Miri Launches New Teambuilding Product for Incentive Planners

Sarawak’s northern city of Miri is taking active steps to attract new markets and increase delegate arrivals with an immersive teambuilding programme, Tribespirit Teambuilding.

After its initial launch in Kuching last year, this motivational programme made its way to Miri in a bid to open more options for national and international corporate meetings and incentive planners. During the day, members of the Miri Business Events Committee (MBEC) completed a circuit of physical challenges within the city that tested their leadership and teamwork skills. By sunset, it was a gala dinner overlooking the crystal clear waters of the South China Sea.

Unlike other traditional teambuilding programmes, Tribespirit Teambuilding is centred around the GoTeam mobile application to manage and monitor on-ground activities remotely using geotracking technology. Challenges are GPS-triggered and updates, feedback, and scores are kept in real-time to give the programme a more tailored experience.

“Miri is a well-known tourist destination with as much potential for corporate meetings and corporate incentives due to the magnificent natural and cultural attractions that surround this city,” said Miri’s Mayor cum MBEC Chairman, YB Adam Yii. “The teambuilding programme adds value to our industry’s existing tourism products and increases Miri’s value proposition as a whole. Our goal is to give the best, most motivating experience to incentive groups in Miri.”

As part of the strategic destination development plan, Business Events Sarawak (BESarawak) is working in close partnership with MBEC to ensure that Miri is ready for national and international meetings and incentives. “Our principal move this year was to expand the existing support system to attract more corporate meetings and incentive groups to Miri,” said Amelia Roziman, BESarawak’s CEO. “The support given to incentives houses, destination management companies, corporate organisations and alike for this particular segment is larger and more substantial than before.”

BESarawak and MBEC co-developed the programme with training and teambuilding provider Asia Ability and industry partners, Miri City Council and Sarawak Forestry Corporation to ensure that the experience was done successfully without compromising on the elements that make a teambuilding programme effective.