New Strategic Partnership of World Tourism Forum Institute and K.I.T. Group

The World Tourism Forum Institute and K.I.T. Group have entered a strategic partnership combining the industry-leading resources of the World Tourism Forum Institute (WTFI) with the world-class services and technology solutions of K.I.T. Group as a PCO brand.

The partnership will focus on the conception, organisation, and production of the Global Tourism Forum (GTF), which is being organised in conjunction with the planned G20 Summit, as well as up to six regional meetings designed as a road show on the way to the GTF 2022 and hosted in various destinations in Asia, Europe, Africa, the Middle East and the Americas.

As a leading international brand for tourism development and investment, the World Tourism Forum Institute is a global organisation dedicated to promoting emerging countries in the areas of tourism development, economic growth, tourism investment and workforce development within the tourism industry. In doing so, WTFI supports countries with its extensive market knowledge and various services in the field of tourism and marketing strategies, as well as through events of different formats to promote and support a country's image internationally. Thus, WTFI is a crucial multiplier for developing sustainable and environmentally friendly tourism and the creation of jobs.

Targeting policy makers, and wider travel and tourism industry, including MICE industry stakeholders, public and civil society organisations and investors, the Global Tourism Forum (GTF) is the largest business event within the global travel industry. Thousands of participants attend each year to discuss the latest trends in the industry in a variety of programme formats and to initiate forward-looking sustainable developments.

With its competence in the field of physical, hybrid and purely digital events, its comprehensive range of services and solutions and excellent network as well as its profound expertise in sustainable event formats, K.I.T. Group will support WTFI as a full-service agency for its future events. In doing so, K.I.T. Group will assist WTFI in the areas of SWOT analyses, event design, marketing, registration, sponsorship, financial management and hotel management, among others, and promises to create unique event experiences for the participants of the Global Tourism Forum and the regional meetings through an event design that is optimally aligned with the diverse target groups.

K.I.T. Group is proud to have been selected by the World Tourism Forum Institute as a partner for their events," said Jocelyne Mülli, Managing Director, K.I.T. Group. "All of us at K.I.T. Group are very excited to be able to host WTFI's high-profile events around the world and to support WTFI in its mission topromote the development of each host country's tourism offerings so that they become even more innovative, competitive and sustainable, in line with international standards."

"We believe that with our new partnership with K.I.T. Group, will help ignite the next chapter of WTFI’s strategic growth plan, and help transform into a truly global platform. Our vision is to launch a permanent ‘regional’ footprint on all continents, whilst our flagship event Global Tourism Forum, will remain an exclusive offering for certain discerning destinations wishing to be the voice of the industry in the coming decade,” said Bulut Bagci, President of WTFI. "As WTFI we are always trying to help transform local economies anddestinations through the power ofour events. Along with our new PCO partner, we hope to continue to make a positive impact on the world of travel and tourism."

For more information, visit the World Tourism Forum website