MCE South Europe 2017, the MICE workshop will bring 80 buyers to Sicily

Sicily will host the third edition of the workshop MCE South Europe, from the 8th to the 10th of October 2017 in Catania, at Four Points by Sheraton Catania Hotel. The B2B boutique event is supported by Sicilia Convention Bureau and organized by Europe Congress, which organizes two more successful and top quality MICE business forums: Meeting Planners Russia and MCE Central & Eastern Europe.

The workshop, after the previous editions ‘Istanbul 2015’ and ‘Rome 2016’, will bring to Catania over 80 buyers. Participating event planners, between agencies (60%), corporate (25%) and associations (10%) will come from Northern and Western Europe (55%), Russia and Central and Eastern Europe (20%), North America (10%), Middle East and South East Asia (10%).

A great business opportunity for about 50 suppliers between Convention Bureaus, Tourism Organizations, hotels, event planners from South Europe, mainly from Italy and Sicily, the star of the upcoming edition. Two days and a half for B2B meetings offering unique opportunities for South European destinations and MICE providers to meet up face-to-face with selected worldwide meeting planners, having imminent interest in finding new business partners in South Europe for their pending inquiries. Furthermore, keynotes by international industry experts.

Asking Mr Alain Pallas, Managing Director of Europe Congress, about their choice for Catania and Sicily as the 2017 MCE South Europe host destination, he stated: “Historically Sicily has experienced a wide variety of cultures, which shaped the Island’s current progressive mentality and culture. Furthermore, Sicily is a true touristic gem, discovered by many already yet still being largely undiscovered within the meetings and incentive fields. Besides creating new business relations between event planners and MICE suppliers, our forum is also about the showcasing and promotion of South European destinations. Realizing the enormous MICE potential and the enthusiasm shown by the Sicilia Convention Bureau team, we decided that Sicily will host our prestigious 3rd annual MCE South Europe. We’re cooperating to create our best forum yet and are looking forward to hosting many South European MICE Suppliers and inviting the leading European and International event planners to beautiful Sicily“.

Many partners of Sicilia Convention Bureau have been actively involved to support the organization of the event and many others have already shown strong interest in participating as suppliers. A great opportunity for the local MICE industry. Mrs Daniela Marino, Director of Operations at the Bureau, said: “We are proud to have offered Sicily the chance to host such an important international event in the MICE industry. The exclusive format of the workshop will enhance what Sicily and its local suppliers are able to offer. International buyers will experience the destination and its strenghts on site, not behind a screen anymore. For Sicily this will represent an opportunity to show how and to what extent the MICE industry is relevant and is looking for growing fast. Sicily Convention Bureau steadily works with maximum effort to reach this goal. MCE South Europe Sicily 2017 is a signal: results and satisfactions have started showing up”.

For info, please contact Emanuela Maltese, Business Development Manager at Europe Congress, at em@europecongress.com