2016 Marks Most Successful Year to Date for Dubai Business Events

Dubai Business Events (DBE), the city’s official convention bureau, recorded its most successful year to date, winning 129 bids and proposals for upcoming conferences, meetings and incentive trips in partnership with local stakeholders such as Dubai World Trade Centre, Emirates Airline, hotels as well as Destination Management Companies and Professional Congress Organisers.

The number of future business events secured by Dubai Business Events increased by 79% in 2016, compared to 2015, consolidating Dubai’s position as a leading destination for business events. The economic impact of these events is estimated at close to AED400 million and will bring in an estimated 75,000 additional visitors to Dubai over the course of the next 6 years.

Notable wins included Congress of the Asia Pacific League of Associations for Rheumatology Annual Congress 2017, World Congress of Cardiology 2018 and World Down Syndrome Congress 2020. One main driver of last year’s success was the Al Safeer Ambassador Programme, through which over 350 prominent local scientists, healthcare professionals, business people and government officials assist Dubai Business Events in bringing international meetings and conferences to Dubai by leveraging their global connections and influence.

In 2016, Dubai Business Events’ Congress Ambassadors assisted in securing bids for 25 meetings and conferences, with an expected attendance of over 30,000 delegates between now and 2021.

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