Collaboration in research in the City of Leuven

1st Jul, 2015

From 26 to 29 May 2015, KU Leuven and Vlerick business school hosted the 44th EMAC conference ‘Collaboration in research’ at Leuven. This is the annual conference of the European Marketing Academy.

For this conference, about 950 guests (mainly scientific researchers) travelled to Leuven from all over the world. During this four day conference, scientists presented their latest research results in more than 20 different marketing topics. This makes EMAC Europe’s largest marketing conference.

For the guests, this conference was a chance not only to engage deeper in their scientific research, but also to get acquainted with the university and the city of Leuven. KU Leuven and Vlerick wanted to offer the EMAC guests an interesting insight into the university, Belgian culture and life in Leuven.

Upon arrival, guests could turn to the EMAC information booth in front of the Leuven train station. 

After registrations, an opening reception was held at the University Hall to welcome everybody. On the second and third evening of the conference, people could enroll in different social activities in order to get to know Belgian, and more specifically, Leuven culture.

At the third day of the conference Ban Ki-moon, The Secretary-General of the United Nations received an honorary degree of KU Leuven. An ideal surplus to highlight KU Leuven and the city of Leuven.

The conference was closed with a spectacular dinner in the fairylike setting of the Arenberg Castle gardens. Some extra couleur locale was added to the setting by the truly Belgian playlist. 

For those in the mood to finish their stay in Leuven with a ‘bang’, there was an after party at the Depot. More than 400 people attended, enjoying the music by the famous DJ Bobby Ewing from Leuven.


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