To offer highly specialised venue management services in Europe and beyond: this is the confessed aim of Artexis-SMG, a joint venture company recently established by Artexis easyFairs and SMG.
If Artexis easyFairs is well-known in Europe as a fair organiser operating in 15 different countries and managing 8 venues in Belgium and Sweden, SMG, whose headquarters are based in Philadelphia, is lesser known among convention planners in Europe. Eric Everard, CEO of Artexis easyFairs explains: ‘SMG is one of the world’s leading companies in venue management, with a portfolio of 74 exhibition and convention centres and 120 stadiums. Here in Europe, a lot of public and private owners of congress, convention and exhibition centres are looking to outsource their management. They need specialist expertise to maximise revenue streams and to help them host quality events. This is precisely what Artexis-SMG can offer.’
Joining forces make all the more sense for Artexis easyFairs and SMG indeed. The joint venture combines SMG’s proven formula for professional venue management and apply them in the European context. Artexis easyFairs has a deep knowledge of European markets: add to this SMG global processes and best practices, and you have a winning combination. Eric Everard comments: ‘We strongly believe in our abilities to energize local economies trough our management of venues, and their economic impact on destinations. With creative staff and innovative ambitions, we are content providers and can actually do wonders.’
Artexis-SMG’s scope extends across all of Europe geographically, not just the European Union, and is headquartered in Brussels.
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