Messe Wien revolutionizes the congress business with Waytation

21st Sep, 2016

RFID and smartphone tracking is a thing of the past. Today modern performance analysis is called Waytation, is “made in Austria” and will be used on many occasions at the Messe Wien Exhibitions & Congress Center

Waytation offers a revolutionary plug & play solution for the precise analysis of customer, visitor or attendee behavior during events. Compared to previous methods the Waytation technology offers 100 % coverage, works in the background and is much cheaper than conventional solutions. Waytation only uses a small chip that, for example, could be attached to the visitor’s badge. Waytation does not require any app download, access to personal data or filling out questionnaires.

Waytation provides organizers with a cloud platform, where the generated data and analyses can be monitored and compared. Amongst others the system knows where visitors spend their time and what their dwell time is. It delivers a seamless solution to capture and analyze the full offline customer-journey, visualizes an exact summary, both chronologically and localized, of the whereabouts of the visitors. It also shows the number of attendees at the event’s sessions or lectures and it pictures the top-spots, either during the whole event. 

Reed Exhibitions, the exclusive operator of Vienna’s Messe Wien Exhibitions & Congress Center, was both motivator and promoter of the dynamic startup Waytation. Its premiere successfully took place during the 50th EASL (April 22-26, 2015), which was held at the Messe Wien. 

Messe Wien is Waytation Ready

After the EASL 2015 Reed Exhibitions soon decided to get the Messe Wien Exhibitions & Congress Center Waytation ready. As of today, every event taking place at the Messe Wien could be monitored and analyzed by the Waytation system.

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