Taiwan’s MICE Promotion Program (MEET TAIWAN) found 2015 a fruitful year with exciting accomplishments. According to statistics released by the International Congress and Convention Association (ICCA), Taiwan ranked 4th in Asia, exceeding Singapore, Thailand, and India.
As a testament to the Program's efforts, Taiwan will be the host country for the 2021 Rotary Convention, which is expected to bring as many as 36 thousand rotary members and families from all over the world. The event promises to be the largest international convention Taiwan has held in twenty years.
Another milestone, the MEET TAIWAN original event marketing campaign—an annual Asia Super Team Competition—received several international marketing awards in 2015, including the SITE Crystal Award for Most Effective Incentive Marketing Campaign and the Stevie Gold Award for the category of Communications and Public Relations Campaign in Marketing.
The four-year Taiwan’s MICE Promotion Program project is now entering its last year, with targets set on bringing at least 330 international conventions, corporate meetings, and incentive tours to Taiwan in 2016, anticipating more than 243 thousand MICE visitors from abroad. Project strategies cover various aspects, and one is to continuously strengthen the internationalization of Taiwan's MICE industry by enthusiastically participating in major international MICE organizations and their activities.
Another strategy is to offer services meeting the needs of the mobile digital era by promoting high-tech MICE application services, offering QR code check-in and APP services, and also upgrading the official website www.meettaiwan.com to RWD in mid-2016. Another major task is to promote green MICE by offering consultations to event organizers regarding upgrading booth parameters to incorporate green standards, as well as assisting conventions, exhibitions, venues, and PCOs/PEOs with gaining ISO 20121 certification.
Regarding international publicity and marketing, MEET TAIWAN will promote itself at major international exhibitions focused on conventions and incentive tours (such as IMEX and IT&CMA), improve and expand its social media coverage (such as Facebook and Twitter), while also implementing precision marketing practices to enhance the reputation of the MEET TAIWAN brand through audio/video and interactive advertising. One more strategy to bring more corporate meetings and incentive tours to Taiwan and interest participants in taking time for site-seeing involves having the MEET TAIWAN office work hand-in-hand with the Tourism Bureau to further promote the TAIWAN VALUE GO discount benefits card. Such efforts are all aimed at encouraging international convention and exhibition participants from abroad to stay a few more days in Taiwan to enjoy local cultural events and attractions. In so doing, local characteristics and unique events can gain more international exposure.
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