Malaysia continues to impress

Magazine:
3rd Oct, 2016
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It’s hard to keep track of all Malaysia’s wins. If we had to remember a recent one, it would be the 84thIFLA World Library and Information Congress (WLIC) that will take place in Kuala Lumpur in 2018. It indeed seems that Malaysia has plenty of assets to satisfy the most demanding meeting planners and delegates.

Led by the International Federation of Library Associations (IFLA), WLIC is an international flagship professional and trade event for the library and information services sector. When held in Malaysia, the eight-day annual congress is expected to draw over 3,000 participants from more than 100 countries, and to generate RM44.4 million in economic impact.

International education hub

The bid was led by the Librarians Association of Malaysia (PPM), with strong support from two agencies under Ministry of Tourism and Culture Malaysia, National Library of Malaysia (NLM) and Malaysia Convention & Exhibition Bureau (MyCEB), along with Malaysian Communications and Multimedia Commission (MCMC) and Kuala Lumpur Convention Centre (KLCC). IFLA board members said they were impressed by Malaysia's bid: additionally, the congress will fully maximise Malaysia’s growth potential as an international education hub and first-world knowledge economy.

With a mission to set a higher education standard and provide access to a wealth of library and informational services, PPM, NLM together with MyCEB aims to encourage understanding of the value and importance of high quality library and information services in the public, private and voluntary sectors. The IFLA strategic initiatives and objectives are aligned with Malaysia’s 2020 vision, to establish a social well-being community that will raise the profile of Malaysia internationally.

Through WLIC, Malaysia will be seen as a leader in cultivating a reading culture as well as providing a platform to advocate and promote the importance of library and information services that will result in societal, cultural and economic growth in the country.

All of Asia in one country

With a vibrant blend of Malay, Chinese and Indian culture (plus 47 other ethnic groups!) that is reflected in its diversity of food, language, architecture and lifestyle, Malaysia has often been referred to as the perfect representation of Asia. The country, as a whole offers an extensive and affordable trappings of Asia in one destination. Corporate and incentive planners will be thrilled to discover that there are many choices to choose from; whether its the lush tropical rainforest, or the idyllic island resorts for special CSR or teambuilding programmes, abundant wildlife, historic towns or simply the sophisticated cosmopolitan city life with unique venues.

Strategically located in the middle of Asia where 55% of the world’s populations reside, Malaysia is the perfect location for corporates looking to enhance their Asian network. Its value proposition of business events experience, ease of doing business and convenience coupled with unique cultural, nature and historical sites makes Malaysia an attractive offshore destination with all the comforts of home.

More information on www.myceb.com.my

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