Qualified national professionals and high-profile international buyers will distinguish the programme at Italy at Hand, The Event. It will be the first ever interactive MICE b2b on an international level and it will be held in Bologna from 1st to 3rd November and organised by Convention Bureau Italia. The event will in fact receive the very best of the national meetings industry together with top buyers on the international scene.
There has been an increasing flow of requests by Italian suppliers to participate in the event which continues until the closing date of 31st August 2018. The number of subscriptions arriving are far superior to the possible availability and will be assigned according to the requisites of available Italian conference space as well as the specifications of the buyers involved.
The interest shown by international buyers has been very promising and they will be selected in the first weeks of September according to the high standards of profiling that CB Italia practises in recruiting buyers. Most of the subscriptions are from decision-makers in the European meetings industry. This will require a careful selection of types ranging from corporate organisations to agencies and associations based in Europe. Special attention will be paid to our main markets of France, Benelux, Germany, UK and Spain.
Tobia Salvadori, Bureau Manager of CBItalia, has this to say: “We are very pleased with the international attention that Italy at Hand is creating and the great interest to participate in the event with numerous requests coming in. In fact, such events in Italy require a careful selection of buyers to guarantee the proper promotion of the objectives in mind to an interested international audience. It is with great satisfaction that I can point to the fact that CBItalia is capable of bringing in buyers directly to Italy thanks to our successful experiences in BIT 2018 and the even more recent HCSC International which has just closed and where CBItalia was able to confirm 60 highly qualified international buyers. Such an ample capacity for market penetration will be the guarantee in the selection of all the participants in our first MICE business event – Italy at Hand”.
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