Hangzhou - where MICE planning is a stroll in the park

An oasis of peace and beauty for locals escaping the stress and hubbub of the urban life for centuries, Hangzhou, the capital and largest city of the Zhejiang Province, is nicknamed the ‘back garden’ of Shanghaiby domestic travellers.

Hangzhou’s reputation has grown even more in recent years, though. Now, its picturesque beauty, rich culture, and vibrant economy have placed it squarely in the limelight as a prime MICE destination.

Hangzhou’s breathtaking natural offerings include the tranquil waters of the West Lake, the grandeur of the Qiantang River, and the rustic farming life on the Xixi Wetlands. Delegates can enjoy these sights during their pre-event or post-event tours, and take the opportunity to relax and unwind amid the spectacular scenery. Meanwhile, Hangzhou’s delicious food, traditional silk and tea trades, and classical architecture will be a joy to explore for those looking to get a taste of authentic Chinese culture.

Thanks to the efforts of Hangzhou’s authorities, weaving Hangzhou into MICE programmes have never been easier. The city’s MICE Tourism Association has become a one-stop service for MICE planners to reach out instantaneously to other MICE partners like luxury hotels, exhibition halls, convention centres, travel agencies, airlines, and tourist attractions.

Hangzhou is well-connected within China’s domestic and international transportation network – in fact, Shanghai is only 40 minutes away with the construction of a new bullet train. Meanwhile, the Hangzhou International Airport connects visitors with direct flights to destinations spanning the globe including the Netherlands, France, Japan, South Korea, Singapore, and Malaysia.

Besides its natural assets and accessibility, Hangzhou also boasts a coveted place on the frontline of China’s economic growth. This makes it the perfect access point for delegates looking to forge partnerships with its dynamic private sector and the city’s key industries, which include IT, pharmaceuticals, outsourcing, and leisure.

Hangzhou’s booming economy has influenced its exhibition industry, turning into far more than just a pretty leisure tour destination. In 2000, the city government decided to relaunch the West Lake Expo, the last edition of which occurred in 1929.

Since then, the city has continued to develop its MICE capabilities, transforming it into an attractive host city for numerous conventions and exhibitions. Hangzhou is now recognised as a “Top 10 City for Conventions and Exhibitions in China” and a “Top 10 City as aConvention Tourism Destination in China”.

Experience everything this premier MICE destination has to offer, and plan your event there today!

Business Events Hangzhou, China.

For more information, please visit: www.micehangzhou.com/en/