ICC Sydney: It's Showtime

International Convention Centre Sydney (ICC Sydney) just launched its opening campaign – IT’S SHOWTIME – at international business events trade show, IBTM World, in Barcelona.

The centre’s new venues recently executed a full dress rehearsal of 30 events to test the venue, its operations and its people ahead of a December opening.

The stage is now set for delegates, exhibitors, keynote speakers, performers and guests to take their place in the world class facilities, which include five star convention and exhibition centres, 8,000sqm of meeting room space, 35,000sqm of exhibition space and a stunning 5,000sqm open air event deck. Australia’s largest Grand Ballroom and three impressive tiered theatres, including the 8,000 seat ICC Sydney Theatre, will also be on show.

As the doors open and Sydney’s business events landscape is transformed, Geoff Donaghy, CEO of ICC Sydney, said the $1.5 billion destination will deliver a paradigm shift in the events industry, and that IT’S SHOWTIME – a multi-platform marketing campaign that uses theatrical pizazz to showcase Australia’s premier exhibition, convention and entertainment venue – brings this to life.

“The stage is set, the dress rehearsals have been applauded, and we are ready to dazzle. We know that ICC Sydney will fundamentally change the way events are experienced in Sydney, and are committed to ensuring that every event is a show to remember. This promise has already allowed us to secure more than 400 bookings, ahead of our opening, and we can’t wait to deliver on our spectacular potential. ICC Sydney is a flexible and fully-integrated precinct, offering industry leading technology, professional service and a year-round calendar of dynamic business and entertainment events, all in one place. It will draw the biggest corporate and consumer events from around the globe to our city, from the World Congress of Accountants and OpenStack Summit, to Amway China and International Bar Association” he said.

ICC Sydney is already operating to a new industry benchmark and can cater to every event type and request.

Click here to play It's Showtime video.

More info at: http://www.iccsydney.com.au