311 video meetings were carried out with 209 pre-scheduled appointments and 102 walk-ins.

As the roadshow also welcomed registrations from interested trade visitors, it successfully garnered a total of 88 trade visitors to the platform.

The opening ceremony was conducted fully virtual as well, with welcoming speeches by The Rt. Hon. Chow Kon Yeow, Chief Minister of Penang, The Hon. Yeoh Soon Hin, Penang State Executive Councillor for Tourism and Creative Economy, and Ashwin Gunasekeran, CEO of PCEB.

To entice visitors of the roadshow, as well as the participating buyers and exhibitors, PVRTC 2021 held virtual forums on each day of the show, which brought together travel and business events leaders from both China and Penang to discuss future meeting trends in the corporate and association sectors, as well as share on the recent developments and plans for the post-COVID-19 safe travel and business events landscape.

A few of the speakers include The Hon. Yeoh Soon Hin (Penang State Executive Councillor for Tourism and Creative Economy), Ms Liu Ping (Founder, China Star Ltd.), Mr Su Jicheng (Deputy Secretary General, China Civil Airports Association), Ms Shi Peifan (Training Director, Infinitus China), Ms Cefinny Teh (MBA) (Chairman of Women Development, Northern Hon. Secretary, Small and Medium Enterprises Association (SAMENTA) Malaysia)), Mr LAr. Fong Jeng Jong (Certified Landscape Architect, ILAM Northern Chapter) and many more. The sessions were moderated by Ms Alicia Yao (China Business Event Industry Committee, CCPIT-CSC), Ms Molly Zhu, (Deputy Editor-in-Chief/ Deputy Secretary-General/ Director, MeetingsChina) and Mr Shen Changhui (United Networks of International Corporate Events Organizers, Asia Pacific) respectively.