Jeju: World's Representative Green MICE Destination

Grand Hyatt Jeju

Jeju, Asia's representative resort MICE Destination, wings for the world's representative Green MICE Destination leap forward!

To stay competitive in the ever-growing MICE market, Jeju Convention & Visitors Bureau (JejuCVB) is carrying out a large-scale Green MICE campaign. Making Jeju a true Green MICE destination and leading the global Green New Deal that South Korea as a whole has embraced, is a reality that cuts across the bureau's goals. This includes initiatives like the "Green MICE Slogan and Idea Contest" which was held in March 2021.

Through the MICE Slogan contest, the Green MICE campaign called 'WE GREEN JEJU' came to fruition and secured a certification mark based on that same slogan. Jeju CVB is promoting the Green Mice campaign through SNS Instagram events highlighting its natural wonders, local attractions and certification marks. It also presents calls for recycling and informs about the need for sustainability.

In addition, JejuCVB and the Jeju International Convention Center (ICC JEJU), along with other stakeholders across Jeju's whole supply chain, are seeking to obtain ISO 20121 international certification, which will provide guidance and best practices to help you manage your event and control its social, economic and environmental impact. 

In July, the Green MICE Forum was held with the goal of "minimising the use of disposable goods, using fair trade products, and using tumblers.” Organised by JejuCVB, it featured keynote presentations and special lectures on sustainability. On this occasion, Jeju’s Green MICE manuals were also introduced, designed to help MICE professionals operate in the most sustainable way.

Green MICE Forum

The Jeju Green MICE Manual is a customized guidebook for sustainable event operation targeting organisers, participants, participating companies, and facilities, in each field of the MICE (Meetings, Incentives, Conventions, and Exhibitions) industry.

Jeju, as a World’s Green MICE City, will be officially introduced at the Jeju Green MICE City Declaration Ceremony, scheduled in November. As such, the island is looking forward to growing beyond its image as one of Asia's cherished Resort MICE Destinations and to becoming a truly global sustainable MICE city.

Representative Green MICE Facility - Grand Hyatt Jeju

Grand Hyatt Jeju (cover photo) opened in December 2020, with a new vision of the Grand Hyatt brand applied to the island, reflective of its unique environment, and providing travelers with a first-class integrated resort service and hospitality. In particular, the hotel has focused on minimising its environmental impact by encouraging the reuse of bed and bath linen to protect its setting and guests' privacy.

In order to reduce paper waste, hotel menus and programme books are operated by electronic documents. All amenity packaging containers are made from eco-friendly plastic, and the toothbrushes are wood-based, not plastic.

Finally, the hotel is making an effort to protect the environment by effectively saving its energy, with the installation of front LEDs and solar panels, eco-friendly air filters and many charging stations for electric vehicles.

For more information on Jeju as a Green MICE Destination, please visit Jeju Convention and Visitors Bureau