MyCEB gearing up for the 9th China Roadshow in April

4th Apr, 2019

Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia (MoTAC) together with 29 industry partners are gearing up for the upcoming annual roadshow to China, in April this year. Targeting meeting planners and incentive agents, MyCEB's 9th annual roadshow will cover four cities namely Beijing, Shanghai, Chengdu and into a new city, Shenzhen.

This cornerstone initiative by MyCEB aims to promote Malaysia as a corporate meeting and incentive destination to the outbound Chinese corporate meeting and incentive market, and to identify new business potential for Malaysia. Among the programmes lined up include a business presentation, workshop and a buyer-meet-seller session.

The mission will be led by Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB who will be actively pitching about Malaysia and supported by a strong Malaysian delegation comprising of state bureaus, hotels, unique venues, airlines, destination management companies, convention centres, hotels & resorts, venues and AV supplier.

The annual China Roadshow is expected to help further intensify the Ministry of Tourism, Arts & Culture’s on-going effort to tap into the lucrative China outbound market. This is in line with Visit Malaysia 2020 campaign to attract more business visitors to Malaysia and to showcase the best and latest of Malaysia’s offerings to corporate meeting and incentive groups from China.

Apart from providing a platform on B2B engagements between the participating industry players, MyCEB will be educating buyers on team building options in Malaysia during the roadshow. MyCEB will also be launching the new edition of the highly attractive Malaysia Twin Deal V (MTD V) programme, designed to add more volume to clients and corporate incentive and meeting planners. The V stands for Vibes, demonstrating the vibrancy and ‘colourful’ offerings of the deals and rewards.

MTD V’s objective is to cast a wider net of reward system for corporate meeting and incentive groups and planners through the structure of Deal 1, Deal 2 and the Accumulative Rewards category.

For more information on MTD V / the Roadshow, please contact us by email:

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