AMMP Digital Launches New Event Technology Platform

Event technology company AMMP Digital is about to launch a new platform and event registration product called Twigged.

Twigged aims to simplify the registration process for conferences and trade shows, eliminating the need to fill them in multiple times. It also serves as a digital event wallet, while giving event participants complete control of their data.

The product is being developed by AMMP Digital, a company co-founded by Matt Coyne, formerly of event tech company GES, and Bogdan Maran. Twigged can be used across numerous digital event platforms. It is currently being developed in beta, and is looking to launch in April 2021.

Coyne said the new product aims to improve the delegate experience at all touchpoints. He said: “This platform aims to be a tool for event organisers to relieve the frustration attendees often feel at their first point of contact with the show brand. The benefits of Twigged are not solely focused on improving the customer experience, it will also improve data quality for event organisers globally.”

Maran added: “We are delighted to form an alliance with Coyne, our mission being to re-imagine and re-purpose every aspect of our industry, with a particular focus on how we look at data-driven personalised experiences, across all events.”

The Twigged product is currently in the beta testing phase, with AMMP Digital aiming to launch it in April 2021.