A new online campaign launched by the Korea Tourism Organization’s Korea MICE Bureau division this month is offering overseas businesses and individuals the chance to win subsidized incentive trips to the country. Running until January 26th, the campaign invites corporate groups and individuals to answer a series of questions by video, with the best responses eligible for a series of prizes valued at KRW 30 million (USD $25,500) in total.
Dubbed “15 Seconds of Success”, the video contest, which was launched on January 6th, is being targeted at participants in China, Indonesia, and Thailand, three of Korea’s largest incentive travel feeder markets. During the event, entrants are presented with a question each week on the official campaign site, which may be answered individually or in groups of up to 3 in videos no longer than 15 seconds in length. Week 1, for example, invited entrants to outline their goals for 2016. Video entries should be submitted to the relevant social media channel for each country:
China: official Weibo page
Indonesia: official Indonesian Facebook page
Thailand: official Thailand Facebook page
The best video entries will be deemed eligible for a range of prizes, including:
The winning videos will be selected based upon content as well as social media likes, comments, and shares. Multiple entries are permitted.
Visit the official “15 Seconds of Success” website for more details on how to enter.
Korea has increasingly become a popular destination for incentive travel in recent years, particularly among Asia-Pacific companies. In 2015, the Korea Tourism Organization conducted a range of promotional activities across Asia, resulting in a number of corporate incentive trips to Korea in 2016. These include visits by Herbalife, Joymain, and Prudential, which will bring a combined total of 25,000 inbound visitors.
More information about incentive travel programs and other MICE services provided by the Korea MICE Bureau is available at www.koreaconvention.org. Korea MICE Bureau will also be hosting road shows in the following cities to show international meeting planners the many merits of Korea’s MICE industry.
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