Dedicated Association Meetings Education at The Meetings Show

The Meetings Show features a comprehensive education programme with a stream dedicated to those working within the association sector.

“The association meetings market is very important to us and we have created a specific education platform for association planners,” comments Steve Knight, Event Director. “And of course many of the other nine education streams will also appeal to association meeting planners – including focuses on healthcare, technology and meeting design.”

Association education highlights include:

Creating a Legacy for Your Event
Speakers: Michael Foreman, Founder, Kindology; David Kaur, MPhil, Head of Congress Unit, ECCO

Today, it is not enough for organisations to have a simple CSR project for conference delegates. Addressing a community’s unique needs through socially or environmentally responsible programs is essential to creating a lasting impression. Hear examples of successful legacy programs and how to work with local partners to create an engaging, impactful program. Learner Outcomes:

• Recognise the various forms in which leaving a legacy can take.

• Apply best practices from meeting professionals who have implemented successful legacy programs.

• Develop ideas for how your next CSR programs can further engage with the local community. 

Creating Value in Associations

Speaker: Phil Allen, CEO & Value Creator, CVM€

Are associations still relevant in the 21st century, in the world of e-networking, Twitter and Facebook, LinkedIn and the like? How can associations make themselves relevant? How can associations create value for their members? Challenged by falling memberships, declining attendances and squeezed revenues and margins, association meeting organisers can come along and hear how to rise to these challenges.

10 Innovative Meetings Ideas from Other Associations

Speaker: Linda Pereira, Executive Director, CPL Meetings and Events

There is a tremendous competition between similar associations, producing similar events for similar audiences. At this precise moment, the meetings world seems to be at a tipping point – a critical moment, when the business of planning and producing conferences is experiencing a dramatic change. The spread of unconventional formats and a rapid growth of technology and social media are forcing greater change and creativity. Here organisers can see how others are innovating successfully and how they can integrate these ideas to re-vamp their events.

Speaker: Tom Lunt, Senior Lecturer, London Metropolitan University

Many claims are made regarding social media marketing, particularly in relation to conferences and events. From building brand loyalty and communities to engaging target audiences in co-creation activities, social media marketing has been invested with a great deal of influence. This roundtable will report on research with members of the Association of British Professional Conference Organisers that examines how they approach social media marketing and the ways in which they evaluate its contribution to the success of their conferences. (In Association with ABPCO)

The Meetings Show is the premier event for the UK inbound and outbound meetings industry, and is taking place on 14-16 June 2016 at Olympia London.

Registration is live at: www.themeetingsshow.com