Driving social and economic change, Business Events Strategists chart a new course at PCMA’s European Influencers Summit

3rd Sep, 2018

The international business market is on the precipice of what some consider to be the second industrial revolution, a wide-sweeping sea change that can usher in new industries to Europe. 

More than 150 business events executives and senior-level managers will actively participate in shifting mindsets and traditional approaches to propel their own brands, while transforming their organisations and communities through business events at the 2018 PCMA European Influencers Summit, taking place from 23-25 September at the Barceló Sevilla Renacimiento hotel in Seville, Spain.

The two-day event provides a foundation and framework for customised education programmes and peer-to-peer interactions aimed at globally transforming international business events.

“The purpose of the European Influencers Summit is to provide industry leaders with a unique opportunity for education, networking and knowledge exchange in a relaxed, but sophisticated environment,” said Luca Favetta, PCMA regional businesses director for EMEA. “Our promise is to leave participants inspired and equipped with new ideas and know-how to grow their organisations and events, as well as transform their own thinking.”

The European Influencers Summit is designed for association executives, corporate business events leaders and other business professionals. It provides access to thought leaders from outside and within the business events industry, and insight into why exponential business model transformation is essential to creating value in a dynamic industry.

Swedish economist and author Kjell Nordström will open the summit with his session entitled “Europe’s New Reality” as he predicts that the world will become even smaller over the next few decades, as businesses evolve from multi-national to multi-urban.

Other speakers include:

  • Stephen Rose, Senior Vice President of Communication Services at Siemens AG and Dale Parmenter, CEO at DRP Group, who will discuss the role of analytics in a data age;
  • Workplace innovation expert Yolanda Triviño, founder and CEO of Valkira Hub Space, will inspire attendees to create a culture that creates a diverse pool of talent;
  • Bernardo Hernádez, General Partner of e.ventures, will speak about how to leverage technology to propel engagement strategies;
  • Julie Williamson, Chief Growth Officer of Karrrikins Group, will speak about how businesses can differentiate in a disruptive marketplace.

Information and registration for PCMA’s 2018 European Influencers Summit is available at pcma.org/european-influencers-summit.

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