Busan's MICE industries received a big blow due to the global spread of COVID-19. According to a survey from Busan based on 175 MICE-related companies, 50% of companies that have faced damages expect a more than 80% decrease in sales from the average year. This tragedy is due to events being canceled or delayed one by one. MICE industries around the globe received the first blow but always got back up.
Busan is no exception to crisis and the MICE industries need direct and indirect help for a successful recovery. In response, Busan assessed industry's damages, accepted suggestions, and made different support plans accordingly since February. At a time like this, proper crisis management must be implemented to stand out as a MICE city that people would like to visit after COVID-19. Here's how MICE industries in Busan is overcoming COVID-19.
First, the Busan Tourism Organization is launching new campaigns and support projects to overcome the difficulties caused by COVID-19. The following three steps have been developed after carefully considering the domestic and international situation and will be implemented in 2020.
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