Kuala Lumpur CC's Director elected to ICCA Board of Directors

Angeline van den Broecke (cover photo), Kuala Lumpur Convention Centre’s Director of Global Business Development & Marketing, has been elected to the International Congress and Convention Association (ICCA) Board of Directors representing the Venue Sector, at the 59th ICCA General Assembly recently.

On her new role at ICCA, Angeline said, “First and foremost, I would like to congratulate James Rees, ICCA President, on another leadership term as well as all re-elected and new ICCA Board Members. I am looking forward to continuing the efforts and hard work of the outgoing venue sector representative Anja Stas and very much look forward to working with Jonas Scharf who will be serving another term jointly representing the venue sector.”

“As a Board Member and representative of the Venue Sector, I am committed to driving collective momentum to pioneer business and economic recovery to keep our industry transforming and transacting, and to contribute and grow ICCA’s engagement platform across our industry supply chain and to strengthen ICCA’s membership so we can deliver more value to members.

“Of great relevance to me is for venues to be vocal and demonstrate the value they provide as social and economic drivers, we need to communicate the value of venues as important infrastructure assets to cities and communities. We need to keep our venues operating and delivering business events and ascertain what relevant information and support we can share as a sector to advance our recovery and progressive transformation,” concluded Angeline.

Her key areas of expertise are in global business development and acquisition, strategic marketing and organisational and destination growth initiatives as well as partnership and alliance engagement models, having worked extensively in both the public and private sector.

Alan Pryor, General Manager of Kuala Lumpur Convention Centre added, “On behalf of the Centre, we would like to extend our heartiest congratulations. Her leadership attributes, commitment and passion towards our industry is highly respected by her peers.  Her appointment is a direct reflection of the charismatic team of experts that is part of the Centre and the ASM Global network. Angeline’s appointment is a recognition for the Centre and an inspiration to all our team members to be steadfast and passionate in their aspirations.”

Rod Pilbeam, Chief Operating Officer Asia-Pacific, ASM Global commended, “During her time at the Kuala Lumpur Convention Centre, Angeline has regularly evolved the marketing strategy to ensure the continuing success of the Centre as a leader in Asia.  Angeline has also been a valued contributor to our combined group initiatives including our Advantage program around our Asia-Pacific centres.  Her experience in looking beyond just her home venue will stand her in great stead in making a contribution to our whole industry, particularly in the areas of data and knowledge about our business that we look for ICCA to bring together.”