Roland Elter, Chief Commercial Officer at Maritim Hotels, will discuss the new Maritim Mini WeChat programme and provide key insights into the Chinese corporate travel market at the ITB China Preview Event, taking place on Thursday 9 March 2018 at ITB Berlin.
Roland explains: “Domestic business travel spend in China currently accounts for 75 per cent of the market, while numerous indicators suggest that international growth is set to increase in 2018.I look forward to discussing how Maritim is perfectly positioned to take advantage of these new developments by expertly combining meetings and accommodation, all under one roof.”
Maritim has multiple properties in China, 33 hotels across Germany as well as hotels in Mauritius, Egypt, Turkey, Malta and Spain. Its global portfolio includes centrally located city hotels, conveniently located airport hotels, coastal beach resorts and lakeside properties.
The international hotel group cover everything from meetings, events, conferences and incentives, providing first class deluxe accommodation and unparalleled catering facilities. Maritim Hotels operate first class and deluxe category hotels located throughout China (Shenyang, Changzhou, Wuhu), across Germany, Turkey (Belek, Side), Egypt (Sharm El Sheikh 3x, Luxor) and properties on the islands of Tenerife, Majorca, Mauritius and Malta.
A twenty-year hotel industry veteran, Roland directs all marketing and sales strategies, oversees consumer and field marketing activities, advertising and public relations and the brand’s loyalty programme. Roland has also guided critical user experience improvements to the maritim.de booking channel, strengthened strategic partnerships with major global distribution players and the launch of multiple mobile initiatives. Under his leadership, Maritim has become a leading hotel chain in digital marketing and sales distribution in Germany.
The ITB China Preview Event will take place at 16:00 at the Press Centre at the CityCuve Berlin, A-level, Room A1 Messedamm 26 in 14055 Berlin, Germany.
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