Based on research and input from global stakeholders, PCMA's plan will help the business events industry safely conduct business and thrive in the "next normal". Convening Asia-Pacific 2020, New EMEA Leader, Foundation Fundraiser, 2021 Convening Leaders are pieces of that puzzle.
Today PCMA announced the next steps in its global business events industry recovery plan – Recovery Discovery – at a series of digital broadcasts in Asia Pacific, EMEA and the Americas. The announcements provide PCMA members, partners and business event stakeholders all over the world with new opportunities to gain actionable insights and community connections that will help them be successful through the pandemic and beyond.
"PCMA is making bold moves to help our audiences – from business event strategists to destination marketing organizations to premier venues around the world - design strategies to regain lost ground and gain new footholds,” said PCMA president and CEO Sherrif Karamat, CAE. "We are in the business of human connections and today we are needed more than ever. Regardless of the channel, no one is better equipped than our industry to ensure that people with ideas and perspectives can safely connect."
Among the announcements shared on the PCMA Digital Broadcasts:
Together these initiatives provide a range of strategies to help PCMA audiences reestablish their communities, careers and businesses in the next normal. "While there is a long road ahead to full recovery, we must learn from our collective experiences and emerge with new value propositions that tap technology to reach new audiences," said Chicago-based Karamat. "Business events are not only a powerful catalyst for driving organizational success, but a key platform for economic and social transformation. This has never been truer, and never have we had a greater need for truly borderless human connection."
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