Associations World Congress: Success in Berlin

15th Apr, 2016

With more than 400 participants, the congress for international association representatives celebrated a successful premiere in the German capital.

Leading representatives from international associations attended the 18th Associations World Congress in Berlin, the first held in the city, from 10th to 12th April. It was by far the most successful event to date with more than 200 association clients taking part - and the same amount of business partnets and media. Amongst other topics, participants at the Estrel Berlin - maybe the only venue of this kind in Europe, complete with 1200 rooms, a congress centre and a Las Vegas-like show every night - discussed what role events will have for the association in future and how to make the most of opportunities in the digital world.

The Congress also saw specialists present workable solutions and strategies based on examples that have proven to be successful in practice. Topics included methods for using social media effectively to communicate with association members and exploring opportunities for getting members more involved in association work. Held at the AXICA, a congress centre designed by the award-winning architect Frank O. Gehry, the “Berlin dinner” gave the 400 participants and exhibitors the opportunity to do some extensive networking in wonderful surroundings close to the Brandenburg Gate. The congress was supported by the visitBerlin Convention Partner e.V., the Conference & Touring event agency, Messe Berlin and the visitBerlin Berlin Convention Office.

Damian Hutt, Executive Director of Associations Network which organises the Associations World Congress, also announced, on the first day of the event, that the organisation had changed its name to the Society of Association Executives to better reflect the organisation’s service level of a professional society. He said: “Our community of over 20,000 members is global with association executives concentrated in mainland Europe, the UK, the Middle East, Africa and India. Our event last month in Dubai, our recent Association Leadership events in Brussels, Geneva and London and our forthcoming Africa Associations Congress will be complemented by events in more locations to service our members’ demand for expertly developed programme content.”

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(Photo: Axica)

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